The 14th edition of Salone del Mobile Milano.Moscow, last from Oct 10 to 13, 2018, within the Crocus Expo, the most important exhibition center in Russia. More than 280 companies exhibited in Pavilions 7 and 8, seeing the event as a great opportunity to gain a foothold in the Russian market and that of the former Soviet Republics, which are showing an increasingly keen interest in quality products, be they classic, design or luxury pieces. More than 30,000 professionals, general public and presswere visited.
Salone del Mobile Milano.Moscow showcasing a selection of pieces shown in Milan – from classic to design and luxury pieces. As a very important international exchange opportunity in the industry, a large number of well-known furniture manufacturers in Russia also participated in the exhibition. The fair brought to Crocus Expo-2 home furnishing goods exhibited last April at the Salone del Mobile.Milano, the established showcase for upcoming trends and affirming new talents, while consolidating positions and strategies.
The Salone del Mobile.Milano is returning to Moscow with renewed enthusiasm, consolidating the drive towards internationalisation that began many years ago and underscoring its aim to achieve primacy in an important market. Its focus on taking the experience and capacity for innovation from Milan and its Salone to capital cities like Moscow, which has shown its appreciation for the creativity and manufacturing value encapsulated by the event over the last few years.
From this year onwards the event was known as the Salone del Mobile.Milano Moscow, underscoring its origins, its close ties with Milan and Italy’s strong commitment towards internationalisation. This was triggered by a wish to encapsulate the same consistent identity under a single brand for an event that is seen by the public as the leading international design and furnishing appointment the world over, whether in Moscow, Milan, or for the last two years, also in Shanghai.
The 14th edition of the Salone del Mobile.Milano.Moscow provided an opportunity to make a return visit and take a fresh look at the Garage Museum of Contemporary Art, the prestigious institution founded in 2008 by Roman Abramovich and Dasha Zhukova, now celebrating its 10th anniversary.
This major milestone is being marked by an increasingly internationally based programme of exhibitions, workshops, site-specific installations and talks by leading figures in contemporary art (such as Damián Ortega and Anri Sala, for example). The events valorise the historic collection, which documents the development of Russian art from the Fifties to the present day, along with the extraordinary premises, designed by Rem Koolhaas, right in the middle of Gorky Park.
Salone del Mobile.Milano Moscow 2018 demonstrated its position at the nucleus of the world of Russian furniture and design, stimulate and excite the Russian market, promoting not just the quality and uniqueness of furniture and design but also and especially the commitment of the companies who put their trust in the exhibitive power of the Moscow Salone.
Equally, the Russian event was held under the same publicity banner as Milan – Good Design! – thus maintaining a relationship and ongoing dialogue with its own public. This is intended to communicate the Salone brand with a conceptual continuum that valorises the fair’s iconic status.
Salone del Mobile Milano, the world’s largest and most important furniture fair, offer the platform explore cutting-edge innovations and intricate Italian craftsmanship exhibited, exchange ideas and indulge in the most recent furniture, product, and interior design technologies. Salone del Mobile Milano showcasing design excellence, quality and innovation, celebratiing the latest design trends and innovations.
As the world’s largest and most important furniture fair, Salone del Mobile Milano offer the platform explore cutting-edge innovations and intricate craftsmanship exhibited, exchange ideas and indulge in the most recent furniture, product, and interior design technologies. Salone del Mobile is the most keenly awaited international event for the furnishing and design sectors, thousand designers, architects, critics, intellectuals and trendhunters for a week full of emotions, innovation, design, technology and attractions to make from this event, one of the best global experiences for professionals.
Responding to the request of a significant number of veteran exhibitors of the Salone del Mobile.Milano – the international showcase of the Home-furnishing system – “i Saloni WorldWide Moscow” were launched in 2005 and since then are held annually in Moscow in October, becoming the benchmark event for the Home-furnishing sector for the Russian market and the countries in its geopolitical basin.
The Salone del Mobile.Milano Moscow is a point of reference for trade operators, professionals, the press, fans, millennials and everyone constantly on the lookout for new pieces that balance design, planning and lifestyle. The event stands out not only for the high quality of the merchandise offer, from the classic furniture to the trendy product up to the luxury. For its own identity, presenting itself as a reference fair in the home furnishing sector and interior ideas.
Born from Salone del Mobile.Milano in 1998, SaloneSatellite was the first event to focus on young designers under 35 and is running concurrently with the Salone del Mobile.Milano Moscow since their creation in 2005.
The SaloneSatellite is an unmissable occasion for direct contact with the leading furniture sector companies, and an opportunity for personal growth for its young participants, given the chance of interface with other designers and the critical judgement of experts within the sector.
Russian creatives were also given a space to present their work and ideas. Forty-six emerging designers from Russia and the former Soviet Republics showcased their own projects, with fresh products that combined critical thinking with creativity. These promising designers focused on maintaining Russian traditional aesthetics while striding toward Italian horizons.
The young designers involved are selected from among the top students at the leading design schools in Russia and the post-Soviet countries and showcase a wide variety of projects, ranging from eminently classic design to the latest trends, or referencing their own cultural traditions.
A Jury composed of sectoral professionals awards the three best products and the top three winners are invited to the SaloneSatellite, held under the umbrella of the Salone del Mobile.Milano, in April.
This year’s Moscow extension again promoted the mission of creative collaboration. Along with commercial activity, emerging creatives had opportunities to learn from the very best Italian architects and designers. Alberto and Francesco Meda, Francesco Fresa, and Marina Braginskaya were among the professionals in conversation with a full house of Russian designers at Salone’s Master Classes and Work Talk.
Also in full synergy, the Master Classes, in collaboration with ICE – Italian Trade Agency, led by three pivotal figures in Italian architecture and design, are unique opportunities for interface, dialogue and reflection on design issues. Alongside the Master Classes, the Work Talk: aimed at Russian professionals, the format was conceived in 2017 to stimulate new ideas and strategies against the country’s actual design and architectural background.
The event is regarded as the only platform for good quality furnishing on the Russian market thanks to the huge array of goods, which range from furnishings to upholstered furniture, lighting fixtures, kitchens, office furniture, accessories, bathroom furniture, textiles, furnishing elements and technical furnishing elements for the home /contract.
In full synergy with the Moscow event since 2005 is the SaloneSatellite Moscow, which has become a major opportunity for young Russian and former Soviet Republic designers to make contact with the exhibitors, and take advantage of the huge visibility offered by the international press presence.
Each year, the SaloneSatellite Moscow Award is presented for new concepts, original designs and proposals that are the forerunners of the great products of tomorrow. The selection is entrusted to a Jury composed of sectoral professionals. The top three award-winners was invited to the following edition of SaloneSatellite, held under the brand of the Salone del Mobile.Milano.