World Boutique Brand Collections’ Show, Hong Kong Fashion Week 2011 Fall/Winter, China

Held at the same time as Fashion Week, World Boutique presents buyers and fashion insiders with a fascinating mix of brand collections and designer labels. Highlights of this year’s World Boutique include the Hong Kong Fashion Extravaganza, which was staged 17 January. The exclusive event welcomes four internationally celebrated fashion designers: Japan’s Keita Maruyama, Korea’s Doii Lee, the Chinese mainland’s Alex Wang and Hong Kong’s Barney Cheng.

The HKTDC Hong Kong Fashion Week for Fall/Winter 2011 and the HKTDC World Boutique, Hong Kong 2011 attracted nearly 2,000 exhibitors from 28 countries and regions. The fairs’ various fashion shows are the perfect showcase for the latest collections from established and up-and-coming designers, industry associations and other groups.

Hong Kong Fashion Week and The World Boutique, Hong Kong, the twin fairs are a grand occasion for the local fashion scene, the fairs continue to receive great support from fashion designers and brands from around the world, solidifying Hong Kong’s status as Asia’s trendsetting hub.

During the show, many designers and brands take the opportunity to present their own shows to international buyers and insiders. They include IKA BUTONI, featuring the latest collection of Hong Kong-based designer Ika, the Knitwear Innovation and Design Society, Modessa, a women’s wear company, and Moiselle, a popular Hong Kong women’s-wear label.

Fashion designers Greenie Chau, Barney Cheng, Ika, Sandy Johannsson, Hin Lee, Do Do Leung, Michelle Miao, Lucy Shih and Gary Tsang attended today’s press conference. Fashion brand Qinyi sent a representative.

Brand Collections’ Show
The Brand Collection Show part was inspirational and informative, allowing buyers to see designer collections to best effect.

Betty Smith
Since its founding in 1962, the Betty Smith brand was born by pursuing jeans for women. Utilizing the know-how to create beautiful silhouettes for men, the easy-to-wear and timeless design has been well received.

Gut’s Dynamite Cabarets
GUT’S DYNAMITE CABARETS is a Japanese fashion brand. The founders are CABARET AKI and JACKAL KUZU. The two designer started the sexy, rock, noble, and love menswear brand “GUT’S DYNAMITE CABARETS”. It is gaining strong support from musicians for its sexy and rock-like design.

In 2004, Ryo Ishikawa formed his own label, VANQUISH. The brand concept is “To embody a stylish masculine ideal. VANQUISH follows the latest trends and suggests its own playful style.” VANQUISH has created a broad range of collections from casual to semi-formal.

Tokyo eye
“TOKYO EYE” is a business for strengthening the transmission power of Japanese fashion and strengthening business in the center of fashion business in the world. “TOKYO EYE” is to select multiple edgy Japanese fashion brands that make you feel “now” and to disseminate this Japanese fashion culture to the world.

Modèle de prudence
MODÈLE de PRUDENCE was founded in 1995 by three Hong Kong designers. The brand is one of the key designer brands promoted each year by the HKTDC.

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Qin Yi
Qin Yi clothing designs and produces exquisite Chinese costumes for elites to attend various occasions. In the autumn of 2001, at the Shanghai APEC Leaders’ Informal Meeting, heads of state appeared in Tang suits, which attracted the attention of the whole world. Qin Yi clothing also gained fame as a result.

Chinese label Qinyi also shows its latest collection in Hong Kong Fashion Week.Best known for its traditional Chinese suits, Qinyi displayed an innovative collection of Chinese cheongsam (or Qipao). Qinyi’s collection fused traditional Chinese cheongsam and evening wear, inspired by the Forbidden City and old Shanghai.

The brand is also aiming to broaden its market and wants to encourage the younger generation to try China’s old fashion. A new line in the modern Shanghai series that’s especially made for the younger generation. It emphasizes body shape and movement, made sure it was wearable and suitable for physical exercise, the materials and techniques as well as the consumer’s modern lifestyle.

Egyptian brand fashion label Soucha is based in Cairo, Egypt, and headed by Tunisian designer Soucha Mihigue and his Egyptian co-designer Tito Mohamed. They showed their latest collection, called “Erotica,” combines oriental and european styles.

Under the theme “Erotica,” which combines oriental and european styles. The whole collection is hand-made, details shows it took a long time choosing the matching fabrics and matching colors and to come up the whole idea.

Hong Kong Fashion Week
Hong Kong Fashion Week, as Asia’s most important fashion event, to showcase an array of new season garments, fashion accessories, clothing accessories, fabrics and related professional services, creating an ideal trade platform with a rich vein of business opportunities.

The fair is crafted to reflect current market trends, unveils the latest shimming fashion trends. Hong Kong Fashion Week provide a ultimate one-stop sourcing platform for the industry. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vivacious markets of Mainland China and Asia, making it one of the must-attend global events in the fashion industry.

Hong Kong Fashion Week is the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends. Apart from stylish garments and vibrant brands, the fair presents a next-gen showcase of fashion-savvy technology.

To optimise buyers’ sourcing experiences, the fair is categorised into thematic zones to provide maximum showcase for different sectors of the industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.

Hong Kong Fashion Week offering strong connections for great business opportunities and deals. The show was attended by many fashion professionals and industry leaders, which is conducive to attracting strategic partners.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.

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