Todd Bracher, the essence of things, Brazilian House Museum

“Todd Bracher – The essence of things” is sponsored by the Etna home store, and pieces of furniture, kitchen utensils and lamps will be presented, as well as photographic panels and videos with images referring to the creative process and reflections of formal origin of its employees. projects. Both the curatorship and the assembly were conceived by the German Albrecht Bangert, internationally recognized by several exhibitions in the area of ​​design. Bangert’s exhibition project will feature large photographic reproductions on wallpapers that recall the atmosphere of Todd Bracher’s studio in New York. The exhibition, created by the Museum in partnership with BOOMSPDESIGN, will be presented for the first time in Latin America.

Developed in cooperation with Todd Bracher himself, the show seeks to confront the museum’s historic building with modern images and structures. “The idea of ​​the exhibition is to create a“ frame ”similar to a website map in the museum building. The visitor will be able to ‘browse’ through information and pieces of art and design ”explains Bangert.

Todd Bracher’s work is marked by extreme formal simplification with sophisticated technical solutions and can refer to creations made by good modern design. Its furniture and objects are produced by companies such as Zanotta, Fritz Hansen, Cappellini, Georg Jensen, Mater and Habitat, among others. His creations have already received awards such as the Design 21 Award, granted by Unesco in 2001; the ID Design Award, in 2001 and 2004; Best Debut Design Brand ‘, by Wallpaper in 2007 and recently Best New Designer by International Contemporary Furniture Fair.

Biography
Todd Bracher graduated in 1996 in industrial design at the Pratt Institute in New York and specialized in interior and furniture design at Danmarks Designskole in Copenhagen. While studying in Denmark, he participated in several exhibitions and won his first important awards: IDEE Design Award, Tokyo; ID Design Award, New York and the Promosedia Design Award, Udine, all in 2000. In 2001 he founded Todd Bracher Studio and, between 2001 and 2003, he was Senior Designer at Studio Giorgio Marianelli, in Milan. In Europe he worked as a “senior designer ”From Tom Dixon, designed for Jaguar and was recently hired as creative director at renowned Scandinavian company Georg Jensen.

This exhibition illustrates his concept, how a person thinks individually and interprets the world with art, with design, drawing, writing music, it is about interpretation. This is what is defined by art and design.

Highlights

Boom Tables (2009), by Serralunga

Installation Meltdown , by Tom Price

Tools kitchen set (2009), Todd Bracher design for EVA

Librilounge Lounger (2003), from Zero First Gallery

Banco Alodia (2010), by Cappellini

Table T-No1 (2007), by Fritz Hansen

Freud Sofa (2002), by Zanotta

Mater Dome Lamp (2007) by Mater

In addition to the North American work, visitors will also be able to check out the installation Meltdown , created by also designer Tom Price, one of the British icons of the current generation.

Brazilian House Museum
The Museu da Casa Brasileira ( MCB ), an institution of the Secretariat of Culture and Creative Economy of the State of São Paulo, is dedicated to the issues of the Brazilian home through architecture and design. Over more than four decades of existence, it has become a national and international reference in these areas for promoting programs such as the Design MCB Award , a competition created in 1986 with the objective of encouraging Brazilian production in the segment, and the Casas do Brasil project, rescue and preservation of memory about the diversity of Brazilian living.

First museum in Brazil dedicated to architecture and design, MCB (Brazilian House Museum) presents temporary exhibitions and holds a collection of Brazilian furniture from the 17th century to the present time. Among the museum´s main features are MCB Design Award, an annual competition held since 1986, and a documentation project mapping typical types of housing in Brazil named “Brazilian Houses”, a work in progress on its fifth edition with annual exhibitions and publications. MCB collection gathers furniture and objects representative of the Brazilian house, trespassing over three centuries of history. MCB´s calendar of cultural events includes free live music concerts on Sundays and free guided evening visits every fortnight. The museum also holds an agenda based in workshops, roundtables, books and magazines launches on a wide range of themes related to Architecture and Design such as City Planning, Sustainability, Conservation, Heritage Buildings and Creative Economy, which forms the core of its activities for Education and Research, enabling national and international exchanges.

The MCB’s program includes temporary exhibitions and an agenda based on debates, lectures and publications that contextualize the museum’s vocation for architecture and design, contributing to the formation of critical thinking on various topics such as urbanism, housing, creative economy, mobility urban and sustainability. The museum dedicates its space to two long-term exhibitions: Remnants of the Atlantic Forest & MCB Collection , with photographic and textual panels that correlate the various types of wood in the MCB collection to the various native species existing in the Atlantic Forest, in addition to presenting a section of the institution’s collection consisting of furniture and objects representative of the Brazilian house from the 17th century to the present day, and A Casa ea Cidade – Crespi Prado Collection , which addresses the residential use of the property that today houses the museum through the daily life and trajectory of its original residents: the couple Renata Crespi and Fábio Prado, protagonist of historical, cultural and urban transformations in the city of São Paulo.

In the digital version, the MCB makes available to the public a detailed survey of information related to the habits of private life since the 16th century in Brazil. The database of Casa Brasileira Equipment, Uses and Customs – Ernani Silva Bruno Archive contains 28,000 files containing travelers’ accounts, fictional literature, family inventories and wills that reveal the cultural habits of the Brazilian house. Under the coordination of historiographer Ernani Silva Bruno, first director of the MCB , the work known as the Ernani Archive is organized into 24 themes between food, construction, domestic customs, furniture and others, and is part of the museum’s archival collection.