Review of I Saloni WorldWide Moscow 2017, Russia

The 13th edition of I Saloni WorldWide Moscow, last from Oct 11 to 14, 2017, within the Crocus Expo, the most important exhibition center in Russia. I Saloni WorldWide Moscow, a reference event in the home-furnishing sector for Russia and the countries of its geopolitical basin, the destination of over 30,000 operators in the sector, the press and the general public. Seeing the event as a great opportunity to gain a foothold in the Russian market and that of the former Soviet Republics, which are showing an increasingly keen interest in quality products, be they classic, design or luxury pieces.

Responding to the request of a significant number of veteran exhibitors of the Salone del Mobile.Milano – the international showcase of the Home-furnishing system – “i Saloni WorldWide Moscow” were launched in 2005 and since then are held annually in Moscow in October, becoming the benchmark event for the Home-furnishing sector for the Russian market and the countries in its geopolitical basin.

The Salone del Mobile.Milano Moscow is a point of reference for trade operators, professionals, the press, fans, millennials and everyone constantly on the lookout for new pieces that balance design, planning and lifestyle. The event stands out not only for the high quality of the merchandise offer, from the classic furniture to the trendy product up to the luxury. For its own identity, presenting itself as a reference fair in the home furnishing sector and interior ideas.

The 13th edition of Saloni WorldWide Moscow once again offering the most important event in Russia on furnishings and high-quality complements. The I Saloni WorldWide Moscow 2017 closed on a positive note: trust, service and competition were the key words for the sector professionals and exhibitors on hand for a new wager on the Russian market. The Saloni WorldWide Moscow 2017 closed to great acclaim after squaring up to the Russian market.

The 13th edition of the Saloni WorldWide Moscow at Moscow’s Crocus Expo exhibition centre, proved yet again to be the most important quality furniture and furnishing accessories event on Russian soil. 32,490 attendees, of whom 18,269 trade operators, were recorded over the four-day event.

ICE, the agency for foreign trade and internationalization of Italian businesses, offered hospitality to 120 operators in the sector, selected from 24 regions of the Russian Federation and from Belarus, Armenia, Georgia, Azerbaijan, Kazakhstan, Uzbekistan and Turkmenistan, taking part in an intense program of B2B meetings.

This was also the 13th edition for SaloneSatellite WorldWide Moscow, involving 37 young Russian designers and others from the former Soviet Republics. The winning talents was invited to the next edition of the SaloneSatellite held during the Salone del Mobile.Milano from 17 to 22 April 2018.

The three Master Classes also attracted crowds, for a moment of reflection and discussion on design themes, in dialogue with leading names of Italian architecture and design – Simone Ciarmoli and Miguel Queda, Massimo Iosa Ghini, Cristina Celestino – as did the Work Talk, a workshop conducted by Diana Balashova, a successful Russian interior designer.

Finally, this was the fourth edition of MADE expo WorldWide, the event on interior architecture, with the participation of outstanding Italian manufacturers of doors and surfaces.

Salone del Mobile.Milano
Salone del Mobile Milano, the world’s largest and most important furniture fair, offer the platform explore cutting-edge innovations and intricate Italian craftsmanship exhibited, exchange ideas and indulge in the most recent furniture, product, and interior design technologies. Salone del Mobile Milano showcasing design excellence, quality and innovation, celebratiing the latest design trends and innovations.

As the world’s largest and most important furniture fair, Salone del Mobile Milano offer the platform explore cutting-edge innovations and intricate craftsmanship exhibited, exchange ideas and indulge in the most recent furniture, product, and interior design technologies. Salone del Mobile is the most keenly awaited international event for the furnishing and design sectors, thousand designers, architects, critics, intellectuals and trendhunters for a week full of emotions, innovation, design, technology and attractions to make from this event, one of the best global experiences for professionals.

The Salone del Mobile.Milano is returning to Moscow with renewed enthusiasm, consolidating the drive towards internationalisation that began many years ago and underscoring its aim to achieve primacy in an important market. Its focus on taking the experience and capacity for innovation from Milan and its Salone to capital cities like Moscow, which has shown its appreciation for the creativity and manufacturing value encapsulated by the event over the last few years.

Not until the year 2018, the onwards the event I Saloni WorldWide Moscow, was known as the Salone del Mobile.Milano Moscow, underscoring its origins, its close ties with Milan and Italy’s strong commitment towards internationalisation. This was triggered by a wish to encapsulate the same consistent identity under a single brand for an event that is seen by the public as the leading international design and furnishing appointment the world over, whether in Moscow, Milan, or Shanghai.

Salone del Mobile.Milano Moscow 2017 demonstrated its position at the nucleus of the world of Russian furniture and design, stimulate and excite the Russian market, promoting not just the quality and uniqueness of furniture and design but also and especially the commitment of the companies who put their trust in the exhibitive power of the Moscow Salone.

I Saloni WorldWide Moscow showcasing a selection of pieces shown in Milan – from classic to design and luxury pieces. As a very important international exchange opportunity in the industry, a large number of well-known furniture manufacturers in Russia also participated in the exhibition. The fair brought to Crocus Expo-2 home furnishing goods exhibited last April at the Salone del Mobile.Milano, the established showcase for upcoming trends and affirming new talents, while consolidating positions and strategies.

SaloneSatellite Moscow
Born from Salone del Mobile.Milano in 1998, SaloneSatellite was the first event to focus on young designers, instantly becoming the unrivalled place for interface with manufacturers, talent scouts and the most promising young designers, and is again running concurrently with the Saloni WorldWide Moscow since their creation in 2005.

The SaloneSatellite is an unmissable occasion for direct contact with the leading furniture sector companies, and an opportunity for personal growth for its young participants, given the chance of interface with other designers and the critical judgement of experts within the sector.

Russian creatives were also given a space to present their work and ideas. 37 emerging designers from Russia and the former Soviet Republics showcased their own projects, with fresh products that combined critical thinking with creativity. These promising designers focused on maintaining Russian traditional aesthetics while striding toward Italian horizons.

The young designers involved are selected from among the top students at the leading design schools in Russia and the post-Soviet countries and showcase a wide variety of projects, ranging from eminently classic design to the latest trends, or referencing their own cultural traditions.

A Jury composed of sectoral professionals awards the three best products and the top three winners are invited to the SaloneSatellite, held under the umbrella of the Salone del Mobile.Milano, in April.

This year’s Moscow extension again promoted the mission of creative collaboration. Along with commercial activity, emerging creatives had opportunities to learn from the very best Italian architects and designers. The event is regarded as the only platform for good quality furnishing on the Russian market thanks to the huge array of goods, which range from furnishings to upholstered furniture, lighting fixtures, kitchens, office furniture, accessories, bathroom furniture, textiles, furnishing elements and technical furnishing elements for the home /contract.

Also in full synergy, the Master Classes, in collaboration with ICE – Italian Trade Agency, led by three pivotal figures in Italian architecture and design, are unique opportunities for interface, dialogue and reflection on design issues. Alongside the Master Classes, the Work Talk: aimed at Russian professionals, the format was conceived in 2017 to stimulate new ideas and strategies against the country’s actual design and architectural background.

In full synergy with the Moscow event since 2005 is the SaloneSatellite Moscow, which has become a major opportunity for young Russian and former Soviet Republic designers to make contact with the exhibitors, and take advantage of the huge visibility offered by the international press presence.

Each year, the SaloneSatellite Moscow Award is presented for new concepts, original designs and proposals that are the forerunners of the great products of tomorrow. The selection is entrusted to a Jury composed of sectoral professionals. The top three award-winners was invited to the following edition of SaloneSatellite, held under the brand of the Salone del Mobile.Milano.