Hong Kong Fashion Week 2010 Spring/Summer, China

The 17th Hong Kong Fashion Week for Spring/Summer 2010 and the 7th Summer Sourcing Show for Gifts, Houseware & Toys, last from July 5-8, at the Hong Kong Convention and Exhibition Centre (HKCEC). The two concurrent shows, organised by the Hong Kong Trade Development Council (HKTDC), have also attracted some 142 buying missions representing more than 5,500 buyers from 70 countries and regions.

Hong Kong Fashion Week features close to 1,300 exhibitors from 21 countries and regions and four group pavilions – from Chinese mainland, Macau, Chinese Taiwan and India. The Chinese mainland pavilion features group exhibitions from Hangzhou, Jiaxing, Ningbo, Shaoxing and Wenzhou.

Hong Kong fashion designers are trendsetters who understand the market, for decades, the Hong Kong garment and textile industry has attracted buyers from all over the world because of its outstanding manufacturing craftsmanship and flexible trade and sales services. The ultimate advantage of Hong Kong is its ability to reach the massive market on the Chinese mainland, the Hong Kong Fashion Week helps exhibitors reach out to global buyers to win more orders.

The World of Fashion Accessories zone registered a very impressive 35% growth to 107 companies, while the Sewing Supplies and Fabrics & Yarn zones have also posted good increases in exhibitor numbers. These uplifting statistics underline the fact that Hong Kong Fashion Week for Spring/Summer has evolved into a very meaningful platform for buyers to conduct one-stop sourcing, encompassing finished garments, designers labels, fashion accessories and raw materials.

Hong Kong Fashion Week
Hong Kong Fashion Week, as Asia’s most important fashion event, to showcase an array of new season garments, fashion accessories, clothing accessories, fabrics and related professional services, creating an ideal trade platform with a rich vein of business opportunities.

The fair is crafted to reflect current market trends, unveils the latest shimming fashion trends. Hong Kong Fashion Week provide a ultimate one-stop sourcing platform for the industry. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vivacious markets of Mainland China and Asia, making it one of the must-attend global events in the fashion industry.

Hong Kong Fashion Week is the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends. Apart from stylish garments and vibrant brands, the fair presents a next-gen showcase of fashion-savvy technology.

To optimise buyers’ sourcing experiences, the fair is categorised into thematic zones to provide maximum showcase for different sectors of the industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.

Hong Kong Fashion Week offering strong connections for great business opportunities and deals. The show was attended by many fashion professionals and industry leaders, which is conducive to attracting strategic partners.

Theme zones
With exhibits organised into categorised sections, sourcing at the fair has been made easy. Brand Name Gallery and Intimate Wear Zone, introduced last year, are back by popular demand. The International Fashion Designers’ Showcase returns to showcase trendy styles from cutting-edge talent. More than 80 designers, including more than 40 from Indonesia, are displaying collections.

As always, a number of product zones were set up to ensure that exhibitors are able to introduce their products to potential buyers in a well-organised and customised setting. Other zones include:
Fabrics & Yarn – for wide array of fabrics, fibres and yarns, including functional fabrics such as cotton and linen, high-performance fabrics, lingerie fabrics, man-made fabrics, knitted fabrics, as well as silk, wool, ramie, and embroidery.
Infant & Children’s Wear – for clothing for little ones for all occasions.
Bridal & Evening Wear – for unique and beautiful apparel and accessories for men and women to complete that special occasion.
Fashion Gallery – for high-end, designer pieces for those who want nothing but the best.
Garment Mart – for high volume and value pieces with mass market appeal.
Sewing Supplies – for must have tools of the trade for all designers and manufacturers.
International Fashion Designers’ Showcase – for cutting edge designers to showcase their collections, discuss their work and potential business opportunities.

Highlight events
Fashion Week also includes such catwalk events as “Hong Kong Fashion: On Parade,” featuring distinctive shows under a carnival theme in the Hall 1D Concourse. Models display the work of some 40 local fashion designers, including Ice Lam, Ika and Jaeger Ng.

The Brand Collections’ Show features Australian designer Cristina Nitopi, American designer Carol Reyes and Indonesian exhibitor PT Sinar Mutiara Cemerlang.

Student design is on display at shows staged by The Chinese University of Hong Kong’s School of Continuing and Professional Studies and Hong Kong Polytechnic University, on Tuesday and Wednesday respectively.

Seminars
Market trends and intelligence are in the spotlight at four seminars presented by internationally known trend forecasters, including WGSN and Carlin International of France, and Fashion Snoops and Stylesight from the United States.

HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.

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