Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery Fair and Hong Kong International Licensing Show, held at the Hong Kong Convention and Exhibition Centre. last from January 12 to 15. As the first trade events of the New Year, showcasing extensive products from over a total of 3,000 exhibitors to unveil the latest market trends.
The shows ensures buyers always find the latest products in demand, with closely interosculate with the economic situation, the latest development and product trends in different industries. High-tech products give consumers a brand new experience. Traditional toys which make use of environmentally friendly materials and combine innovative design and technology can revitalise toy products.
To maximise business opportunities for exhibitors, the HKTDC has brought together more than 110 buying missions comprising over 8,700 buyers around the world for these events. These include a number of renowned importers and distributors, such as Toys“R”Us from the United States, Akachan Honpo from Japan, Ben Jerzy Drobot from Poland and JD.com from the Chinese mainland.
In response to the continuing trend of “frequent but smaller orders”, the Small-Order Zone returned to the Toys Fair, Baby Products Fair and Stationery Fair this year. The zone featured nearly 120 showcases displaying some 1,200 items available in quantities of between 5 and 1,000 pieces. Over the four-day fair period, 7,000 buyers visited the Small-Order Zone, generating 16,100 business enquiries.
A plethora of high-tech products are on display at each of the fairs. They include, at the Toys & Games Fair, a powered scooter that can reach speeds of up to 25 kilometres per hour, a model railway that can be controlled by a smartphone or tablet and an advanced system for aerial photography.
Among the smart baby products are a sleepmat that enables parents to monitor a sleeping baby via their smartphone, and a digital video baby monitor with an integrated touchless thermometer. At the International Stationery Fair, you find a wireless scanner mouse for easy scanning and editing of documents, and a handy mobile phone holder with built-in speaker, among other high-tech items.
Hong Kong Toys & Games Fair 2015
This year’s 41st edition of the Toys & Games Fair features 1,990 exhibitors from 40 countries and regions, making this the largest event of its kind in Asia. The show provide international buyers with a superb opportunity to plan ahead and source for the coming seasons. The fair welcome first-time participation of companies from Chile and Gibraltar.
New to the fair this year is a Sporting Goods and Playground Facilities zone comprising three sectors: scooters and bicycles; inflatable toys and playground facilities; and sports equipment. Other highlights include the Smart-Tech Toys zone, the Therapy Toys Display, Educational Toys & Games and Kidult World. Major brands are on display at the Brand Name Gallery including 4M, Beleduc, Boo, Educo, CMC, COG – EIN-O SCIENCE, EverEarth, Eastcolight, Geoworld, Gund, Hape, INTEX, Moulin Roty, Osprey, PlanToys, Vtech and Welly.
The fair launch a new zone, Sporting Goods and Playground Facilities, located in Convention Hall, to cater to the growing global focus on health and fitness. One of the featured products is Runchic Scooter, an electronic scooter with high speed up to 35km/h and a total distance reaching 25km.
The Smart-Tech Toys zone highlight the trend of innovative toys that combine traditional elements with smart technology to offer exciting play experience. One of the latest trends is aerial photography while the fair showcase DJI Inspire 1, an easy-to-use flying system featuring 4K camera to produce high-resolution photos and video.
Toys are not only dedicated for kids, but also the young at heart. Kidult World zone features a selection of sophisticated products created for grown-ups, including hobby goods, magic items, vehicles, mechanical toys and action figures. “Next Generation” re-invents the traditional railway game by controlling through smart phone or tablet. Players can control the railway train via the app installed on smart device.
Other themed zones include Educational Toys & Games, showcasing products that help kids to learn through the playing process. One of the highlighted products is Ball Vacuum Cleaner, featuring a simulated cyclone action with colourful balls and links to a removable dustbin which can be emptied easily by the child. It is a role-play toy for kids to learn housework by acting out what their parents do.
Hong Kong Baby Products Fair 2015
The 6th Hong Kong Baby Products Fair hosts 480 exhibitors from 28 countries and regions with first-time exhibitors coming from Croatia and Mexico. There is a diverse range of baby and nursery products on show, including electrical appliances, furniture, toys, toiletries, apparel and gift sets. The World of Strollers and Gear zone includes more than 130 exhibitors while the Feeding, Nursery and Maternity Products zone has been expanded this year to accommodate more quality products. The Baby Food and Healthcare Products zone remains a highlight of the fair following its debut last year.
The Baby Products Fair has attained a reputation as one of the most rewarding sourcing platforms in Asia. Launched in the last edition, the Baby Food and Healthcare Products zone return with quality exhibitors to showcase products that cater to the nutritional needs of infants and mums-to-be. Catalo feature its Children’s Health and Growth Food Supplement which assists better brain and eye development. It also improves children’s vision acuity, learning and thinking abilities.
Another highlighted zone, Strollers and Gear, showcase a comprehensive selection of strollers and car seats for babies including top-of-the-range models as well as mass market items. Made in Italy, ISTANTE is a multi-functional high-chair that is ideal for babies from new-born to 36 months. It can be adjusted to seven different heights, four backrest and three footrest positions.
Advanced technology helps to enhance the quality and efficiency of parents’ daily lives nowadays. The fair showcase relevant products including the SafeToSleep’s Sleepmat which can monitor the real-time breath rate of a sleeping baby. It can alert parents upon detection of any breathing problems via their smartphone application.
Hong Kong International Stationery Fair 2015
Over 220 exhibitors from 13 countries and regions are taking part in the 15th edition of the Hong Kong International Stationery Fair. Pavilions representing Chinese Taiwan, Korea and Thailand are all presenting their unique brands and high-quality products. The fair welcome first-time participation from Poland. There are five product zones including DIY Supplies, Gift Stationery, Kids & School, Pen & Paper and Smart Office.
The Stationery Fair comprises five main zones: the DIY Supplies zone, featuring such products as craft punches and stamps, die-cut cards and scrapbooking materials; the Pen & Paper zone with a variety of paper and printing products and writing instruments; the Gift Stationery zone, displaying items such as greeting cards, gift wrap paper, promotional stationery, and ribbons and bows; the Smart Office zone, including office supplies, computer peripherals, consumables and related accessories; and the Kids & School zone with art supplies, children’s stationery and school supplies.
Buyers be able to source innovative and hi-tech products at the fair, such as the 3D Desktop Printer which can make rapid prototypes with faster speed, higher accuracy and lower cost. It is suitable for use at home and office.
Another product is Zcan Wireless Scanner Mouse, allowing the user to scan printed texts and tables for easy editing via MS Word and Excel files.
The fair also feature products that help to enhance workplace efficiency. O-Life Bubble Modular Container from Taiwan is a great solution for offices. Made of plastic, the series is available in four designs and three colours of white, black and red. It can be hung on a wall/partition or used as a free-standing organiser to provide more storage space and help keep things orderly.
Hong Kong International Licensing Show 2015
The HKTDC Hong Kong International Licensing Show, feature over 310 exhibitors representing more than 800 brands and properties from 18 countries and regions, a new fair record. Special zones focus on various types of licensing including sports, lifestyle, fashion and art.
Pop art master Andy Warhol, Van Gogh Museum, The Palace Museum of Beijing, Zhejiang Provincial Museum as well as National Palace Museum and National Museum of History from Taiwan are among the art-related exhibitors. Football clubs such as Liverpool, Chelsea, Manchester United, Tottenham Hotspur, Arsenal and other internationally-acclaimed brands take part in the Sports & Lifestyle Zone.
New to the fair be Bruce Lee content, the popular mobile game Candy Crush, Lamborghini, Mark Lui Design, Monopoly, and the movie series Planet of the Apes. Nine group pavilions feature exhibitors from Australia, the Chinese mainland, Chinese Taiwan, Japan, Korea, Malaysia, Thailand, the United Kingdom and, Italy which mount its first-ever pavilion.
China’s Ministry of Culture lead more than 40 cultural and creative companies to join the fair. Together with regional participation from Guangzhou, Fuzhou and Hangzhou, the Chinese Pavilion be the largest to date. Exhibitors include licensors of popular mainland comics and animation Ali The Fox, Bonnie Bears as well as cultural heritage brand The Palace Museum.
The Hong Kong Creative Gallery showcase 40 local designers and illustrators and feature some 100 homegrown properties such as Bunny King, BB Moment and Mr Hargow. Related figurines be on display at the Gallery throughout fair period.
Activities
A series of forums and seminars provide an opportunity for industry experts to analyse topical issues in the industry. They include the seminar on “Stationery Design Trend 2015” and “Stationery – Traditional VS Digital?”
The Hong Kong Toys Industry Conference is a key industry event with influential speakers from Hong Kong, the United Kingdom and the United States taking part. The theme of this year’s conference is the Evolution of Toys Industry. Utku Tansel, Head of Toys and Games Research at Euromonitor International and Elliot Kaye, Chairman of the U.S. Consumer Product Safety Commission are among the conference speakers. Topics up for discussion include the challenges brought about by innovation, rising production costs, international safety standards and tapping the Chinese mainland market.
Hong Kong Toys and Baby Products Awards
The Joint Networking Reception brings together participants from both the Toys & Games Fair and the Baby Products Fair to explore new business opportunities. The reception includes a presentation ceremony for winners of this year’s Hong Kong Toys and Baby Products Award. Winning products are on display at Hall 3F&G Concourse during the fair period.
HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital channels.