Review of Ambiente 2023, Messe Frankfurt, Germany

Ambiente is the place-to-be of the international design world, as the world’s leading trade fair, it provides innovative concept ideas for the decoration of large and outdoor areas for wholesalers and retailers, shopping centres and city centres. Renowned designers and TV stars, top speakers and entrepreneurs, artisans, visionaries and young design talents as well as trade visitors meet here to exchange ideas about the latest trends and market developments.

New perspectives open up unexpected opportunities, Ambiente, reflects the changes in the market and looks towards the future. Ambiente shows a unique mix of ideas and products – and provides a major platform for global trends. The Ambiente is the meeting place for the global consumer goods industry, a magnet for international trade visitors and a hotspot for renowned designers. Out-of-the-ordinary concepts offer inspiration for successful business. In special presentations, guided tours, workshops, exciting lectures and discussions, visitors have the chance to gain first-hand expert knowledge and practical tips.

Ambiente is the most important and comprehensive platform for new products in the consumer-goods industry. As such, it attracts not only buyers from all over the world, but also top designers and young talents. The personal encounters and exchanges with one another generate important impulses and new perspectives that drive the industry forward in an innovative, future-oriented and dynamic way.

The comprehensive complementary programme at Ambiente, where designers was provide exciting insights and valuable impulses in the fields of Dining, Living, Giving, Working, Contract Business/HoReCa. The programme can be experienced live on site and digitally via the expanding online platforms Digital Extension and Conzoom Solutions.

Ambiente offers such a comprehensive overview of the global range of consumer goods. The Dining area at the fair is the number-one showcase for table, kitchen and household products. At the Living area, you was find all the latest styles around interior design, furnishings and decoration. The Giving area presents a diverse array of gifts and personal accessories and now also includes premium stationery and school supplies. The new Working area demonstrates in concrete terms what the working worlds of tomorrow was look like. The Contract Business and HoReCa segments offer intersections with potential for expansion. It also focuses on major current themes such as sustainability, new work, design, lifestyles, future retail and the Digital Expansion of trade. What’s more, it is the ideal forum for forging contacts and finding new business partners.

The consumer goods market is moving: Ambiente was held in parallel with Christmasworld and Creativeworld in Frankfurt am Main, thus creating new synergies. This includes, among other things, the expansion and merging of the Global Sourcing section of the three leading trade fairs into a joint offering.

The world’s leading trade fair for consumer goods offers exciting perspectives at first hand: exhibitors and trade visitors can make first-class contacts, discover the latest developments in the market as well as in design and experience trends and opportunities in all segments. In the four sections Dining, Living, Giving and Working, Ambiente presents the most important themes of the entire consumer-goods spectrum. For HoReCa, the contract business and Ethical Style, it is the most important international marketplace of the year.

As the leading international consumer goods trade fair, Ambiente reflects the changes in the market in a future-oriented way and presents a unique mix of ideas and products. It was show the latest trends on a total of 16 hall levels. “Ambiente is the hub of the consumer goods industry. The optimisation of the structure and the new hall layout offer all participants new perspectives and, as a result, new, unexpected business opportunities.

With the new hall layout, Ambiente offers its visitors efficient ways to order. In Hall 12, buyers was find everything to do with glass, porcelain, ceramics, gold, silver, table decorations and table textiles at Table and Table Select. The HoReCa segment, including the HoReCa Academy, is presented in Hall 11.0. Products such as pots, pans, knives, cutlery, small electrical appliances and BBQ accessories are to be found at Cook & Cut in Hall 8.0. Clean Home was showing cleaning equipment, household furniture, storage boxes and storage systems in Hall 9.0. The trend theme of baking has its own place at Kitchen, Accessories & Baking in Halls 9.1 and 9.2. Here, visitors can discover products such as baking tins and accessories, drinking bottles, bar equipment and kitchen textiles. The new Top Deals platform in Hall 9.3 offers a wide range of promotional products.

In the eastern part of the exhibition grounds, the Living section in the halls at Interiors & Decoration in Hall 3.0 and at Interior Design in Hall 3.1 makes it possible to experience all styles relating to living, furnishing and decorating. Here, visitors was find everything on the subjects of home furnishings, small items of furniture, lighting, home accessories for the mid-range and upmarket segments as well as products for contract business projects. With their positioning and proximity to Christmasworld, the Living Halls ensure target-group-oriented visitor guidance and visitor efficiency.

Gifts and personal accessories in all their facets are on display in the Giving section, which now also features high-quality stationery and school supplies. In Hall 4.0, exhibitors was showing all around classic gifts and school supplies. Hall 4.1 presents modern design and trend-oriented gift articles. Here you was find everything from classic gift ideas to fast-moving items, souvenirs, stationery products, stationery, accessories and jewellery.

The new Working section of Ambiente is dedicated to the working worlds of tomorrow. On an equal footing with Dining, Living and Giving, this section was focus even more intensively on relevant solutions starting from 2023. In Hall 4.2, exhibitors was show products for office supplies, office equipment and Remanexpo. Special presentations and lecture series on Modern Work, New Work and Future of Work was also show what was in vogue in the future.

In the Global Sourcing area, importers find reliable partners for volume business – from both industrial and craft production. For years, this section at Ambiente has been the biggest sourcing platform outside China. Visitors was find Global Sourcing Dining in Halls 11.1 and 10.3, Global Sourcing Living in Hall 10.2 and Giving/Living in Hall 10.1.

Messe Frankfurt
Frankfurt has been well known for its trade fairs for some 800 years. In the Middle Ages, merchants and businessmen met at the “Römer”, a medieval building in the heart of the city that served as a market place; from 1909 onwards, they met at the Festhalle. The first Frankfurt trade fair that was documented in writing goes back to the year 1150, and the first highly official Frankfurt Autumn Trade Fair was approved and sealed in a letter by the Emperor Frederick II on 11 July 1240. Some 90 years later, the Frankfurt Spring Fair also received its privilege from Emperor Louis IV. From that point onwards, trade fairs were held in Frankfurt twice a year, laying the foundation for Messe Frankfurt’s modern-day sector platforms.

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300 people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. Messe Frankfurt was continue to offer the largest platform for global sourcing outside China. Frankfurt is thus the center of the global order season, strengthening synergy effects and efficiency for all participants, and is thus the one, comprehensive inspiration, order and networking event for a globalized industry. This is where the newest trends are presented and the global metatrends are experienced and made visible.

One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

Right at the heart of Germany and Europe and with enviable transport connections, the Messe Frankfurt exhibition grounds are the ideal venue for trade fairs, conferences, AGMs or product launches. Every year, Frankfurt play host to around 250 events. Messe Frankfurt’s congress and event locations offer you the right venue for congresses and conferences and for concerts, shows and other events.

Trade fairs are a key factor for international business. Now that it is once again possible to meet people face-to-face without any restrictions, trade fairs can be used to full effect. Messe Frankfurt are delighted to be able to welcome participants from all over the world to the events. As an organiser of trade fairs, congresses and other events, Messe Frankfurt take extensive measures to allow the international business community to come together in a safe, secure environment.

As a reliable partner to individual sectors, Messe Frankfurt creates innovative network platforms. Thanks to its extensive global presence and longstanding digital expertise, Messe Frankfurt organised 310 events after the pandemic-related restart in April 2022. The diversity of these events helps to come up with new, clearly defined solutions for the various questions facing business and society today – from artificial intelligence, renewable energy and mobility concepts to new forms of learning, intelligent textiles, personalisation and Smart Cities.

Messe Frankfurt act as an interface between supply and demand and between trends and markets. Messe Frankfurt offers tailor-made trade fair formats worldwide with an international target audience. As a reliable marketing partner, Messe Frankfurt are synonymous with performance, quality and trust. Messe Frankfurt know which future trends are currently of great importance to the customers and have close ties with policymakers, with social institutions of every hue and, above all, with the sectors represented at trade fairs.

Both as everyday utensils and design objects, they are an important economic factor. They can also contribute pure emotion to the lives. Globalisation, digitisation and new distribution forms are changing the industry at a breakneck pace. With a brand family that includes Ambiente and Beautyworld, Messe Frankfurt has the internationally leading business platforms that help business take advantage of the opportunities of the future.

Digitisation, networking, safety and security are some of the most pressing issues of the time. Messe Frankfurt has 26 events in Europe, Asia and South America that address these themes and offer key solutions. They provide innovative interaction platforms for efficient building management, intelligent networking, security of supply, design and sustainable usage of scarce resources, namely energy and water. The two international flagship events ISH and Light + Building are of particular interest here.

Messe Frankfurt is one of the world’s leading organisers of events for the growth field of civil security, with eleven events in Asia, Germany, the Middle East, Russia, South America and East Africa. Messe Frankfurt have responded to the growing global market in this sector by offering an excellent means of gaining access to the world’s most dynamic regions with international brands such as Intersec and Secutech.

The increasing scarcity of fossil fuels, growing global energy demand, access to clean water, waste disposal and recycling are all amongst the major challenges facing the world in future. These challenges are also creating new opportunities in these markets worldwide. The world needs intelligent technologies and innovative companies. Eco Expo Asia is an example of the platforms Messe Frankfurt offer throughout the world to foster exchange in the growing market for environmental technology.

Sustainable and responsible food management for a growing global population presents challenges for which the industry has concrete solutions. Innovative ways of ensuring the safe, secure, efficient and economical production and packaging of food are the focal point of the four trade fairs for the food industry. The industry’s top themes are resource efficiency, production optimisation, food safety, digital solutions and food trends. With IFFA, an event that has been taking place since 1949, Messe Frankfurt is responsible for organising the international flagship event for the meat industry in Frankfurt am Main. The company’s other three events in this industry are located in China and Argentina.

With the ever-increasing importance of Industry 4.0, digitisation, safety, security, textile care and cleanrooms have become essential components. Messe Frankfurt events throw a spotlight on industry’s latest innovations in key fields, creating the ideal platform for discussions with business partners and customers. With Texcare International in Frankfurt, Texcare Asia in Shanghai and various conferences taking place under the Texcare Forum brand, Messe Frankfurt has established a presence in strategic markets for textile care, while the specialist Cleanzone fair focuses on hygiene and cleanroom technologies.

Automation and digitisation of production and processes: These are the challenges facing exhibitors and visitors at the trade fairs for the Electronics & Automation Technologies sector. With SPS (electric automation), SMTconnect (systems integration in microelectronics) and PCIM (power electronics, intelligent drive technologies and energy management), Mesago Messe Frankfurt is responsible for the most important forums for their industries internationally.

Intelligent process optimisation, complexity and agility: Messe Frankfurt provides focused B-to-B platforms for each of these fields in growth regions worldwide. These include trade fairs and congresses, such as Formnext for additive manufacturing and intelligent production processes as well as Wire & Cable Guangzhou for the wire and cable industries.

Messe Frankfurt created the “Texpertise Network” to bring together its expertise as global market leader for organising trade fairs and other events for the textile industry, including leading international trade fairs such as Heimtextil, Techtextil, Texprocess, Texworld and Intertextile. Messe Frankfurt showcase the trends and themes that are driving the textile and fashion industries at about 60 trade fairs worldwide with more than 23,000 exhibiting companies and over 600,000 trade visitors. Be it Berlin, Buenos Aires, Frankfurt, New Delhi, New York, Paris, Shanghai, Tokyo or Addis Ababa – Messe Frankfurt create momentum for the entire textile value chain.

The megatrends of digitalisation and decarbonisation are fundamentally changing mobility and logistics. Alternative drives, autonomous driving and connected vehicles are the hot-button topics in the sector. At the international trade fairs such as Automechanika, which has a global presence with 13 events, it is not only the key accounts from the automotive sector who engage in dialogue. Messe Frankfurt also offer industry, workshops and the trade the right meeting format to exchange new ideas and technological developments for the future of mobility. Not to mention events in the fiels of commercial vehicles, aircrafts, boats, bikes motorcycles and logistics.

Shows and other forms of live performances are taken to a new level of experience. This is made possible by technology and services relating to production, staging and digital networking. The international Prolight + Sound brand showcases the latest industry trends. This is where decision-makers, planners, creatives and visionaries get together with current and future professionals.