Hong Kong Fashion Week 2012 Fall/Winter, China

The 43th Hong Kong Fashion Week for Fall/Winter and Hong Kong World Boutique, last from January 16-19, at the Hong Kong Convention and Exhibition Centre. The fair welcome more than 1,900 exhibitors from 25 countries and regions, brings together exhibitors from all over the world to showcase the latest brand designs and international fashion.

Hong Kong Fashion Week for Fall/Winter, the largest event of its kind in Asia, and World Boutique, which marks its 10th anniversary this year, welcome more than 110 buying missions representing over 5,300 buyers from 43 countries and regions. New participants include Denmark, Jordan, Nepal and the United Arab Emirates.

With more than 40 years of history, Hong Kong Fashion Week for Fall/Winter has experienced numerous waves of evolution. The fashion event gives industry players all the benefits of meeting quality buyers, strengthening the brand image, and collecting latest market intelligence.

The fair has secured 5 group pavilions from the Chinese mainland, Macau, Chinese Taiwan, India and Japan. Some first time participants, including emerging markets such as Nepal, UAE and Uruguay, also make use of Fashion Week to promote their local designs and build their brands. To give exhibitors more promotion opportunities, the fair features a series of mini parades to showcase selected exhibits on the catwalk.

Together, the fairs are staging 20 fashion shows, including signature events Fashion Extravaganza and the Hong Kong Young Fashion Designers Contest. There are also catwalk shows spotlighting such exhibitors as IKA, Modessa and Tattoo from Hong Kong, Group Pronuptia from France and the BD Somani Institute of Art and Fashion Technology from India.

The Knitwear Innovation & Design Society and the Hong Kong Fashion Designers Association present new collections from their members, while the International Fashion Designers’ Show runs throughout the fair period.

Fashion Week highlights this year include three new product zones: Denim Arcade, Handbags Select and Salon of Scarves & Shawls.

Hong Kong Fashion Week
Hong Kong Fashion Week, as Asia’s most important fashion event, to showcase an array of new season garments, fashion accessories, clothing accessories, fabrics and related professional services, creating an ideal trade platform with a rich vein of business opportunities.

The fair is crafted to reflect current market trends, unveils the latest shimming fashion trends. Hong Kong Fashion Week provide a ultimate one-stop sourcing platform for the industry. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vivacious markets of Mainland China and Asia, making it one of the must-attend global events in the fashion industry.

Hong Kong Fashion Week is the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends. Apart from stylish garments and vibrant brands, the fair presents a next-gen showcase of fashion-savvy technology.

To optimise buyers’ sourcing experiences, the fair is categorised into thematic zones to provide maximum showcase for different sectors of the industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.

Hong Kong Fashion Week offering strong connections for great business opportunities and deals. The show was attended by many fashion professionals and industry leaders, which is conducive to attracting strategic partners.

Highlight events
The Hong Kong Fashion Extravaganza, a World Boutique highlight, takes place on the first evening. It features four internationally acclaimed designers: Hong Kong’s Hidy Ng, London’s Craig Lawrence, Paris’ Risto Bimbiloski and Shanghai’s Qi Gang.

The first Asian face of Dior, Hong Kong supermodel Grace Yu, was on the catwalk for Hidy Ng’s collection; other designs was modelled by Bonnie Chen, Mikki Yao, Ana R, Xiao Yi, Edelweiss Cheung, Emma Xie and Jia Jing.

The Hong Kong Young Fashion Designers Contest 2012, 17 January, showcase a new generation of Hong Kong design talent, with Japanese designer Atsuro Tayama as VIP judge and Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, as chief judge. Model Janice Man parade the finalists’ designs on stage.

The contest honour winners for Casual & Jeans-wear, Contemporary Day-wear, and Party & Evening-wear, as well as the overall category. Winning designs was on display at the Hall 1D Concourse during the fair.

Hong Kong Fashion Extravaganza and Hong Kong Young Fashion Designers Contest 2012 welcome M.A.C. and HAIR as the make-up and hair sponsors. Romero Jennings, senior artist from the M.A.C. Pro Team, was on hand at the events.

Seminars
The fairs offer a full programme of seminars focusing on trend forecasting and design. Speakers include representatives of WGSN, Fashion Snoop, Peclers Paris, Women’s Wear Daily and Stylesight. A seminar on Merino Wool was presented by Australian Wool Innovation on 18 January.

HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.

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