Salone del Mobile Milano, the most expected international event for the furnishing and design sectors, last from 14 to 19 of April, 2015, at Fiera Milano, Rho. Milan Design Week, one of the most important events related to the world of design and architecture at international level. More than a design event, Salone del Mobile is a cultural statement, where the state of the art of design is presented every year, and where professionals can get new information about the novelties.
The salone del mobile is the place where new products are launched annually, and is the must-see sectoral appointment every year, continuously reaffirming milan’s role as the capital of design. This year the organization welecomed 2000 exihibitors and more than 300.000 visitors, designers, architects, critics, intellectuals and trendhunters for a week full of emotions, innovation, design, technology and attractions to make from this event, one of the best global experiences for professionals.
As the world’s largest and most important furniture fair, Salone del Mobile is the key event of Milan design week 2015. The week-long program brings forth special events, exhibitions and product presentations, where everyone who’s anyone on the international furniture and manufacturing scene comes together to observe and get-in-tune with the latest industry developments.
Salone del Mobile Milano showcasing design excellence, quality and innovation, celebratiing the latest design trends and innovations, Salone del Mobile Milano offer the platform explore cutting-edge innovations and intricate Italian craftsmanship exhibited, exchange ideas and indulge in the most recent furniture, product, and interior design technologies. Quality and innovation, along with major collateral events and a comprehensive, wide range of goods are the ingredients that make the Salone such an unmissable event.
Salone del Mobile animated the Milan Design Week, enhancing, once again, the central role of the city on topics such as the culture of design and the importance of the Made in Italy worldwide. The Salone Internazionale del Mobile Salone Internazionale del Mobile Salone Internazionale del Mobile, split into three style categories: Classic, Modern andDesign, the International Furnishing Accessories Exhibition and hibition SaloneSatellite,was flanked by the biennial Euroluce / International Lighting Exhibition in Pavilions 9 ilions 9-11 and 13-15 and Workplace3.0/SaloneUfficio, dedicated to the workspace, in Pavilions 22- 24.
The Salone del Mobile is proud to be seen as the capital of design and keen to retain its pre-eminence, demonstrating again this year that it is the ideal context for an event of such importance. Because Milan, together with the Salone, has the power to highlight and throw into great relief the entire sector, from the talented young designers to the great international names, to the innovative startups to the historic companies.
The Salone del Mobile Milano calling for the city and the design industry to promote innovation and sustainability at this year’s event, intent geared to channelling the forces in Milan to work together to preserve the leadership role of both the city and the trade fair. It calls for architects, designers and brands to pay attention to the circular economy, respect Milan’s architectural development, encourage sharing of ideas, and champion the work of young designers.
The strength of the Salone del Mobile.Milano is strictly connected to the uniqueness of the furniture supply chain, a widespread ecosystem of industrial and cultural values. It is an extraordinary plot that links creativity, ingenuity and industry, and that makes Italian design a strength of strategic importance for the whole Italian system. It is one of the best business cards that the city of Milan, which has always been able to interpret its time with an international spirit, can show the world.
This year the Salone once again turns the spotlight, on the one hand, on the centrality of Milan, which continues to gather international acclaim and recognition, and on the other, on the creative ability and generosity of spirit of the industrial network at its base that works to offer the world excellence. The Salone del Mobile.Milano proposes an emotional and intellectual involvement of all its actors in order to go beyond what has been achieved so far, to consolidate that leadership role that the Exhibition and the city have conquered over the years, and attract, more and more, new projects and talents.
The trends of Milan Design Week 2015, organic minimalism has been a popular movement in the design realm. Shapes, colors and texture related to natural elements have offered a clean and stunning option to the way spaces are curated. Cold color nuances, prevalence of white, lots of wood but also bold shapes and new uses of materials from the Tuscan tradition: ceramic, marble, textiles: all rigorously handmade. Other designs that reflect the idea of “less is more”, uses simple forms but in the same time the furniture is high standard and classic.
Milan Design Week with innovative products and solutions for contemporary living come together, presenting outstanding products and solutions for contemporary living with an informed eye to the future and which combine design, technology, flexibility and sustainability. The vast array of exhibits give glimpses into the future of home design and outdoor space. Underneath the larger Fair are also various smaller events, including the International Furnishing Accessories Exhibition, EuroCucina, the International Bathroom Exhibition.
The 54th edition of the Salone del Mobile, along with the International Furnishing Accessories Exhibition and SaloneSatellite – both annual exhibitions – and the biennial Euroluce / International Lighting Exhibition and Workplace3.0/SaloneUfficio, quality and innovation, major collateral events and a comprehensive, wide range of goods are the ingredients that make the Salone such an unmissable event.
Euroluce, the exhibition devoted to excellence in the light the exhibition devoted to excellence in the lighting world, showcase the very latest in outdoor, indoor, industrial, event very latest how, special use and hospital lighting solutions, lighting systems, light sources and illumination technology software and consulting. Euroluce build on its mission to reveal the very latest in indoor and outdoor lighting appliances and special use lighting, as well as lighting systems, light sources and lighting application software.
Workplace3.0 is an exhibition with an innovative concept, devoted to design and technology for planning the workspace in the round. The exhibition underpinned by an innovative concept, devoted to design and technology in workplace planning, bring together the different components of the workplace in a single space, showcasing proposals and design solutions for living the workplace in its many different contemporary interpretations.
Workplace3.0 bring togetherthe top proposals from the furnishing world for office, top proposals from the furnishing world banks, insurance offices, post offices and other public spaces, seating for offices and public spaces, acoustics, flooring and coverings, lighting and office accessories as well as audio-video technologies and communication.
The Workplace3.0 pavilions also host ‘The Walk’, a great workplace-based installation, signed by Michele De Lucchi which characterise the Salone del Mobile and the office world in particular. “The Walk”, a huge installation huge installation huge installation on exhibit inside the Workplace3.0 pavilions, was conceived by internationally renowned Italian architect Michele De Lucchi, as an area for showcasing ideas and design triggers for planning workspaces in their many different contemporary interpretations. New activities and working modes generate new workspaces and new design requisites for “inhabiting them”, with offices increasingly becoming a hub for social interface, meetings and living side by side.
SaloneSatellite was back in Pavilions Pavilions 22 and 24, with free public entry from Cargo 5. In its 18th edition, the exhibition is dedicated to the theme “Life Planet”, dovetailing with that of EXPO 2015: Feeding the Planet, Energy for Life.
SaloneSatellite, the unrivalled opportunity for interaction between young designers, businessmen, architects, interior designers and the press, was back in Pavilions 22 and 24, alongside Workplace3.0. Now in its 18th edition, the event allows emerging young designers to showcase their products and also gives them a chance of being selected to take part in the 6th edition of the SaloneSatellite Award competition, for the 3 best prototypes on exhibit, relating to the goods categories on show.
To mark the 2015 International Year of Light by UNESCO, architect Attilio Stocchi Attilio Stocchi Attilio Stocchi has conceived “FAVILLA. To every light a voice light a voice light a voice” for the city of Milan – an installation/event telling the story of and exploring the essence of light.
Another event “IN ITALY”, curated by the architectural practice Four in the Morning, focusing on a design by architect Dario Curatolo, featuring a number of manufacturers and a select group of designers, planners and architects, who tackle the issue of products, design and planning. Videos take the audience through a virtual exploration of Italian know-how. The film become an installation, which in turn become an App an installation, set to explore five apartments apartments apartments – in Lecce, Milan, Rome, Venice andthe Sienese hillside – done up in five completely different styles.
“IN ITALY”, created by the architectural practice Four in the Morningto a design by architect Dario Curatolo, feature 64 Italian manufacturers and a select group of designers, planners and architects, who tackle the theme of products, design and planning. The firms involved was presented innovatively through the medium of film, with the curator taking the audience through film a virtual exploration of Italian knowhow and uniqueness and the production processes behind each object.
The Salone del Mobile is also one of the supporters of the exhibition “LEONARDO – 1519” – the greatest Leonardo da Vinci Leonardo da Vinci Leonardo da Vinci exhibition ever held in Italy, launch at Milan’s Palazzo Reale. Promoted by the Municipality of Milan, the project was conceived and carried out within the framework of a partnership between Palazzo Reale and Skiragoing back over more than 15 years, and curated by Pietro C. Marani and Maria Teresa Fiorio, both prominent Renaissance art historians.
Design Districts of Milan Design Week 2015
The events of Milan Design Week are spread all over Milan, but are concentrated in some main areas. A series of main districts, namely Porta Venezia, San Babila, Tortona, The 5 Vie, Sant’Ambrogio or San Gregorio. During the Fuorisalone, these districts take center stage with an abundance of events including DJ sets, exhibitions and performances hosted at various locations across the city, comprising former industrial spaces, ateliers, artisanal workshops, ‘botteghe’ and the showrooms of big-name brands.
Milan Design Week drawn on the illustrious past of Milan, with it rich history in architecture, art, and design, old palazzi and churches as backdrops for the most interesting exhibits, and reissues of classic designs stealing the spotlight from new product introductions. For one week, Milan was transformed into an open gallery, with historical palazzos and museums, public places and little hidden gems welcoming design aficionados from the world over. It has established a necessary bridge between artists and attendees, creating a vibe of memorable networking. The city is full of design and events, inside palaces, courtyards, buildings, piazzas, museums, abandoned factories, galleries, showrooms and other locations, organized in zones or districts.
Brera Design District
Discover the new Brera Experience. The best way to discover and get to know the district’s places and secrets. Brera Design District also features a selection of the best commercial activities, i.e. those that best represent the identity of this historic district of Milan between design, lifestyle, food, art and culture. The Brera Design District offers, as always, a large number of events that animate the neighborhood and which alternate with the many design showrooms hosted here.
Brera Design District attracts the largest number of events and is the most visited and most representative district of the Fuorisalone. Born with the 2010 edition, the Brera Design Week has been able to increase over the years the number and quality of the events it hosts, for many, Fuorisalone means Brera and Brera Design Week is the reference platform, open to collaboration with companies and designers thanks to dedicated project formats.
Brera has the charm of the Milan art district and has a somewhat Parisian, bohemian personality. When you stroll through its streets, especially in April during the Fuorisalone, you can breathe an extravagant, young and international atmosphere. Brera is an iconic place. It has always been the bohemian place in Milan par excellence, where you can breathe that artsy atmosphere, thanks also to the Academy and the studios of photographers and painters. Now Brera is increasingly linked to design and this passage has respected the creative and special soul of the neighborhood, indeed it has brought new life.
Brera Design District, underline and strengthen the importance of Milan as an international showcase for the design system that sees its most important moment in its design week. With its showrooms, shops and locations, Brera Design District has become the reference point for discovering the most significant languages and trends in design and planning. A neighborhood that, thanks to its innate propensity for experimentation, is the center of the Fuorisalone appointments, a reality that moves Milan and its energies like few other initiatives can. Brera Design District renews for the sixth consecutive year the participation of a historic district in an event such as the design week that blends culture and design: a mix of excellences that belong to Milan, its history and its image in the world.
Brera Design District reaches its sixth edition. The Milanese district, the creative and commercial heart of the city, extends from the Bastioni di Porta Nuova to via Broletto, from via Legnano to via Montenapoleone, following the boundaries defined by the DUC Brera (Urban Districts of Commerce). On the strength of these results, it hosts a busy calendar of events and proposes a format that includes: a theme, the “Design Lessons” award, a series of meetings, special projects and cultural initiatives.
“Progetto Forma Identità” is the theme of 2015 and is based on the concept of recognizability. To create an identity, it is essential to invest in training, the only way to develop design skills. In fact, there is no identity without a project; and what unites the two expressions of this equation are training, learning, knowledge. The theme was born from the desire to question what identity is today, a concept that has weakened due to an overexposure of images to the detriment of a design culture. In the context of design, reflecting on this assumption means digging into the roots of an invention to closely study the construction processes that lead to the development of creative uniqueness.
This year our ambassadors are: the designer Luca Nichetto, present with three events in Brera, the artist Patrick Tuttofuoco who creates an installation in Piazzetta Brera and the architecture studio Piuarch, based in via Palermo, which proposes the project ” Milan among the gardens “.
In continuity with last year, Brera Design District presents the second edition of the “Design Lessons” award for those who have been able to better interpret the values underlying the chosen theme. For “Progetto Forma Identità” the prize is assigned to Martino Gamper, a designer who integrates art, design and craftsmanship into his work. Gamper has distinguished himself for a unique design method and for having translated a deep knowledge of the history of design into original creations, precisely by declining the culture of design into a well-defined identity..
This year, during the Fuorisalone, the designer Luca Nichetto is present in the Brera Design District with the Swedish brand Kinnarps with an installation that interprets the trend report on the new way of living the office (Largo Treves 5, entrance from via Solferino). The designer then presents BonBon, a series of mirrored glass coffee tables for the Czech brand Verreum (via dell’Orso 12), while in the Foscarini Spazio Brera showroom (via Fiori Chiari 28) he exhibits a new version of the Plass family of lamps and the new Kurage table lamp, designed with Nendo.
Many foreign group exhibitions have chosen this area: Austrian Design Pioneers-General Consulate of Austria (Pelota, via Palermo 10), Belgium is Design at the Accademia di Belle Arti di Brera (via Brera 28), Berlin Design Selection-Dynamo Design Berlin eV (via Goito 3); in addition to international brands such as the Japanese Karimoku New Standard (via Palemo 1), the Brazilian Sollos (via Solferino 40), the Chinese of Pinwo Design Company (via del Carmine 9) and Lighting Innovation Design Center (via Clerici 10), the Swedes Ateljé Lyktan (Corso Garibaldi 117), the Dutch eQ + (via del Carmine11). The Swiss from Ecal – University of Art & Design in Lausanne – reconfirm themselves at Spazio Orso 16 (via dell’Orso16).
This year in the Brera Design, some of the most renowned names in Italian and international design: Sebastian Herkner, Arik Levy, Luca Nichetto, Karim Rashid (Verreum); Emmanuel Babled, Lorenzo Damiani, Francesco Faccin, Diego Grandi, Gordon Guillaumier, Paolo Ulian (Alfa Marmi); some designers from Fabrica, which also hosts Studio Formafantasma (Daikin).
At the new openings of realities that have chosen Brera Design District as a strategic area: Kartell by Laufen (Laufen Pop Up showroom, via Pontaccio 10), Rubelli (via Fatebenefratelli 9), Smeg (via Moscova 58), Florim (Foro Bonaparte 12 ), Fantini (via Solferino 18), Richard Ginori (Brera ang. Pontaccio), Olivieri (L.go Treves 2).
Mazda is the main sponsor of the Brera Design District for the 2015 edition. The Japanese car manufacturer presents the “Mazda Design Space” in Brera, the center of gravity of a series of events starting from the last week of February and then continuing until April they seal the union with the world of fashion and design. During the Milan Design Week, for the first time, Mazda present to the international public the “Mazda Design Collection” which includes a series of different design objects created on the basis of Mazda’s KODO philosophy, giving life to initiatives and workshops a theme Mazda Design Space, via San Carpoforo 10.
Ventura Lambrate District
Ventura Lambrate, an industrial district in the northeast of Milan transforms into a temporary curated design hub. Within this area Organisation in Design – the initiator and producer of Ventura Lambrate – provides a stage for the most promising designers, studios, labels, galleries, institutions, academies and students from over the world. Visitors can move through the big industrial factory halls and intimate galleries to encounter the newest developments in design, though-provoking installations and the growing capacity of designers to expand their boundaries to design research. If overwhelmed with all these expressions of design, one can cool off and relax at one of the multiple pop-up creative restaurants and cafes.
5VIE in Historic center of Milan
5VIE was born as a territorial marketing project linked to an area of the historic center of Milan, the Cinque Vie: an area rich in history and culture, where among the remains of imperial Rome, early Christian basilicas and Renaissance courtyards you can still find artisan workshops of the highest level, as well as refined boutiques and art and design galleries. Thanks to the uniqueness of the curatorial program and the continually expanding success of previous editions, 5VIE art+design is now recognized internationally as an important new hub of cutting-edge design.
The name “5VIE Art+Design” gathers the three main concepts of the project: history, culture and innovation. With a strong brand identity and new communication strategies, the area hosts a series of cultural initiatives in occasion of the most important creative events of Milan, in collaboration with PS and Nascent Design agency, as for visual identity.
5VIE, are Via Santa Marta, Via Santa Maria Podone, Via Santa Maria Fulcorina, Via Bocchetto and Via del Bollo. This district has become wider but compact at the same time, it is characterized by Roman roots and Milanese features, archaeological remains, beautiful cloisters, modern architecture and new areas that are being renovated.
Thanks to the work of the past few years for building a strong brand identity and new communication strategies, a bunch of streets is now a urban project of international interest. This year, with a special focus on one-of-a-kind pieces, art design, and the cross- contamination among the various arts, aims to build on this growing success and embrace experimentation more openly than ever and to cultivate an even more international presence. This year’s goal: consolidate our reputation as a cultural reference point,bringing together plurality of thought and international heterogeneity.
Working as always in close contact with curators and designers and concentrating on clusters of creativity, 5VIE is increasingly establishing itself as a meeting place for generating connections between different areas, investing in research, in the selection of projects, and in their final implementation. As such, our identity as a true “integrated design district” becomes crystal clear.
During the Milan Design Week 2015, the city district of 5VIE becomes the beating and living heart of the Milanese project culture. In a path that involves shops, artistic monuments, archaeological finds and courtyards of historic buildings, 5VIE offers a program aimed at enhancing the exceptional nature of cultural places by centralizing the creative realities of the world of design.
Porta Venezia Design District
Porta Venezia In Design, the fuorisalone circuit that combines design and art with the architectural and decorative heritage of the Liberty style. A Milan itinerary for the Design Week to combine design & art, food & wine with Liberty Architectu re herit age. PORTA VENEZIA IN DESIGN is an itinerary divided into ‘three’: showrooms, stores and companies featuring new design and art, the food & wine itinerary, which finds space in some selected bars and restaurants, guided tours of the Liberty facades, organized in collaboration with FAI – Italian Environment Fund.
The area of Porta Venezia. The idea of this circuit, is to highlight points include design and furnishing, hospitality and leisure, with good food and wine, architectural firms, workshops that highlight the artisan aspect, sometimes ‘hidden’ in courtyards, others on the road. Also the cultural aspect, which highlights the architectural angle, revealing the attraction has not been accessible for years. Visitors could enter to admire this secret location, magnificent and rich of art deco, hosting the VESTAE exhibition during the design week.
Interesting news in the area, which is undergoing a major transformation in recent years, with entrances to realities linked to the world of architecture and 3D design – such as Principioattiva, in Via Melzo and the collective exhibition in Via Spontini – linked to jewelery design – Anthozoa, in via Malpighi and Isabelle Cochrane in Via Maiocchi – or Vittorio Bonacina and Marco Beretta Photographs in via Melzo and the Popular Bookshop in Via Tadino. And, in the food world: the wine shop Vino al Vino in via Spontini enters the circuit with the Glocal Menu for the occasion and the setting up “Città im-mobile” by the young Milanese artist Alessandro Torri, Tony’s Tuscany in Piazza Lavater for less than a year, Mantra, the first raw vegan restaurant in Italy and Casa Mia.
“Creativity” applied to all sectors. The collaboration between various realities – commercial, cultural – that live in the area and have favorably welcomed the project. Porta Venezia Design District, in a historic district, dense due to the strong architectural trace left by the liberty style (the belle époque), a central area, which boasts important points related to design, art, architecture and culture.
An area that has been offering, for some years now, individual exhibition projects that attract the attention of the public and sector employees. It hosts important companies in the design / furniture sector, locations, professional studios, period buildings and historical monuments, art galleries and cultural centers. The design / art events come communicated together with the Liberty route, which includes the main buildings of this period.
Porta Venezia in Design still benefits from the patronage of the Municipality of Milan, strengthening the communication of the circuit, as a relevant event for the city of Milan, during the design week. For the 2015 edition, we are part of the general map that highlights the main districts and events outside salon – conceived by the Municipality of Milan (by Brand Milano) and distributed in the respective info-points events / districts, as well as in some strategic points of the city.
A new relationship is established with some important museums and cultural realities in the Porta Venezia area. Among these, the collaboration with Spazio Oberdan with Fratelli Alinari Foundation for the History of Photograph for the ‘Robert Capa exhibition in Italy. 1943-44 ‘, which recounts the years of the second war world in Italy, seen through the eyes of the great war photojournalist; with Spazio Oberdan which hosts the Grand Design Exhibition for food – Traces of Food in the foyer, organized by the Plana Cultural Association and the Metropolitan City of Milan.
With the organizers of the exhibition FOOD – Science from seeds to plates, promoted and produced by the Municipality of Milan – Culture, Milan Natural History Museum, Code. Ideas for culture, 24 ORE Cultura – Gruppo 24 Ore, in the rooms of the Natural History Museum.
With Casa Museo Boschi Di Stefano, which exhibits – in the premises inhabited during the life of the spouses Antonio Boschi (1896-1988) and Marieda Di Stefano (1901-1968) – a selection of about three hundred of the over two thousand works of their collection, donated to the Municipality of Milan in 1974. Collection that represents an extraordinary testimony of the history of Italian art of the twentieth century – including paintings, sculptures and drawings – from the first decade of the twentieth century to the end of the sixties.
With Casa Museo Spazio Tadini, an exhibition space that still preserves in some of the rooms the studio of the Milanese painter and writer Emilio Tadini to whom the association was dedicated. For the Fuori Salone it hosts the exhibition ‘Design in carbon fiber: the evolution of materials’ and the art of silicone by Luca Moretto.
San Babila Design Quarter
San Babila Design Quarter unite the finest design showrooms, eateries and fashion stores in the area offering a new and exciting destination for design enthusiasts to explore – with designjunction edit Milan positioned at the Quarter’s centre.
Showrooms to look out for include Alessi, Artemide, Axor, Brian & Barry Building, Moroni Gomma, Natuzzi divani e divani, Porro, Rimadesio luxury living, Marazzi, Caeserstone, Vivienne Westwood, SMEG, Interni Mobile & Design, Fontana Arte and many more.
Sarpi Bridge is a project that aims to create a bridge between East and West, between city and city, between fuorisalone and fuorisalone by proposing design, research and creativity. The neighborhood that gave life to the “bridge” is Sarpi, a historic district of Milan of great charm but Oriental Design Week is dynamic, always on the move in search of new places to create other bridges with the East. It does not last only the 6 days of Milan Design Week but all year round in order to create cultural and economic opportunities.
After the 2014 editions “Make a bridge moving in the cities”, held in Milan and then in Turin, Sarpi Bridge_Oriental Design Week proposes in 2015 a special edition “Make a bridge moving in the 5VIE” in collaboration with 5VIE, the district that host some works by young oriental designers, a collection of the 902_China & MadeInItaly project and the exhibition THE DESIGN YOU HAVE NEVER SEEN, conceived by Sarpi Bridge_Oriental Design Week and promoted by BIG BROKER INSURANCE GROUP, PROMOART and 5VIE. A particular and unique exhibition on design, that design that “you have never seen” and that you have always expected, very innovative and in balance between aesthetics and function in the fullness of the void.
Santambrogio Design District area
Zona Santambrogio is one of the youngest districts of the Fuorisalone scene. Zona Santambrogio is one of the city’s most important areas, from an historical, artistic and cultural point of view, including the Basilica of Sant’Ambrogio which host viU – Vision of you and Flora et Decora exhibitions, Santa Maria delle Grazie, the Vigne di Leonardo, the Science and Technology Museum, the Achille Castiglioni Foundation, the Franco Albini Foundation and Spazio Rossana Orlandi.
Zona Santambrogio is the new cultural district of Milan Design Week 2015. Zona Santambrogio Design District is part of the Milanese circuit of Fuorisalone.it (www.fuorisalone.it), with the patronage of the Municipality of Milan and the Zone 1 Council. Emerging designers at DOUTDESign2015 – and dishes from all over Italy with Eat Urban – Food Truck Festival – Design Week 2015 – in Via San Vittore 49 Do Ut Design.
In the heart of Milan, in the fascinating garden of the headquarters of the Santambrogio Design District, Eat Urban, the Design Week Street Food Festval, the open air restaurant of the Fuorisalone, also come alive. A selection of the best street food on wheels between apecars and vintage vehicles, positioned between trees and paths, offering Italian and international gourmet dishes. Every day it was possible to have breakfast, brunch, lunch, aperitif and dinner. Eat Urban was the ideal place to eat during the week of the Milan Fuorisalone.
San Gregorio Docet District
San Gregorio Docet is the new district of the Milanese Fuorisalone strongly desired and created by Claudio Loria, founder of Leclettico, with the great support of Tony Chambers, director of the international style and design magazine Wallpaper.
The “restricted district”, as the define this new international reality, develops around Via San Gregorio, between Porta Venezia and the Central Station. The use of the Latin term “Docet” is intended to be a strong reference to the quality of the exhibitors and consequently to the type of public that the area attract.
Itineraries that include the events of Design Week related to the most important themes of this edition.
Tortona Design Week
The unmissable point of reference for Fuorisalone was the Tortona Design Week again this year: the district that first gathered the most important Italian and international design brands, together with renowned designers around the fascinating former industrial spaces that populate the area., young talents, incubators that have always made it a destination awaited and visited by thousands of people.
Tortona Design Week is an extraordinary window on the world: in fact, also for this edition of the Fuorisalone, international collectives are present in the spaces of the creative circuit launched over ten years ago in the Tortona district.
Superstudio Group focuses on research, on the extraordinary daily, on freedom of choice, on contaminations between classic and avant-garde, between industry and handcraft, between tradition and future, between simplicity and magnificence. SUPERSTUDIO is the iconic place for design in Milan, “an absolute must” (Financial Times), Tortona District’s essential milestone since 2000 and pioneer of the phenomenon of FuoriSalonein the district.
Superstudio Group celebrates 15 years as a protagonist of international design in Milan with the new format SUPERDESIGN SHOW, an evolutionary project that takes the place and incorporates the success of the “Temporary Museum for New Design”.
On display at Superstudio Più on 10,000 square meters of exhibition spaces, the most interesting Italian and international production, but also life-style projects and proposals that have design as a starting point, to hypothesize the present and the future of our homes, places of work and knowledge, of the urban habitat, of our lives.
An original, large, strong logo, designed by the art-director and artist Flavio Lucchini, to tell the new era of design at Superstudio. SUPERDESIGN SHOW, to summarize how design has now surpassed itself, and at the same time conventions, prejudices, categories, hierarchies, limits, boundaries and even physical laws, sometimes daring the impossible.
The lesson of the great masters of post-modern, from Ettore Sottsass to Alessandro Mendini, who since the 1970s has given impetus to the imagination, has become the verb of contemporary design, capable of making tradition coexist with eclecticism, experimentation with quality.
After having opened the doors to the Fuori Salone events in 2001 with Design Connection, after having completely revolutionized the exhibition concept with the sophisticated formula of the Temporary Museum for New Design in 2009, for 2015, the year of the Expo, Superstudio therefore gives new responses to market trends, to the change in the world of design, to the widening of horizons, to the army of creatives 2.0, with the new name and the new format SUPERDESIGN SHOW.
A large container that faces current realities with renewed planning. On the one hand, it preserves the fascination of the Temporary Museum by entrusting some international brands with the task of exploring the last frontiers of creativity and narrating them in emotional paths that enchant and surprise the visitor like a sensorial show. On the other hand, it opens up more and more to research, to scouting, to the selection of creative forces that experiment with innovative solutions to improve our lives. It also offers thematic exhibitions that offer a cross-section of complementary worlds, still not too valued and explored, such as furnishing textiles or environments for children.
Art, as always, is intertwined with design at Superstudio: this year it is present with a selection of unique art-design pieces for our homes and installations that can be “used” by entering or sitting on it.
Elita Design Week Festival
Elita Design Week Festival contributed to the thematic expansion of Milan Design Week through constant research in the contemporary music scene and a selection of innovative cultural entertainment content and models. Elita Design Week Festival preside over places without embodying a precise form, adapt to contexts, explore places, sounds, disguise themselves to change through them. A modern nomadism that is expressed through itinerant events within more or less known spaces in the city, thanks to the typical transversality of Elita who manages to create different situations each time for an ever wider community.
The Elita Design Week Festival 10 is confirmed as the official event of the Fuorisalone, increasingly aimed at an international audience, attentive to new aesthetic and media trends. The #BORDERLESS theme refers to the elements that characterize the line up of this edition, where the boundaries between electronics and contamination are increasingly blurred, imprint of Elita’s imagination. More than 50 acts for a total of 30 events in different venues of the city throughout the week, and four anticipation events (Warm Up) in the months of February and March.
The Milan Triennale
The Milan Triennale is the Italian institution for architecture, decorative and visual arts, design, fashion and audiovisual production; is a center of cultural production that organizes conferences, film reviews, itinerant exhibitions and exhibitions. Born as an overview of modern decorative and industrial arts, with the aim of stimulating the relationship between industry, production sectors, applied arts, the Milan Triennale soon revealed itself to be the mirror of artistic and architectural culture in Italy and one of the major venues of comparison of emerging trends.
The Milan Triennale, established in Monza in 1923 as the 1st Biennale of decorative arts, has been based in Milan in the Palazzo dell’Arte since 1933, designed by Giovanni Muzio and built between the autumn of 1931 and the spring of 1933. Conceived by the designer as an extremely flexible container, it represents an innovative multifunctional organism for the time it was designed.
Design Center Ex Ansaldo
Design Center Ex Ansaldo as a reference point for gathering all the information on the events, appointments and exhibitions of the Milanese design week is the Infopoint, with Press Office, designed by the Lascialascia studio. Every evening you can have fun with the musical programming by I Distratti and Via Audio with bar by Turnè Night Bar and restaurant by Biko
The Design Center, a new meeting and interaction place in the city, created in collaboration with Abitare and ASUS, is open every day from 10.00 to 22.00. You can update, recharge in real time on Tech Island and browse all the apps in the salon with the ASUS EeeBook X205 Notebook.
There is the Relax Area, in collaboration with Helpling, a 100% green project with mobile gardens, tree trolleys, a Lugano al Verde Vegetable Sofa. This area of the Design Center was an oasis of decompression in the most chaotic week of the year, where you can isolate yourself thanks to the music on headphones curated by PianoCity.
Milan Design Award
The Milano Design Award is back, an event that since 2011 has been selecting the best exhibition projects of the Fuori Salone prizing the most innovative ones and those able to promote a creative dialogue between product and setup, brand and designer. Milan Design Award, produced by elita, realized in partnership with Fuorisalone, is the competition that rewards the events of the Milan Design Week. The goal of the Milan Design Award is to reward the most unique experiences offered to the visitors, identify the aesthetic expressions that characterize contemporary design trends and highlight, through the selection of the projects, the new socio-cultural phenomena.
The purpose of the Milano Design Award is to select, through an international jury, the best exhibition project of the Fuori Salone. Many are the criteria leading to the choice of the winner, among which are concept, technology, storytelling and engagement, which represent some of the awarded categories.
Create and organised by elita, realized in partnership with Fuorisalone, Istituto Europeo di Design and Valverde and sponsored by Comune di Milano, since last year the initiative is also promoted by the biggest companies linked to the Fuorisalone: 5VIE art+design, Brera Design District, elita – enjoy living italy, Milano Space Makers, Porta Venezia in Design, Tortona Design Week, Triennale di Milano, Ventura Projects and Zona SantAmbrogio.