In the Museum of Old Mexico Toy (MUJAM) it strengthens and supports youth artistic development that are in search of new opportunities, and spaces to develop socially.
Street Art is the collection of murals made by artists who have intervened in several of MUJAM’s walls, ceilings and stairs; Several muralists and visual artists have transformed their rooftop with spectacular pieces of street art, Mr. Lemonade, Hilda Palafox, Aletss Murdoc, Lelo, Trevore, Bache, Fher Val, are just some of the artists who, under the supervision of Isaac Medina, Street art coordinator at MUJAM, have achieved a unique space of expression.
Street Art is the subdivision belonging to the Museum of Old Mexico Toy, a cultural institution that exhibits a collection of more than 55 thousand toys, being only five percent of the entire archive that was acquired by Mr. Roberto Shimizu Kaneko, who since childhood dedicated Much of his childhood to collect many toys of different types, from strangers and peculiar, acquired in markets, bazaars and antique stores.
It is a sociocultural project with more than seven years of experience in the regeneration of public spaces through the production of thematic murals and in the impulse of young emerging artists in the Urban Art scene. The main objective of this project is to promote the artistic development of national and international talents, to be the main cultural platform in Mexico that allows young people to channel ideas, feelings and thoughts through art and away from existing social problems such as violence, alcoholism and drug addiction.
Museum of Old Mexican Toy
The Museo del Juguete Antiguo México (MUJAM) is a cultural association that primarily houses the most representative toys of Mexican culture, with specimens dating from the 19th century to the 1980s, although it also has pieces from other parts of the world. The collection was started by architect Roberto Shimizu and opened to the public in April 2008. The exhibition also teaches cultural and interdisciplinary workshops on arts and humanities. The aim of the museum is to rescue the cultural heritage through the preservation of toys that gave identity to the daily life of Mexican children. It is located in the Colonia Doctores de la Mexico City .
The collection originates from the “Dulcería Avenida” and stationery “La Primavera”, established such businesses for a little over 70 years in the Lost Child Avenue (currently central axis Lázaro Cárdenas), places where some toys were sold, in Christmas season and three wise men.
This collection is also a rescue of the popular culture of Mexico, since over a little more than 55 years of collecting, they have been able to rescue from tianguis, flea markets and antique dealers, most of this immense collection and many Unique pieces of great relevance in the lives of Mexicans.
In 2008, the Museum of Old Mexico Toy opens in an old apartment building, on Dr. Olvera # 15, half a block from the central axis Lázaro Cárdenas, with the aim of showing this collection to all Mexicans of any age, sex, religion, socio-economic and cultural level, so that the new generations have a historical-playful reference of artisanal and industrial games and toys, in the objects shown, as well as previous generations remember the happiest moment of life: childhood. And with this, to be able to contribute to the fact that in Mexico we find more ingenious, creative and committed people with their country.
The cultural and educational offer of the Museo del Juguete Antiguo México, is for public and private institutions from preschool to master’s level, offering free guided tours, with an approximate duration of an hour and a half linked to the official program of the Secretary of Public Education, in the areas of knowledge of technology, artistic operation, ethics and social environment, also linking with the training fields that are the exploration and understanding of the natural, social world, personal development and for living together.
The methodology used in the courses, is based on the new theories of education, especially in the theory of constructivism, so the routes have the objective of encouraging the observation, description and active participation of students.