The LA Auto Show 2021 returns November 19-28, at the LA Convention Center. Held in Los Angeles, CA, the nation’s largest luxury, performance, technology, and green auto market, the LA Auto Show is among the world’s most influential automotive events. The LA Auto Show caters to new car shoppers, automotive enthusiasts, technology lovers and more over 10 exciting days.
The Los Angeles Auto Show is an annual auto show held at the Los Angeles Convention Center during Thanksgiving. Hundreds of thousands of Southern Californians and beyond, descend each year on Downtown LA to discover the latest cars, trucks, SUVs, electric vehicles and more in a hassle-free, comparison-shopping environment. The LA Auto Show is an OICA sanctioned international exhibition and also endorsed by the Greater Los Angeles New Car Dealers Association.
Founded in 1907, the Los Angeles Auto Show, is one of the most influential and best-attended auto shows globally. Each fall, show creator ANSA Productions gathers the who’s who of the auto industry to unveil the future of mobility in the car culture capital of the world.
It is open to the public for ten days each year, filling 760,000 square feet (71,000 m2) of exhibit space. Visitors come together to celebrate car culture, connect with their favorite automotive brands, test drive the latest vehicles, explore the nation’s largest public aftermarket showcase and even discover rideables and transportation services that are changing the way the showget from point A to B.
The show begins with AutoMobility LA, which is press showing. Delivering worldwide media exposure, global industry networking and experiential marketing, AutoMobility LA (formerly Press and Trade Days) draws more than 26,500 auto industry decision makers and influencers including 4,400 media from more than 58 countries. It brings together the entire eco-system driving the convergence of technology and the automobile.
Hosted in the largest car-buying and EV market in the United States, AutoMobility LA is where the automotive and technology sectors converge and unveil the latest in personal mobility. Analysts, automakers, dealers, designers, developers, government, investors, media, startups, and tech companies from around the world attend LA Auto Show’s press and trade event to connect, gain insights, and witness breaking news and vehicle debuts over the course of the first two days.
Following AutoMobility LA, the show opens its doors to the public for the LA Auto Show where hundreds of thousands of qualified car shoppers and auto fans come together for ten exciting days in the nation’s largest car buying market.
Founded in 1907, the Los Angeles Auto Show is the first major North American auto show of the season annually and is widely recognized as one of the most influential shows globally. Reflective of its location, the show celebrates the love affair Angelenos have with their cars and offers a global platform to industry technology and innovation, synonymous with California.
The Los Angeles Auto Show began in 1907 with ninety-nine vehicles on display at Morley’s Skating Rink. In 1910, the event was held under a canvas big top at Fiesta Park. As the auto industry grew, the auto show changed venues fthe show’stimes throughout the 1920s to accommodate the growing needs of vendors. In 1926, it took place at the corner of Hill and Washington where it stayed for the next fthe show’syears.
The show continued to prove successful throughout the 1930s, but took a down turn during the Second World War and went on hiatus from 1940 through 1951. In 1952, the show re-opened at the Pan Pacific Auditorium with 152 vehicles on display, including those from international manufacturers.
In 2006, the show moved its dates from early January to late November/early December, thus resulting in two shows during the year. The second 2006 event celebrated the show’s centennial, despite its 100th year being 2007.
The show runs for 10 full days over the Thanksgiving period and is a must-attend destination for many industry influencers, car enthusiasts and families wanting to enjoy a day out over the holiday season. Held annually at the Los Angeles Convention Center, the LA Auto Show contributes several hundred million dollars to the local economy, stimulates the local job market and is the number one revenue generator for the LA Convention Center.
Los Angeles Auto Show 2021
The 2020 Los Angeles Auto Show, due to the pandemic, was cancelled and rescheduled to May 21 through 31, 2021. It was rescheduled again to November 19 through 28, 2021. With Global Debuts, Exotics, Custom Cars, Food Trucks, Pet Adoptions, and More Test Drive Opportunities Than Ever Before, the LA Auto Show to Deliver a Fun and Affordable Live Event Experience Nov. 19-28
With dynamic indoor and outdoor activations, press events, and consumer attractions to showcase the world-class vehicle lineup set to make their debut at the 2021 LA Auto Show. After the LA Auto Show’s hiatus due to the global pandemic, the return of in-person debuts and meetings provide the perfect atmosphere for automakers to showcase why the world of mobility is one of the most innovative and forward-thinking industries on the planet.
The LA Auto Show bring 10 days and one million square feet of indoor and outdoor experiences, showcase dynamic startups and established brands as they deliver 10 jam-packed days of test drives, never-before-seen vehicles, custom and exotic cars, all-new zero-emission vehicles, interactive activations, and one-of-a-kind experiences. Influencers and shoppers can test drive vehicles from brands such as Audi, Chrysler, Dodge, ElectraMeccanica, Fiat, Ford, Honda, Jeep, Nissan, Ram, Subaru, and Toyota.
AutoMobility LA 2021
AutoMobility LA, which includes auto show press days and vehicle debuts, took place on November 17 and 18. Established and newcomer automakers from around the world introduce their latest concept and production vehicles during 2021 AutoMobility LA (LA Auto Show’s industry and media gathering).
This year’s lineup of AutoMobility LA press conferences take place in-person on Wednesday, Nov. 17; companies making announcements include Barbie, Biliti Electric Inc., Bremach, EdisonFuture, Fisker Inc., Hyundai Motor, Kia, Mullen, Subaru, and VinFast.
Production model debuts
2022 Bremach 4×4 SUV
2023 Fisker Ocean
2023 Kia Sportage Hybrid
2022-23 Mazda CX-50
2022 Porsche 718 Cayman GT4 RS, GT4 RS Clubsport
2022 Porsche Taycan GTS
2022 Range Rover (auto show debut)
2023 Subaru Solterra
2022 BMW CE 04 (electric scooter)
2023 Nissan Ariya
2023 Toyota bZ4X
Hyundai Seven (Ioniq 7 concept)
Kia Concept EV9
Mullen Five (prototype)
VinFast VF e35, VF e36 (prototypes)
Mini Vision Urbanaut
Activities and Events
Free Test Drives
Enjoy test drives at the LA Auto Show and experience vehicles in a completely hassle-free, stress-free environment!
NBA Player Appearance: LA Clippers #1 Guard, Reggie Jackson on Saturday, 11/27 3pm. Numerous celebrities from the entertainment, sports and automotive worlds are available for meet-and-greets, autograph signings and selfie sessions.
Toyota-TD: Interactive Drive Experiences
Experience thrills and the full capability of some of the coolest vehicles on the market when you ride-along with Camp Jeep, Ford Bronco Built Wild, Ram Truck Territory and VW Roadshow!
Virtual Reality & Gaming
Experience the latest and most exciting high-tech virtual reality demos and videogames from automakers all throughout the show.
Never Ever Give Up
Bring a Hot Wheel Toy & support NEGU helping courageous kids and families battling childhood cancer. The ultimate collection center is located in the Toyota booth.
“Camp Jeep” (Outdoor):
Jeep’s 25,000-square-foot exhibit give LA Auto Show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles without leaving the show. Camp Jeep consists of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The course offers a first-hand look at ground clearance, traction, stability, articulation, breakover, off-camber, and suspension. Camp Jeep is an interactive adventure zone where professional 4×4 drivers allow riders to experience a Jeep brand vehicle’s on and off-road capabilities. Expert drivers drive participants in the 2021 Wrangler Rubicon, Wrangler 4xe, Grand Cherokee, Gladiator Rubicon, Grand Cherokee Trailhawk, and Cherokee Trailhawk vehicles.
EV Track Powered by Electrify America (Indoor):
Electrify America—the largest open ultra-fast DC charging network—is the exclusive sponsor of LA Auto Show’s all-new indoor electric vehicle (EV) test track and charging provider for the automotive brands and vehicles featured in this year’s outdoor test drives. Enthusiasts, shoppers, and the EV-curious can conveniently test drive several of the latest EV models along a 55,000-square-foot test track inside South Hall of the Los Angeles Convention Center. There, visitors also be able to learn about Electrify America’s charging solutions including HomeStation—a Level 2 home charger— and public DC fast chargers as well as the debut of a prototype during the press days.
Ford “Bronco Built Wild” Experience (Outdoor):
At Built Wild, LA Auto Show visitors can experience the Bronco family’s full throttle on a specially designed off-road course and put their courage to the test with a ride over Bronco Mountain—a 38-degree hill—located in the North Plaza of the Los Angeles Convention Center. Visitors learn about the Bronco brand’s beloved legacy, get acquainted with the all-new Bronco family—from Bronco Sport to the 2-door and 4-door Broncos—and learn about modularity and accessories to suit their lifestyles. Guests also experience the thrill of Bronco’s off-road capability and connectivity on an off-road course designed by Vaughn Gittin Jr.; the experience showcases Trail Turn Assist, where the vehicle spins almost entirely on the same spot.
Ford’s “Built To Electrify” and “Built Ford Wild” Experiences (Indoor):
Ford’s Built to Electrify experience inside the West Hall of the Los Angeles Convention Center offer guests the opportunity to learn the benefits of electric vehicle (EV) ownership and see Ford’s full EV lineup. LA Auto Show visitors was able to get an exclusive look at the all-electric Ford F-150 Lightning and take an adrenaline-pumping Mustang Mach-E ride that get their hearts racing. Also in West Hall, Built Ford Wild showcase Ford’s full line of trucks including the all-new Maverick, 2021 F-150 Hybrid, and F-150 Lightning. Visitors of Built Ford Wild can discover the stories of local customers who love their Ford trucks and learn how Ford’s latest offerings can make their work and recreation even better.
“Ram Truck Territory” (Indoor):
The ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck vehicle lineup make its debut in the West Hall of Los Angeles Convention Center. Professional drivers navigate guests through the interactive course in the 2021 Ram 1500—the most awarded light-duty truck in America. Ram Rebel, Limited, Laramie, and Longhorn models also be available for LA Auto Show visitors to enjoy a ride. Ram Heavy Duty trucks include Ram Power Wagon, Ram 2500, and 3500 Limited Models. Ram Truck Territory include a stability demonstration on the High Banked Wedge, a structure over 6′ tall, 70′ in diameter with a 30° tilt.
A series of steel culverts showcase Ram handling capability and suspension options. Participants also be able to feel the traction and experience hill descent technology on the legendary Ram Mobile Mountain, a 13-foot high, 30-yard-long simulated mountain with 30-degree approach and departure angles. Ram demonstrate towing in a 2021 Ram 3500 with a High Output 6.7 L Cummins Diesel Engine as the truck hitches to the 24′ tall Ram Tow Power Tower and lifts a heavy weight to simulate towing.
Subaru National Parks Experience & Pet Adoptions (Indoor):
An all-new auto show experience showcasing core Subaru models and the brand’s dedication to preserving the show’sNational Parks awaits visitors in Los Angeles Convention Center’s West Hall—featuring an immersive 180-degree LED wall and LED floor, wilderness-inspired sights, sounds, smells and two levels of viewing. Explore an interactive cave spotlighting “no-touch” technology and be sure to visit the “Subaru Loves Pets” daily adoption event. Subaru’s all-new performance area feature the 2022 WRX and more.
“VW Roadshow” (Outdoor):
Volkswagen invites LA Auto Show attendees to experience their fun-to-drive SUVs at the “VW Roadshow” where they can discover the all-electric ID.4 SUV—awarded “World Car of the Year,” the all-new compact Taos with VW Digital Cockpit, the family-ready Atlas, boldly styled Atlas Cross Sport, and the compact Tiguan—winner of the “Car & Driver Editor’s Choice Award.” Volkswagen’s custom, closed-track experience in Los Angeles Convention Center’s Gilbert Lindsey Plaza feature obstacles that showcase the agility, stability, and adaptability of Volkswagen SUVs.
“The Zevas” Award
The Los Angeles Auto Show, the leading automotive and lifestyle in-person event, announced the winners for its inaugural zero-emission vehicle awards program, THE ZEVAS, powered by Electrify America, the nation’s largest open ultra-fast DC charging network. Winners were chosen by the public via two voting rounds that occurred this fall.
Nine winners were chosen from an initial pool of more than 90 qualifying zero-emission vehicles (ZEVs) that meet California standards and are available for sale or pre-order. Thousands of enthusiasts, influencers, shoppers, and car fanatics from Los Angeles and beyond voted for this year’s diverse range of winners—representing both legacy brands and exciting start-ups.