2016 China Guzhen International Lighting Fair, Zhongshan, China

China Guzhen International Lighting Fair is based on the ancient town of “China’s Lighting Capital”, based on the source of the industry, backed by the ancient town’s over 100 billion lighting production and trade industrial clusters, integrating superior resources in the lighting industry, and adopting the innovation of exhibition-shop linkage Model, create a super-large scale, and build a one-stop business platform for lighting manufacturers, buyers and distributors with direct procurement, convenient trade, and super cost-effective lighting.

China Guzhen International Lighting Fair is held twice a year. The spring exhibition focuses on domestic sales of lighting, and the autumn exhibition focuses on external sales of lighting, covering the entire industry chain, providing more professional services for exhibitors and buyers.

Relying on the accurate grasp of the pulse of the lighting industry, the Expo, as the first stop for domestic lighting procurement, builds a direct, convenient, and super cost-effective one-stop business platform for suppliers and buyers, and realizes online resource collection, communication, and offline Supporting services are integrated to create a professional, market-oriented, nationalized, and brand-oriented professional lighting exhibition.

Spring Lighting Fair 2016
The 17th China Guzhen International Lighting Fair and Engineering Light Effect Experience Exhibition (Spring Lighting Fair) was held at the Guzhen Convention and Exhibition Center from March 18th to 22nd, 2016. This exhibition opened grandly in the peak season of March when there is a greater demand for procurement. In conjunction with the preferential activities of major merchants after the year, it will be unveiled with a new attitude of high-quality exhibitors, super cost-effective exhibits and covering the entire industry chain. Joining hands with professional exhibition operation organization Shanghai Bohua International Exhibition Co., Ltd. and many other professional organizations to create high-end, high-standard, high-quality spring lighting procurement first stop. During the exhibition, a total of 34,189 bulk buyers and nearly 270,000 buyers from 95 countries and regions entered the exhibition.

This year’s Light Expo will build on the original foundation, adding a new branch, Huayi Plaza, and set up a “themed lighting project light effect experience area”, “flagship store experience area” and “window light effect experience area”. “Multi-functional activity area”, with an exhibition scale of over 1 million square meters, will become the largest professional lighting exhibition in the Asia-Pacific region. This year’s Lighting Fair also deliberately held the 2016 China International Lighting Design Competition, which aims to improve the independent innovation capability of domestic lighting design through soliciting design proposals from around the world.

The 17th Guzhen Lighting Fair will create a trade carnival integrating decoration, design, furnishings, soft furnishings, lamps and lighting. It will continue to deepen the “exhibition store linkage” exhibition mode, and will be held at the Guzhen Convention and Exhibition Center, the main venue of the previous session. On the basis of the branch venues Star Alliance Lighting·LED Lighting Expo Center, Baisheng Lighting Plaza, Light City Times Square, Light Cube·LED City, the new branch venue Huayi Plaza will be built. The exhibition scale will exceed 1 million square meters. The largest professional lighting exhibition in the Asia-Pacific region.

The products on display in the main venue of the Spring Expo of this year’s Light Expo are mainly LED lighting, with LED lighting accessories, electric light sources, electrical products, etc., incorporating innovation into engineering light effect elements. The main venue of this year’s Light Expo is divided into three exhibition halls, A, B, and C. Among them, the front hall of Hall B has a special “theme lighting project light effect experience zone”. In addition to exhibiting materials and designs, dozens of exhibitors It also matched the unique decoration style of the booth to show the light effect of the lamps and reflect the harmonious beauty of the space.

In the second half of Hall B, a special “flagship store experience zone” was set up. Designers used furniture and accessories to highlight the lighting effects and intelligent lighting to serve life, attracting 8 famous companies such as Jinda, Archimedes, and Qilang. The “Window Light Effect Experience Zone” in the second half of Hall C will adopt a completely different style, interpreting the two themes of “Fairy Tale World” and “Spring”, creating a visual and spatial “Window Light Costume Show”.

A “new multi-functional activity area” is built in the front hall of Hall C. During the Expo, the organizer will hold a number of seminars and forums to provide up-to-date market information, trends and technologies. Experts and professional groups in the industry will also gather here. In one session, discuss the industry’s market information and technology development trends.

The 2016 China International Lighting Design Competition will be launched at the opening ceremony of this year’s Light Expo. The competition aims to promote the energy-saving design concept of high-efficiency lighting products, advocate innovation, and promote the popularization and application of high-efficiency lighting products. And starting from the organization of a high-level, international lighting design competition, through the global solicitation of design proposals, to enhance the independent innovation ability of domestic lighting design. With the help of the implementation of this lighting design competition, we will comprehensively enhance the awareness of independent innovation of domestic lighting manufacturers, improve the design capabilities and standards of the lighting industry, and enhance the international status of China’s lighting industry.

Autumn Lighting Fair 2016
The 18th China Guzhen International Lighting Fair (Autumn Lighting Fair) was held from October 22 to 26, 2016. For the first time, this Autumn Lighting Fair will hold two themed exhibitions, “Manufacturing Exhibition” and “Trade Exhibition” at the same time. It is close to market trends and needs, and strives to build “2016 Guzhen Lighting Production Equipment and Raw and Auxiliary Materials Exhibition” and “2016 Guzhen Lighting Trade Fair” “Circulation Service Exhibition” was held concurrently with the 18th Guzhen Lighting Fair. The two new exhibitions aim to improve the upstream and downstream supporting industry chain of the lighting production industry, build a supporting platform for lighting manufacturing and modern service industries, and focus on the two themes of “lighting production and service” in a “multi-show linkage” approach, And will make a stunning appearance in the newly constructed Hall D and Hall E.

Relying on the abundant industrial resources of the lamp capital, the Guzhen Lighting Fair stands at the commanding heights of the country and even the world, and has become a one-stop shopping event and a weather vane for the development of the industry. With the new theme of “Lighting Source Origin, Serving 6 Billion People Around the World”, this year’s Lighting Fair is oriented to a broad export market, while taking into account the domestic market, providing overseas buyers and exhibitors with convenient channels to their target markets, attracting more Many industry professionals at home and abroad.

Guzhen Lighting is well-known and favored by lighting buyers at home and abroad for its super cost-effective characteristics. Compared with the previous Lighting Fair, which highlighted the experience of lighting effects, this exhibition will focus on lighting brand design, driving Guzhen Lighting from “selling products” To the height of “selling creativity” and “selling design”. The exhibits are designed as a selling point, highlighting creativity and quality. At that time, domestic and foreign heavyweight designers will also come to share design ideas with exhibitors and buyers.

The “exhibition store linkage” model will be further strengthened. The main venue of the Ancient Town Convention and Exhibition Center in Dengdu will join forces with major lighting stores in the town. Top brand sellers, shops covering the upstream and downstream industry chains, and tens of thousands of specialty lamps will be At the same time, multiple preferential activities were grandly opened, and a large-scale professional exhibition covering over one million square meters and covering the entire industry chain was built in all directions.

This year’s Lighting Fair has been re-planned, with a new layout of regional distribution and more detailed zoning. Hall A will focus on the introduction of decorative lighting brand areas and comprehensive brand areas, which are built with major brands and hard quality indicators, and are decorated with special features to incorporate lighting effects. roll out. The decorative lamp boutique area, electrical engineering area, and furniture lighting area will be located in Hall B, and will continue to write the chapter, integrating “brand, professionalism, and popularity” to create a professional and diverse environment for buyers at home and abroad. Hall C will be divided into a commercial lighting area and an outdoor lighting area, which will be displayed together with multiple activity areas.

Each branch venue also has its own characteristics. The Lihe Lighting Expo Center has a total construction area of ​​550,000 square meters, and its innovative business model of platformization + big data will further promote the upgrading of the industry. With the addition of Lihe Lighting Expo Center, the exhibition area of ​​the Lighting Fair is close to 1.5 million square meters, the largest in history. After screening, the list of sub-venues of the 2016 Light Fair Autumn Exhibition has been confirmed. Huayi Plaza, Lihe Lighting Expo Center, Star Alliance Global Brand Lighting Center, Baisheng Lighting Plaza and Dengdu Times Square will become the 18th Autumn Lighting Fair.

Exhibition Halls
China Guzhen International Lighting Fair takes the Guzhen Town Convention and Exhibition Center as the main venue. The five major lighting professional stores are Lihe Lighting Expo Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Lighting Times Square and China Lighting International Street Light City. In the branch venue, a new model of exhibition and sales with more than 1.5 million square meters of exhibition shops will be built. The five major lighting stores continued to cooperate with the exhibitors in the main venue to deepen the linkage, mainly launching boutiques and new styles, allowing buyers to enjoy the lighting and lighting procurement season.

The main venue:
The Convention and Exhibition Center of Dengdu Ancient Town is composed of three exhibition halls A, B, and C and a two-story conference reception center as a whole. Among them, Hall A is an exhibition area for interior decoration lights, smart home lighting, comprehensive branding, and original design. Hall B is an exhibition area for interior decoration lights, home lighting, commercial lighting, germicidal lamps, education lighting, health lighting, and cross-border e-commerce. C The hall is equipped with smart light poles, special lamps, outdoor lighting, cultural and tourism lighting, and LED display; 2 temporary halls are added, hall D is for mechanical equipment, hall E is for lighting accessories; the front hall of the main hall is newly added to the F exhibition area Smart home, smart appliances, smart systems, smart locks, kitchen and bathroom, hardware & doors and windows.

Lihe Light Expo Center
Different from the traditional professional lighting stores, the Lihe Lighting Expo Center relies on the comprehensive facilities of the 1.6 million square meters urban complex-Guzhen Lihe Plaza. On the one hand, it provides a full range of service escorts for the lighting and lighting exhibition and trade services at home and abroad. In addition, the inter-industry inclusive and complementary cross-border integration has promoted the accelerated development of the lighting industry. On the other hand, it is based on the innovative development model of “themed management + experiential trade + situational leisure shopping”, gathering the most influential industrial energy of China’s lighting capital, forming an international lighting and lighting industry exhibition and trading platform, leading the ancient town A new revolution in the lighting industry.

Huayi Plaza
Huayi Plaza takes Huayi International Lighting Plaza as its core and gathers more than 300 well-known lighting brands at home and abroad. It is divided into seven themed lighting pavilions: Crystal Pavilion, European and American Pavilion, Chinese Pavilion, Modern Pavilion, Import Pavilion, Lighting Custom Pavilion, and Foreign Trade Pavilion., To create an international lighting business platform with first-class environment and first-class service. At the same time, Huayi Plaza is equipped with shopping malls, 5A Grade A office buildings, convention and exhibition centers, five-star hotels and other business formats. It provides a one-stop lighting procurement service integrating clothing, food, housing, travel, shopping and entertainment for customers from all over the country and the world.

Star Alliance
The Star Alliance Global Brand Lighting Center is located in the center of the town, adjacent to the Twin Towers, with a total construction area of ​​nearly 360,000 square meters. It is an international professional lighting store integrating procurement, experience and lighting culture. Star Alliance brings together well-known lighting brands at home and abroad, and sells lighting products covering all styles of decorative lanterns, home lighting, commercial lighting, engineering lighting, smart home, light sources and switches. From architectural design to landscape design to environmental design, Star Alliance has always followed the positioning and concept of “world model, international standard”, and fully integrated the characteristics of light in the lighting industry to present a technology, avant-garde, fashion and Humanized visual experience and shopping enjoyment. With its simple and stylish architectural aesthetics and beautiful lighting art, in June 2016, Star Alliance was officially named the first national AAA tourist attraction in the ancient town.

Dengdu Times Square
As a super large professional lighting plaza in the ancient town, its architectural planning and design concept draws on the internationally popular “experiential marketing” concept. According to high-start planning, high-standard construction, high-quality service, and high-level management, the professional market, exhibition, experience, logistics and other functions are combined to form a multi-functional and efficient unity.

China Light Capital International Street Light City
China Lamp City International Street Lamp City is located at No.139 East Xinxing Avenue, Guzhen Town, covering an area of ​​more than 110 acres and a business area of ​​more than 200,000 square meters. With smart street lamps, solar street lamps, landscape lamps, garden lamps and other outdoor engineering lamps as the core, it integrates display, sales, engineering negotiations, and engineering customization. It integrates development, technical exchanges, office and forums, and strives to become a global Well-known LED outdoor lighting exhibition center, procurement center, online and offline exhibition and sales platform.

Market Trends
The Guzhen lighting industry focuses on emerging industries such as smart light poles, smart homes, and cross-border e-commerce, insists on one specialization and multiple functions, strengthens the chain and supplements the chain, and promotes the intensive, high-end, and full-chain development of the industry. The lighting industry needs to grasp the “smart city renewal” and seize the opportunities of emerging cities, old city renovations, smart home living rooms and other opportunities.

Lighting Capital continues to innovate lamp design and products. While launching new products for professional markets in various regions, it adheres to the quality and brand line of lighting, condenses the core competitiveness of the industry, and promotes the upgrading and development of the lighting industry in the direction of specialization, marketization and internationalization.. Through the integration of exhibitions and trade online and offline platforms, foreign trade facilitation will be improved and market vitality will be further stimulated.

The lighting industry needs to implement the concept of “innovative development”, expand the application of information technology such as 5G, industrial Internet, and big data, make every effort to build an industrial collaboration platform, a shared design platform, promote the construction of a “future factory”, and inject new impetus into the lighting industry with digitalization.

In order to further improve the quality of lighting and lighting products, formulate industry-interactive standards for groups and alliances for the control of lighting materials, accessories, processes, and product quality, strengthen the construction of a rapid intellectual property rights protection system; further improve the networking, digitalization, and digitization of lighting and lighting manufacturing industries. Intelligent manufacturing level, to create a public technical service system covering the entire life cycle of lighting and lighting product R&D and design, intelligent manufacturing, product intelligence, inspection and testing, and certification.

China’s Lighting Capital
The economic structure and industrial structure of the ancient town are very prominent, the individual and private economy is very active, and the atmosphere for entrepreneurship is good. Among them, the lighting industry is the leading industry of the ancient town and the economic pillar of the ancient town. The lighting industry covers 11 towns and districts in the surrounding three cities, and the lighting industry cluster with an annual output value of over 100 billion yuan has become one of the world’s major lighting professional markets and the largest professional lighting production base and wholesale market in China.

Guzhen has become a pilot country-level market procurement trade method, and established a new regional international trade trading platform based on lighting clusters and a variety of trade methods. The products are not only sold nationwide, but also exported to Hong Kong, Macao and Taiwan, Southeast Asia, Japan, the United States and Europe In more than 130 countries and regions, it enjoys a large reputation and reputation. The China Guzhen International Lighting Fair twice a year attracts more than 100,000 professional lighting buyers and spectators from more than 120 countries and regions.

China Guzhen International Lighting Fair is co-sponsored by China Lighting Association and China Lighting Capital (Zhongshan•Guzhen), and undertaken by Zhongshan Guzhen Lighting Expo Co., Ltd.

Zhongshan Guzhen Lighting Expo Co., Ltd.
It is a joint venture jointly established by the People’s Government of Guzhen Town, Zhongshan City and Shanghai Bohua International Exhibition Co., Ltd. (subsidiary of Informa PLC Group-the world’s leading B2B information service group and global exhibition organizer). Lighting in China With the strong support of the Electrical Appliances Association and the People’s Government of Guzhen Town, with the rich resources and experience of both parties, the “China•Guzhen International Lighting Expo” certified by the Global Exhibition Industry Association UFI was held, and the Guzhen Lighting Production Equipment, Raw and Auxiliary Materials and Supporting Services Exhibitions were held at the same time.

In conjunction with the lighting hypermarket in the ancient town, the exhibition mode of two exhibitions a year and the linkage of the exhibition stores will be combined to cover the entire lighting industry chain and create an international lighting exhibition of more than 1.5 million square meters. Together with the professional B2B trade website “Lighting Online”, a high-end and high-quality communication platform for professional exhibitors and buyers

Shanghai Bohua International Exhibition Co., Ltd.
Shanghai Bohua International Exhibition Co., Ltd. is the world’s largest exhibition organizer of Informa PLC and Shanghai Huazhan International Exhibition Co., Ltd. and the first Sino-foreign joint venture exhibition company in China established in Shanghai in 1992. Since its establishment 28 years ago, Shanghai Bohua’s 2019 exhibition area has reached 1.5 million square meters, creating multiple trade opportunities for nearly one million purchasers from all over the world. At the same time, it vigorously develops online business and builds an online platform composed of 8 B2B websites, 2 B2P procurement through applets, 2 information applets and 2 APP products. The company has branches in Beijing and Guangzhou, and cooperates with the town government in Guzhen, Zhongshan City, Guangdong Province, and has a lantern exhibition company to organize lantern fairs locally. The total number of employees of Bohua Company exceeds 450 people.

Informa Group
Informa Markets aims to provide trading, innovation and development platforms for various industries and professional markets. The business includes more than 550 international B2B activities and brands, covering multiple areas, including medical, healthcare and pharmaceuticals, infrastructure, construction and real estate, fashion apparel, hotels, food and beverages, and health and nutrition. By holding face-to-face exhibitions, providing professional data and executable data solutions, providing global customers and partners with opportunities to participate, experience, and close transactions. As the world’s leading exhibition organizer, Informa Markets injects development momentum into a variety of trade industries, releases opportunities, and contributes to their vigorous development.

Informa Group is an international B2B exhibition, academic publishing and business information group. The group promotes trade, business development and exchanges in different industries, professional markets and communities, and provides professional digital resources and content, contacts various industries, and leads people and business organizations to continuously learn to make better decisions. Informa is listed on the London Stock Exchange and is a member of the FTSE 100 Index (FTSE100), with more than 11,000 employees from more than 30 countries and regions.