Hongkong Gifts & Premium Fair, the world’s largest event of its kind, providing an ideal platform for marketing, trade, promotion,and an opportunity to develop potential contacts and alliances with international suppliers and buyers alike. Year after year, buyers and exhibitors circle the HKTDC Hong Kong Gifts & Premium Fair as the must-attend event on the industry calendar. Attracting influential buyers from every sector in search of unparalleled products, services, and trend forecasts.
Enormous potential in houseware and gifts, April is one of the peak seasons in Hong Kong for exhibitions and sourcing, asia’s leading show of its kind, the Houseware Fair feature and the Hong Kong International Home Textiles and Furnishings Fair, offer an ideal trading platform for industry professionals looking to expand their footprint in the mainland and global markets.
Hong Kong’s exports of houseware products reached HK$351.1 billion in 2018, with the United States, the mainland and Japan continuing as the city’s largest export markets. In the gifts and premium segment, Hong Kong’s exports totalled HK$161.2 billion in 2018. The long and illustrious history of the Houseware Fair and Gifts & Premium Fair is a testament to Hong Kong’s pivotal position in the global houseware, gifts and premiums industries.
As an international gifts trading hub, Hong Kong’s gifts industry has long been highly regarded by global buyers. In the gifts industry sees advertising gifts and premiums, tech gifts, figurines and decorations, and toys and sporting goods to have the best outlook.
The concurrent Hong Kong International Printing & Packaging Fair, showcasing a broad spectrum of printing and packaging solutions, creating additional opportunities for buyers looking for the latest printing and packaging products and services. The tremendous range of international suppliers and manufacturers offer competitive prices and top-quality services, enabling buyers to wrap up beneficial trading partnerships.
Products and services include book printing, business printing, digital printing, gift packaging, food packaging, cosmetics packaging and medicine packaging. Suppliers and manufacturers offer products and services for trade buyers from around the world.
The fair coincides with a peak sourcing season in Hong Kong and Guangdong, bringing thousands more buyers to the region. The world’s largest gifts fair, HKTDC Hong Kong Gifts & Premium Fair, and a large-scale well-established trade fair in Guangzhou take place at the same time to facilitate visitors to visit and purchase
Hong Kong Gifts & Premium Fair 2019
The 34th HKTDC Hong Kong Gifts & Premium Fair and the 14th Hong Kong International Printing & Packaging Fair, last from April 27 to 30, welcomed a total of about 67,000 buyers from 150 countries and regions.
The Gifts & Premium Fair was organised by the Hong Kong Trade Development Council (HKTDC) and held at the Hong Kong Convention and Exhibition Centre, while the Printing & Packaging Fair was jointly organised by the HKTDC and CIEC Exhibition Co (HK) Ltd at AsiaWorld-Expo.
This year’s Gifts & Premium Fair featured 4,380 exhibitors from 31 countries and regions, and it continued to be the world’s largest event of its kind in terms of exhibitor numbers, providing an ideal platform for marketing and promotion.
The fair featured various highlighted zones to facilitate sourcing. The Hall of Fine Designs gathered more than 140 globally renowned brands to showcase a huge variety of exquisite gifts. With beauty and well-being products continuing to rise in popularity, and more frequently being chosen by companies as corporate gifts, the Gifts & Premium Fair debuted the World of Beauty, Fitness and Well-being zone to offer products to meet this growing trend. The zone gathered nearly 50 exhibitors from Hong Kong, Mainland China, Taiwan, Korea, India and New Zealand to exhibit some of the best products in this category.
With beauty and well-being products becoming increasingly popular and more diversified in recent years, more companies choosing such products as corporate gifts. The Gifts & Premium Fair is debuting the World of Beauty, Fitness and Well-being zone in response to this growing trend, gathering nearly 50 exhibitors from Hong Kong, Mainland China, Chinese Taiwan, Korea, India and New Zealand to showcase some of the best beauty and well-being products.
A key focus at the Gifts & Premium Fair is the Startup zone, featuring 35 start-ups from Hong Kong, Mainland China, Taiwan, Indonesia, the Philippines and the Netherlands. Among the products on display is the Cubiio Portable Laser Engraver, the world’s most compact engraver, developed by Taiwanese start-up Muherz and the winner of a coveted Red Dot Design Award in 2018.
Demand for branded products among global buyers has always been keen. This year’s Hall of Fine Designs showcases exquisite designs from more than 140 global brands. Century-old Japanese stationery brand Kokuyo, which won a Stationery of the Year Award 2019 in Japan with its square glue stick, features an array of notebooks and other new stationery products, while another Japanese brand, MARNA, brings the compact Shupatto bag that can be opened or folded up in just a second. This compact bag was the winner of the Red Dot Design Award in 2016 and iF Design Award in 2017.
To meet the growing market demand for eco-friendly products, Italian brand Master Italia brings a series of eco-hats made from recycled plastic bottles to the fair. Near-field communication technology is incorporated into the eco-hats that allows the wearer to trace the origins of each product’s materials using a mobile app.
Hong Kong creativity is also highlighted at the Hall of Fine Designs, with several local brands showcasing their outstanding products. They include B.Duck and its iconic yellow plastic duck, Team Green and its 3D eco-puzzles, and the innovative Scratch Light presented by OMG-Innovatives.
The Hong Kong Exporters’ Association has assembled about 170 local companies to form three zones – Isle of Originality, Brand Oasis and Smart Design HK – at the fair, helping to demonstrate the design skills and branding excellence of Hong Kong’s product designers. The winning works from the latest Hong Kong Smart Design Awards are also on display to highlight the creativity and flair of Hong Kong brands to global industry players.
This year’s Gifts & Premium Fair features a total of 19 product zones. Other highlighted zones include the World of Camping & Outdoor Goods, which was introduced at the fair last year, World of Gift Ideas, Advertising Gifts & Premium, Fashion Accessories, Green Gifts, Party & Festive Items, Tech Gifts and Toys & Baby Products.
To further foster the development of local start-ups, the HKTDC is organising several Startup • Smart Launch sessions during the fair to help start-ups expand their networks and generate more business opportunities.
Hong Kong is an international gifts trading hub. Group pavilions representing Mainland China, Chinese Taiwan, Korea, Thailand, India and the United Kingdom be established to present gifts ideas across the globe. The HKEA is again organising pavilion, showcasing the originality and competitive edge of Hong Kong’s enterprises at three major zones: Isle of Originality, Brand Oasis and Smart Design HK. The association also present winning designs of Hong Kong Smart Design Awards in the pavilion.
Hong Kong International Printing & Packaging Fair 2019
Held concurrently with the Gifts & Premium Fair, this year’s Hong Kong International Printing & Packaging Fair at AsiaWorld-Expo featured more than 500 exhibitors from six countries and regions, showcasing a diverse range of printing and packaging solutions. Multiple thematic zones were set up at the fair, including the new World of Advertising and Signs zone that featured different signs and advertising lightboxes to help enterprises enhance their brand image and awareness. The Green Printing & Packaging Solutions zone also returned, presenting a range of new and eco-friendly materials and solutions.
The 14th Hong Kong International Printing & Packaging Fair, featuring over 500 exhibitors from Hong Kong, Mainland China, Korea, Taiwan, Vietnam and India, is held in parallel with the Gifts & Premium Fair. Exhibitors at the fair showcase an array of professional book printing and digital printing solutions along with a wide range of packaging designs and services.
To cater to the industry’s growing demand for biodegradable and recyclable packaging materials, the Green Printing & Packaging Solutions zone has once again been set up at the fair, gathering nearly 30 companies from Mainland China, Hong Kong and Taiwan to display a range of new and eco-friendly materials and solutions. They include the Stone Paper Bag from a Taiwanese exhibitor and a Jiangsu exhibitor’s pulp and plastic film products made from non-wood plant fibres.
New at this year’s Printing Fair is the World of Advertising and Signs zone that features different signs, advertising lightboxes, LED products and point-of-purchase displays that can help enterprises enhance their brand image through creative visual communication and promotional approaches. Other highlighted zones include the De Luxe zone, Innovative Retail Display Solutions, and Printing and Packaging Solutions for Fashion & Accessories.
Meanwhile, the winning entries from the Hong Kong Print Awards, organised by the Graphic Arts Association of Hong Kong and other organisations, and the Hong Kong Digital Printing Award, organised by the Hong Kong Digital Printing Association, are on display at the fair. These awards aim to foster a closer integration between the art of visual communication, publishing concepts and the use of technology to promote the strengths of Hong Kong’s printing industry to the world.
Hong Kong Gifts & Premium Fair 2018
The 33rd Hong Kong Gifts & Premium Fair, last from April 27-30, features a record 4,360 exhibitors from 35 countries and regions, making it the world’s largest fair of its kind. The Hong Kong Gifts & Premium Fair welcomed 4,360 local and overseas exhibitors from 35 countries and regions, making it the world’s largest trade fair of its kind and an ideal platform for companies to present their new products.
As an international gifts trading hub, Hong Kong’s gifts industry has long been highly regarded by global buyers. This year, the Hong Kong Exporters’ Association is again organising pavilion, showcasing the originality and competitive edge of local enterprises at three major zones: Smart Design Village, Isle of Originality and Brand Oasis.
The highlight zone, the Hall of Fine Designs, attracted more than 130 renowned brands, including Italian brand Pininfarina, a first-time exhibitor which showcased an innovative patented inkless pen that was well received by buyers. In response to the latest product trends, the World of Camping & Outdoor Goods was launched at the fair, featuring more than 90 exhibitors from around the world. A number of other thematic zones were set up to facilitate marketing and sourcing, including the World of Gift Ideas, Licensed Gifts, Travel Goods & Umbrellas, Startup Zone and Tech Gifts.
To cater to buyer demand for branded products, the highlighted Hall of Fine Designs house about 130 high quality brands, such as B.Duck from Hong Kong; Sanrio, character gifts brand from Japan; Kaweco, a Germen writing instrument brand; ATLANTIS, an Italian headwear brand; Moleskine, an Italian stationery classic brand; SOL’S, an outdoor sports equipment brand from France; Premec, a luxury pen brand from Switzerland, and Tangle, a puzzle game brand from the United States.
The countdown of a number of international sporting events has begun. Major events such as FIFA World Cup, Asian Games and Winter Olympic Games in 2018 see enormous opportunities in gifts industry. In face of prevailing sporting passion and pursue of healthy lives, the World of Camping & Outdoor Goods be launched to provide a variety of climbing packs and daypacks, diving products, camping gear and various sports items.
In response to growing popularity of hiking and camping, the World of Camping & Outdoor Goods zone launch this year, features more than 90 exhibitors from around the world who offer a variety of professional and casual climbing packs, daypacks, diving goods, camping gear and sports items.
Renowned for outstanding designs and excellent quality, the Hong Kong Exporters’ Association has set up four major zones: “Isle of Originality”, “Brand Oasis”, “Smart Design Village” and “Trendy Gifts”, to show quality gifts and premium from Hong Kong companies to global buyers. To further underscore the strength of Hong Kong design, winning pieces from the Hong Kong Smart Design Awards are on display at the fairground.
As there is a growing awareness in the importance of brand effect, the “Hall of Fine Designs” is displaying more than 130 brands from local and overseas companies, including B.Duck from Hong Kong, Sanrio from Japan, German writing instruments’ brand Kaweco and Italian stationery brand Moleskine.
Besides the “Hall of Fine Designs”, thematic zones are based on product categories to improve sourcing efficiency. Other main attractions range from the “World of Gift Ideas”, “Beauty, Health & Wellness”, “Fashion Accessories”, “Figurines & Decorations”, and “Licensed Gifts” to “Travel Goods & Umbrellas”, “Startup Zone”, and “Tech Gifts”. There are also group pavilions set up by different countries and regions, including the Chinese mainland, Chinese Taiwan, Korea, India, Italy, Thailand and the United Kingdom, which exhibit their own distinctive products.
The Gifts Fair is a springboard for start-ups. Startup zone was introduced last year for entrepreneurs intent on joining the industry to reach global buyers and industry peers. The zone set again to offer innovative and unique pieces from new entrepreneurs and designers. Participating start-ups can join the “Startup. Smart Launch” sessions to introduce their products and business ideas to industry players.
A number of popular theme zones return this year: World of Gift Ideas feature products with creative and trend-setting designs while the zone of Fashion Accessories feature handbags, hair ornaments, sunglasses and fashion jewellery that deliver latest fashion trends. Other product zones include Fine Porcelain Gifts, Licensed Gifts, Advertising Gifts & Premium, Tech Gifts and Party & Festive Items and so forth.
Product demonstrations and various networking events offer golden chances to meet with quality buyers and industry players. A range of seminars and forums during the fair period also cover a full spectrum of hot topics in premium gifts market including colour trends by Pantone APAC and global digital consumer trends by Euromonitor International.
Organised by The Hong Kong Exporters’ Association, the Hong Kong Smart Design Awards is undergoing with an aim to foster the business development of Hong Kong manufacturers and exporters and nurture local design talents. The award presentation ceremony be held on 20 April during the Hong Kong Houseware Fair and 27 April during the Gifts Fair, while winning pieces be on display at both fairs.
Hong Kong International Printing & Packaging Fair 2018
The 13th Hong Kong International Printing & Packaging Fair, held in parallel with the Gifts & Premium Fair, showcases a wide spectrum of quality packaging and printing products and services. The concurrent Hong Kong International Printing & Packaging Fair featured more than 480 exhibitors from six countries and regions, showcasing a broad spectrum of printing and packaging solutions.
Pavilions representing the Graphic Arts Association of Hong Kong, Hunan and Shenyang from the Chinese mainland, and Korea made their debut this year, bringing an array of professional book printing and digital printing solutions providers, as well as packaging design manufacturers and service providers.
The market continues to attract customers through diverse product expositions, and this year the returning “Innovative Retail Display Solutions Zone” presents a wide array of exhibits and eye-catching marketing solutions. The “Printing & Packaging Solutions for Fashion & Accessories” zone is also back with state-of-the-art printing and packaging solutions for the fashion industry.
The “De Luxe Zone” highlights a variety of high-end printing and packaging solutions solutions catered for different products and service industries such as food & beverage, cosmetics, jewellery & watches, and general merchandise. The De Luxe zone featured value-adding and high-end packaging solutions for various industries, helping businesses sharpen their competitive edge.
Green Printing & Packaging Solutions zone covers added product categories, such as recyclable materials, sustainable products and services. Other thematic zones include Digital Printing & 3D Printing and Food & Beverage Packaging Solutions.
Hong Kong Gifts & Premium Fair 2017
The 32nd Hong Kong Gifts & Premium Fair, organised by the Hong Kong Trade Development Council (HKTDC) and co-organised by The Hong Kong Exporters’ Association, run from April 27-30 at the Hong Kong Convention and Exhibition Centre. The fair is the world’s largest gift fair, over 4,300 exhibitors from 31 countries and regions this year. It serves as an ideal one-stop marketing and sourcing international platform with a wide variety of latest giftware products from worldwide exhibitors.
As the gifts industry covers a wide variety of items, the fair feature various product zones covering corporate gifts, green gifts, tech gifts, fashion jewellery & accessories, party & festive items, as well as the new “Licensed Gifts” and “Hair Ornament & Accessories” zones. Various participating countries and regions, including the Chinese mainland, Chinese Taiwan, India, Italy, Japan, South Korea and the United Kingdom, establish group pavilions to present their unique products.
The Hong Kong Exporters’ Association set up “Smart Design Village”, “Brand Oasis” and “Isle of Originality” zones at the fair to showcase quality products from Hong Kong companies to global buyers. Winning pieces selected in the Hong Kong Smart Design Awards be on display to present exquisite local designs to buyers.
Tech gifts are prevailing in the giftware industry. Giftware manufacturers unleash its market potential and instill tech features into products. The fair’s “Hall of Fine Designs” gather over 130 distinguished brands. World-renowned Italian stationery brand Moleskine (Booth no.: 1E-E04) grew out of the experience in producing various types of notebooks in unique designs. The company unveils the Smart Writing Set with smart Pen+ and App to work in tandem to instantly digitise notes and sketches as they are made on paper, which brings its paper-based collections into the digital age.
Hali-Power Industrial Company Limited (booth no. 1E-B02), an exhibitor from Hong Kong, introduced its multi-function smart skincare bottle which is able to store toner or lotion to keep kin hydrated whenever you want. Its built-in skin moisture detector enables Bluetooth connection to measure skin moisture in only five seconds.
With the proliferation of digital technologies, many personalities, characters and brands have become runaway sensations via the Internet and social media, thus creating boundless licensing opportunities and enriching the gifts market.
Hong Kong’s exhibitor I-Smart International Limited (booth no.: 1E-C36) has been in partnerships with Disney, Dr. Slump, One Piece, Sanrio and more to develop and manufacture movie and characters related licensed premium. The company bring the red-hot Disney’s classic, “Beauty and the Beast” glass dome Bluetooth speaker with preserved fresh rose. The fair’s Licensed Gifts zone also make its debut with products from Disney, Cottex, local brand Big Horn and so on.
The inaugural Startup zone gather young entrepreneurs from Hong Kong, the Chinese mainland and Chinese Taiwan. An up-and-coming Hong Kong’s brand Anouk (booth no. 5CON-011) specialises in-home fragrance and body care products as well as customisation services to clients. Another start-up from Taiwan Mr Sheep Co Ltd (booth no.: 5CON-010) spotlight its paper-shade collections. Having won the German’s Red Dot Design Award 2016, the designer Yide Yang always appeals people with various masterpieces ranging from laptop, coffee machine, vehicle, lamp to furniture. He spotlight his paper-shade lamps with a fusion of paper-cut, weave and digital manufacturing at the fair.
The HKEA has organised the Hong Kong Smart Gifts Design Awards since 2012 with an aim to promote the high-quality local designs. The Awards continue to foster the business development of Hong Kong manufacturers and exporters and nurture local design talents. In order to further develop and expand the giftware industry, the Awards has renamed as the “Hong Kong Smart Design Awards” (HKSDA) in 2017. Apart from gifts category, Home and Houseware category is added in 2017 edition.
Product demonstrations and various networking events offer golden chances to meet with quality buyers and industry players. A range of seminars and forums during the fair period also cover a full spectrum of hot topics in premium gifts market.
Hong Kong International Printing & Packaging Fair 2017
Fine products need equally fine packaging to attract consumer attention. The Printing & Packaging Fair take place alongside the Gifts & Premium Fair, welcome more than 430 exhibitors from seven countries and regions. Two new zones be introduced this year – “Innovative Retail Display Solutions” feature creative eye-catching display solutions, while “Printing and Packaging Solutions for Fashion & Accessories” present printing and packaging technologies and services catering to the fashion industry’s distinctive needs.
The 12th Hong Kong International Printing & Packaging Fair offering printing and packaging solutions catered for different products and service industries. Highlight areas include the De Luxe Zone, which features value-adding, high-end packaging solutions, and the Digital Printing & 3D Printing zone, which displays cutting-edge printing technologies. For the catering and fashion industries, the Food & Beverage Packaging Solutions zone and the new Printing & Packaging Solutions for Fashion & Accessories zone are dedicated to products and services suited to the two industries’ distinctive needs.
Other highlight zones include the “De Luxe Zone” for high-end packaging products and “Green Printing & Packaging Solutions” which encompass eco-friendly printing and packaging solutions. The range of thematic zones also includes “Digital Printing & 3D Printing” and “Food & Beverage Packaging Solutions”. The fair provide suitable printing and packaging solutions dedicated to manufacturing, retailing, food & beverage and other services industries.
Aside from finding different packaging supplies at the fair, retailers can also visit the new Innovative Retail Display Solutions zone and booths bearing the relevant insignia to discover creative eye-catching display solutions, such as visual merchandising solutions made with paper, and digital promotion solutions for frontline sales staff. Companies concerned about environmental protection can visit the Green Printing & Packaging Solutions zone and look for exhibitors with the green-leaf insignia indicating that they offer eco-friendly products and services.
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room.