Review of General Food and Beverage Exhibition and Anuga FoodTec 2015, Cologne, Germany

The 33th Anuga (General Food and Beverage Exhibition), a hundred and fifty thousand people from around two hundred countries across the globe gathered in Germany to experience and discuss current trends in the food and beverage industries. Anuga is the world’s leading food fair for the retail trade and the food service and catering market. Anuga is unparalleled as a business and information platform for the global food industry.

Anuga 2015 presented over 7,000 exhibitors from 108 countries. The exhibitors were particularly impressed by the quality of the visitors. Decision-making buyers from the trade and from the food service sector ensured that the trade fair took a dynamic course. Anuga 2015 also increased its attendance figures. Around 160,000 trade visitors from 192 countries attended Anuga in Cologne. Anuga offers fair participants the opportunity to experience the entire world of food and drinks in all its extraordinary diversity.

Greece was the partner country of Anuga 2015 and the country was successfully represented by over 200 Greek exhibitors, who presented the entire variety and quality of Greece’s food industry. The international significance of Anuga for the food sector was also an occasion for numerous high-ranking political delegations from Germany and abroad to visit Anuga.

In the trade fair visitors were able to test thousands of high-quality and innovative products. The huge diversity clearly reflects the food trends that have been accompanying us for some time already. Good taste and fresh goods have always been important for the consumers. The theme convenience gains ever-increasing relevance. Today, our food has to be easy to consume and easy to cook. Those companies that succeed in linking these characteristics with healthy and sustainable aspects have good prospects of achieving high sales.

Anuga is the global marketplace and trendsetter for food and drinks. In 2015, vistors impressively demonstrate which measures German companies take every day for the quality, safety and diversity of the “Made in Germany” seal and how food producers fulfil the wishes of consumers worldwide with a customised range of products.

The Anuga exhibitors are separated into more than a dozen halls designated by one of 10 different segments: Bread & Bakery and Hot Beverages; Chilled & Fresh Foods; Dairy; Drinks; Fine Food; Foodservice; Frozen Food; Meat; Organic; and RetailTec.

Within each of these segments, more than 830 companies, for a record number of more than 2,000 submissions, entered the Taste15 competition, which recognizes the best new products to debut at the exhibition. This competition functions as a trend barometer for the buyers and as a source of inspiration for the global food business.

From vegan gelato to spinach coconut milk, 61 products and concepts received Taste15 accolades, as they convinced the jury in terms of idea, innovative power and creative implementation. The winners were showcased in a special exhibit on the trade fair boulevard.

In addition to vegan food, vegetarian offers are also in high demand as well as organic and fair trade products. Also “free-from” concepts – for example lactose-free and gluten-free products are extremely trendy. Halal products had their own platform at Anuga. Themes such as the appreciation of food, the reduction of food waste primarily in the industrial countries, traceability, animal welfare and sustainability will continue to shape the discussions about food and drinks in the future.

Anuga FoodTec 2015
Anuga FoodTec (International Supplier Fair for the Food and Beverage Industry), organized by Koelnmesse and the DLG (Deutsche Landwirtschafts Gesellschaft – German Agricultural Society), seeks to reinforce its status as the cross-industry expo for food and beverage industry specialists and suppliers. This year’s theme is “resource efficiency.” According to the organizers, exhibitors will present manifold solutions for reducing energy, water and food resources during the production process. Other events at the fair will examine the theme from different points of view.

The worldwide food and beverage industry meets up every three years at the Anuga FoodTec. Over 43,000 trade visitors from 130 countries spend four days informing themselves about the latest developments in the food processing, food packaging, food safety, food ingredients and services & solution sectors, which are represented by over 1,300 exhibitors. Whether for meat or dairy products, drinks or frozen food, for bakery products or basic foodstuffs – at the Anuga FoodTec, the visitors can find solutions and ideas for all matters to do with the production and packaging of all types of food.

As the leading global trade fair, the Anuga FoodTec is the most important driving force of the international food and beverage industry. It is the only trade fair in the world that covers all aspects of food production. Whether machines or systems, packaging material and analytics, ingredients or services – the industry presents their innovations and technological visions at the Anuga FoodTec. It offers all solutions for all food industries – in a concentrated and targeted manner!

The trade fair will feature five exhibition segments: Food Processing, Food Packaging, Food Safety, Services/Solutions and the newly added Ingredients segment. As the top theme, “resource efficiency” is going to enhance the discussions at the coming Anuga Food Tec. The exhibitors will present manifold solutions on how energy, water and food resources can be reduced during the production process. Furthermore, numerous events within the supporting programme will examine the theme from the different vantage points.

The 2015 show has also adopted a motto of “One For All—All In One,” which highlights the fact that alongside technology, devices and applications, the necessary materials (packaging, ingredients and all other important building blocks of the production and packaging process) will be on display.

History of Anuga
The General Food and Beverage Exhibition, or Anuga for short, is the world’s largest trade fair for the food industry and the food industry. It takes place every two years in Cologne and brings together ten trade fairs for different food categories. The organizer is Koelnmesse.

Anuga claims to be the central trading place for manufacturers, importers and wholesalers as well as decision-makers in the food industry; it is a trade fair without public days.

As the leading international trade fair, Anuga wants to bring together all the important suppliers and buyers for retail and gastronomy and the out-of-home market as well as online trade and offer a representative breadth and depth of the global food industry, divided into ten trade fairs under one roof. This structure is intended to sharpen the profile of each trade fair and at the same time lead to synergies.

The ten trade fairs are:
Anuga Fine Food: Delicatessen, gourmet and staple foods
Anuga Drinks: drinks
Anuga Chilled & Fresh Food: Fresh convenience products, fresh delicatessen, fish, fruit and vegetables
Anuga Meat: meat, sausage, game and poultry
Anuga Frozen Food: Frozen food and ice cream products
Anuga Dairy: milk and dairy products
Anuga Bread & Bakery Bread, baked goods, spreads
Anuga Organic: organic products
Anuga Hot Beverages: tea, coffee and cocoa
Anuga Culinary Concepts: Culinary, technology and equipment for the catering / out-of-home market

In 2003, the Anuga concept “10 trade fairs under one roof” was implemented for the first time in the new exhibition center.

In 2005, the number of exhibitors increased by five percent compared to the previous event. 6607 suppliers from 95 countries, 83 percent of them from abroad, and around 163,000 trade visitors from 175 countries were at Anuga.

In 2009 around 153,500 trade visitors came from over 180 countries, 61 percent of them from abroad. The number of exhibitors with 6522 suppliers from 97 countries remained unchanged. Trend topics were convenience, well food and “free-from” products, as well as “halal food”. The industry also made a name for itself with the topics of corporate social responsibility and sustainability.

In 2011, 6,743 exhibitors from 97 countries and 154,516 trade visitors from 185 countries were at Anuga from October 8th to 12th. The final of the Chef of the Year competition has been held at the trade fair every two years since 2011. The finalists will be determined through preliminary decisions that will be held in different cities in German-speaking countries.

At the 32nd Anuga in 2013, 6627 exhibitors presented their products and applications on 152,000 square meters of net exhibition space. 154,642 visitors came over the five days of the fair, 101,809 of them from abroad.

The 33rd Anuga took place from October 10th to 14th, 2015 and set new records. 7,063 exhibitors from 108 countries (foreign share 89%) presented their innovations to around 160,000 trade visitors from 192 countries (foreign share 68%) on 284,000 square meters of gross exhibition space.

The 34th Anuga from October 7th to 11th 2017 set a new record with more than 7,400 exhibiting companies from 107 countries, around 165,000 trade visitors from 198 countries took advantage of this offer.

History of Anuga FoodTec
International Supplier Fair for the Food and Beverage Industry is the leading international trade fair for the food and beverage industry. It covers all aspects of food production – from process technology to filling and packaging technology, from packaging materials to ingredients and food safety, as well as all innovations from all areas of food production. Anuga FoodTec is structured into eight product segments: food processing, food packaging, safety and analytics, digitalisation, automation, intralogistics, environment and energy, science and pioneering.

The fair takes place every three years in Cologne, the next time from 23 to 26 March 2021. The event is organised by Koelnmesse, and the Deutsche Landwirtschafts-Gesellschaft e.V. (German Agricultural Society) is the conceptual sponsor. (DLG).

Originating from the former Anuga-Technica and DLG-FoodTec, Anuga FoodTec has been providing a comprehensive and process-oriented overview of all technologies required for food production since 1996. Since 2011, Koelnmesse has maintained a strategic partnership for Anuga FoodTec with the “Packaging Machinery Manufacturers Institute” (PMMI), USA the organiser of Pack Expo and Expo Pack. In April 2016, Koelnmesse also entered into a cooperation with Fiere di Parma in order to jointly organise the Cibus Tec food technology in Parma in the future.

In 2012, 42,986 visitors (from 126 countries) came to Anuga FoodTec to gather information from a total of 1,289 exhibitors (from 41 countries) on a gross area of 127,000 m². In 2012, the fair again recorded an increase in exhibitors (over 10 %) and visitors (over 27 %). In 2015, the trade fair set a new exhibitor and visitor record. 1,479 exhibitors (from 49 countries) – an increase of 15 percent – exhibited on a gross area of 129,700 m². With 45,604 experts (from 139 countries), the number of trade visitors increased by 6 percent. The proportion of international visitors was over 54 per cent. In 2018, 1,657 exhibitors and over 50,000 trade visitors (from 152 countries) came to the fair.

With its process-oriented, cross-sector approach that covers all kinds of raw materials, the Anuga FoodTec provides an overview of the technologies of the entire manufacturing and packaging process in the production of food and drink. The Anuga FoodTec’s range of services is arranged in separate segments:

Process technology
Filling and packaging technology
Automation, software, control equipment
Laboratory technology, analytics, biotechnology and quality equipment
Operation materials, environmental technology
Refrigeration and air-conditioning technology
Conveying, transport and storage facilities, logistics, intra logistics
Ingredients and auxiliary materials
Components, assemblies, surface technology, accessories
Service firms, organisations, publishers
Packaging materials, packaging, packaging aids

All sectors of the food and beverage industry (management and employees involved in research & development, design, manufacturing/production, quality control and maintenance, purchasing, labor, logistic, sales and marketing), large-scale butchers and bakeries, food trade and other decision-makers from the food industry. Pet-Food industry.