Review of International furniture and interiors fair of cologne 2020

Imm cologne 2020 is the most important of entire interiors industry gathers to present and discover new launches from around the world, to experience the major future trends and make a successful start to the new season. The trade fair is a must-attend event for senior decision makers from all international markets and the whole interior design scene.

Imm cologne is all about design, trends + innovations, global interiors market customized interior moments at one of the largest interiors events in the world. Furniture, accessories, and interior design are perfectly rounded off by the bathroom, floor, wall elements, and light in the theme world Pure Architects.

Staged spectacularly with an architecture-related product range for bathrooms, walls, floors, lighting or smart home solutions exhibits: hosted every two years, Pure Architects provides exhibitors with a spectacular stage for innovative home living concepts. Creatives, interior designers and architects head here to source inspiration for future projects. The standout highlight of this trade fair format is the exclusive bathroom exhibition.

From market-ready collections to the visions of premium designers, from big names to exciting newcomers, from basic to luxury: more than 1,200 exhibitors from 50 countries will be showing the new, the exciting, the practical, “never seen before designs” and the unprecedented. The best designers and international experts will provide insights into the developments of the industry.

Imm provides comprehensive, concise and clearly structured overview of the international world of interior design. From living rooms to bathrooms, from entry-level to high-end. The exhibition’s structure for 2020 will be adapted to meet market needs even more closely. With these changes, exhibitors will be able to generate high-quality contacts among their target groups and inform visitors efficiently.

Exhibitors will be offered the opportunity for product and market tests on the final consumer. The imm cologne is considered as an indispensable communication forum, an important impetus driver and creative center of ideas. Anyone who exhibits here reaches the decision-makers of the global furniture scene.

The imm cologne presents the whole furniture market at a glance and opens doors to global markets. The fair is accompanied by high-quality exhibitions, trend events, and roundtables that complement the offer perfectly.

The Exhibition
The imm cologne is an important interior business event that takes place every year in Cologne. It shows the trends and decorating ideas for the upcoming season and presents the full, international spectrum of the world of interior-design in a more structured and precise way than any other trade fair. With its focus on professional staging and presentation of products, it is an attractive platform for designers. Consumers can get alot of inspiration and information on the days when the fair is open to all audiences. Absolute highlights for the professional audience are the business atmosphere of the fair together with the high standards of organisation and service, as well as the opportunity to test the brand and product impact directly on the customers on site.

As the interior design trade fair to take place first every year, the imm cologne is the industry’s source of ideas and inspiration and has a decisive influence on the trends of the new season. The fair attracts international retailers of living room, bathroom and bedroom furniture, mattresses & sleeping systems, home textiles, lamps, accessories, wall and floor coverings, bathroom furnishings as well as furnishing products for the contract business. On the visitor side, representatives from the furnishing and bedding trade, architects, interior designers, designers, planners, interior decorators, carpenters and joiners come to the fair. The imm cologne is the right place to meet important decision-makers and multipliers aswell as for establishing crucial business relations.

From 82,000 trade visitors, around 50 per cent came from abroad. The best represented countries were the Netherlands, Belgium, Italy, Switzerland and France. The development of visitors from Italy and Russia was good news. Europe could make a total increase of 3.8 per cent. There was a considerable increase in visitors from North America. As a result of the trade dispute with the USA, China consolidated at a high level with around 3,000 visitors.

imm cologne wasn’t just convincing in terms of quantity. The trade fair’s registration data shows that the quality of the trade visitors was also at an international top level. Trade visitors and international top visitors from the furniture trade and interior design were registered, many of whom were from global top-30 retail chains. The Pure area at imm cologne was visited by considerably more design-oriented furniture shops from the USA, Canada, Asia, Russia and Korea. Proof that what was on offer at the trade fair had an effect on the international specialist retailers.

imm cologne 2020’s success is due to a necessary content-based and conceptual development, in which the trade fair focussed on two different topic areas for the first time: ‘Pure’ presented the whole world of trendy design brands, while ‘Home’ was the new home for interior design solutions with a lifestyle character. In the end, everyone agreed that the new layout added to clarity and provided visitors with better orientation. With the significant expansion of ‘Let’s be smart – Smart Village’, the trade show also placed even greater emphasis on the topic of smart living and offered the industry a highly attractive platform for cross-industry matchmaking.

Exhibitors and visitors also welcomed the new structure of Hall 10 and the content-related added value of the special Future Interiors area. Here, the focus was on German furniture trends and the important topic of sustainability. The conceptual development of Hall 11 in the Pure Atmospheres area was viewed as an important step in the development of imm cologne.

In addition to the conceptual innovations, the trade fair also became significantly more emotive with the trend areas ‘Das Haus’, ‘Future Interiors’ and ‘Pure Atmospheres’. The 2020 international furniture fair not only created space for ‘Interior Moments’ but also provided inspiration for business. Especially this year’s mixture of new business, emotion, internationality and future topics gave a promising sign of the further development of imm cologne

Together with our market partners from industry and trade, we’re consistently developing imm cologne into the global marketplace of the international furniture and interior design industry. It will also require courage and resolve to go in new directions.

Pure Atmospheres
Holistic interior philosophies by major design brands.

Pure Architects
Holistic interior and furnishing concepts for the bathroom, walls, floors, lighting, Smart Home.

Pure Editions
Innovative interior and luminaire design, product concepts with special-edition character, Das Haus – Interiors on Stage.

Home Settings
Clever furniture for young lifestyles – Home Settings focuses on ready-to-go furniture: suites, armchairs, divans, standalone sofas, convertible couches, bedroom and dining room furniture.

Home Sleep
The whole world of sleep: the mattresses and sleep systems, box-spring beds and water beds in the interior world of Home Sleep provide innovative sleeping comfort.

Special events.
“Future of Living” is the central theme for the extensive programme of events lined up for imm cologne: highlights such as “Das Haus – Interiors on Stage” and the “Pure Talents Contest” will present exciting, innovative and unique insights into tomorrow’s interior design and make the trade fair the place to be for the interior design industry.