Christmas window and decoration of Le Bon Marché 2020-2021, Paris, France

During Christmas, Le Bon Marché invites artists and designers to take over its spaces, which amaze visitors with exceptional Christmas window displays. The visual arts, fashion, design and even music are exhibited during events. When the Christmas party arrives, the storefronts of the Parisian department store become an attraction in their own right.

On the occasion of the Christmas holidays, Le Bon Marché are transformed into a fantastic dreamland. Talented architects, designers and engineers for the construction and event management of Bon Marché Rive Gauche,. Together, they laid the groundwork that prefigures the cultural actions carried out Christmas decoration in its architectural design, the production of cultural exhibitions and the constitution of its Rive Gauche Collection.

Every year, it will be laid out as a grand Christmas theme around a certain element, the Christmas decoration throughout the store, the Le Bon Marché Rive Gauche, decorative arts furniture punctuates the different universes of the store with pieces that have marked the history of decorative arts furniture or design. The Christmas windows are made with Le Bon Marché Rive Gauche teams and workshop, depicting the story of Christmas.

Architects are reinventing spaces by modernizing them while remaining faithful to the heritage of department stores whose buildings have become iconic. Like a Paris of the 19th century where everything moves, everything changes, everything is invented, a small haberdashery. Shaking up traditions, Le Bon Marché, now part of the LVMH group, reflects this Left Bank spirit more than ever: an openness to the world, a taste for culture, a constantly revisited tradition…

Discover the Christmas decoration collections of the Bon Marché Rive Gauche, as well as its architectural history. The visit around the history of the architecture of Le Bon Marché presents the architectural developments. Discover the decorative details that still testify today to the rich history of the buildings designed by Aristide and Marguerite Boucicaut: windows, facades, mosaics and moldings reveal their secrets.

Le Bon Marché Rive Gauche design unique creations through creative, colorful and lively installations. Puppeteers, engineers, illustrators, craftsmen, sculptors, sound designer, motion designer and so many other professions are involved in these achievements. From the concept to the installation of the windows, including the layout, design and manufacture, the work on the windows lasts a whole year. Each piece is carefully selected for its special meaning, its unique and noble materials and its remarkable shape.

Many materials are used to create these windows, the objective is to immerse passers-by in a marvelous universe overflowing with textures, colors and shapes carefully arranged for an exceptional rendering. Suprise waiting at Le Bon Marché Rive Gauche‘s magnificent Christmas decorations.

These fabulous decorations Inside and around Le Bon Marché, offer a return to this true tradition now inscribed in the Le Bon Marché store which conveys the magic of Christmas. Come and set off on a winter adventure to producing Christmas gifts, Discover exclusive Le Bon Marché Rive Gauche products.

Noël 2021
This year, Le Bon Marché Rive Gauche and La Grande Épicerie de Paris are celebrating Christmas with plenty of delicacies, the promise of a magical and deliciously regressive parenthesis. To the delight of young and old, a gourmet universe on a snowy chocolate background takes shape at the Bon Marché.

Le Bon Marché Rive Gauche is decked out in its finest finery, with candy cane chandeliers and a masterful snow-covered chocolate staircase. The four shop windows on rue de Sèvres come alive to tell you about a new Christmas adventure, that of Aristide, the gingerbread man named in honor of the founder of Le Bon Marché, Aristide Boucicaut.

At the heart of this fabulous universe, Aristide, a gingerbread man named after the historic founder of the store Aristide Boucicaut, comes alive and disappears. The animated windows then reveal four postcards populated by gingerbread men and candy canes around the following themes: Musical, Cheerleader, Hip Hop and Cabaret Burlesque.

The first tells of a Christmas in the countryside where Santa Claus does his distribution in a tractor, accompanied by farm animals, with the rooster, and those of the woods, with the fawn and the owl. At its side, a second tree boasts its gluttony, covered with gingerbread men, candy canes and baskets filled with sweets.

Like the world map decoration topped with panels bearing the names of metropolises around the world, a third tree evokes Santa Claus’ magical journey. Flying from one continent to another, he adopted their customs, in the position of Buddha, ready to chain tricks on a snowboard or abandon his traditional sled for the New York yellow taxi.

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Draped in ornate balls in shimmering colours, a fourth tree transports you to a magical garden where the spirit of Fabergé eggs meets that of Indian motifs. This enchanting setting welcomes a wide range of customization options, from crowns to socks and bags fitted with the first names or initials of their recipients.

Particularly keen to make these end-of-year celebrations unforgettable, the chefs of La Grande Épicerie de Paris are putting the dishes in the big ones.

Outside the department store, the four bustling shop windows on rue de Sèvre are delightfully transformed into an evolving postcard. At the heart of each window, a show features gingerbread men and their candy canes on the musical themes of cheerleaders, burlesque cabaret, hip hop and music. Like a play, a curtain opens onto the bustling set, revealing adorable sugary protagonists, dancing before the curtain closes.

Noël 2020
Le Bon Marché Rive Gauche celebrates Christmas with a children’s universe. In the windows, families of rabbits, the “Kings of the forests”, await young and old for a winter walk. From October 31, the first Christmas windows first be visible at Bon Marché. The four windows of the rue de Sèvres then each be transformed into an “evolving postcard”.

An enchanted walk in the windows, you come across lots of small animals from the woods, but also from the air and the sea, which come to life joyfully. Curious passers-by can follow their adventures by going from one setting to another and let themselves be taken in daydreaming…

The “Kings of the Forests” was represented by four families of rabbits who come alive, as the management of Le Bon Marché explains, “in each window in a different choreography: the rabbits of the air, the rabbits of the woods, the rabbits of seas and rabbits of lights”.

Inside, the illuminated fir trees are decorated with snow and gold for a magical shopping spree! In their branches there are also Japanese-inspired embroidered flowers, hearts, birds… A whole little world that amazes us.

For this immaculate version of the Kings of the Forests, Le Bon Marché Rive Gauche invites illustrator Léopoldine Siaud. A lifelong Parisian, the artist reinterprets the iconic pieces of the Maisons d’exception season with the tip of her felt pen.

Le Bon Marché
In 1852, Aristide Boucicaut with his wife Marguerite, transformed a simple shop into a Unique Parisian “Department Store” with a wide choice where you can enter freely and wander around without being bothered. Le Bon Marché Rive Gauche was born and innovations multiplied: fixed prices, reduced margins, home delivery, exchange of articles, mail order, month of white, sales, private concerts, library corner…

At the beginning of 1875, a picture gallery was opened. This wonderful facility is generously made available to painters and sculptors who wish to exhibit their works there and thus get in touch with the large clientele that flocks to Le Bon Marché. The House acts as a free and obliging intermediary between artists and amateurs.

After its acquisition by the LVMH Group in 1984, the new team, set up by Bernard Arnault in 1987, decided to reposition the store. This renovation aims to make it the most selective Parisian store in the capital. Combining tradition and modernity, in a warm and friendly setting, Le Bon Marché Rive Gauche has become a very Parisian high-end department store where the values ​​of authenticity and culture come to mingle closely with the pleasure of buying.

It is much more: a way of being, an art of living, a spirit. On the border of the 6th and 7th arrondissements, caressing Saint-Germain-des-Prés, a district honored by arts and letters, Le Bon Marché Rive Gauche alone reflects this Left Bank spirit. Here, there is no explosion of supply, no consumption frenzy. Day after day, Le Bon Marché Rive Gauche cements its membership in a universe where creativity and modernity are the points of balance.

Tags: France