Review of Who’s Next fashion trade show, Paris, France

Presenting the new collections of Ready-to-Wear, Accessories, Beauty and Lifestyle brands to fashion industry professionals, Who’s Next fashion trade show is mainly aimed at buyers from all over the world. Agents, journalists, buying offices, stylists, schools and trend forecasters all meet at this leading industry event, to discover the new trends of the sector.

Hosted twice per year, In January and September, WHO’S NEXT showcases Ready-to-wear, Accessories, Beauty and Lifestyle brands alongside IMPACT, a selection of sustainable brands, as well as TRAFFIC, an event dedicated to solutions and innovation for brands and distributors.

Who’s Next has become the leading international fashion trade show for womenswear in Europe. More than just a trade show, Who’s Next is an unmissable source of inspiration for market trends, with its offer of ready-to-wear, accessories, beauty and lifestyle, as well as a complete programme of conferences and workshops. Who’s Next is an unmissable source of inspiration for market trends, with its offer of ready-to-wear, accessories, beauty and lifestyle, as well as a complete program of conferences and workshops.

25 years after its creation, Who’s Next has become the leading international fashion trade show for womenswear in Europe. Twice a year, over 4 days, the event welcomes around 50,000 visitors through its doors at the Porte de Versailles Exhibition Centre in Paris, with 1,500 French and international brands to see. Buyers, brands, journalists, and trendsetters from more than 100 countries together create trends for each season.

This exhibition is held at the same time as Paris Fashion Week. Who’s Next fashion trade show has a very harmonious connection between fashion and design. The sub event, PREMIERE CLASSE showcases fashion accessories and an exclusive selection of ready-to-wear, beauty and lifestyle brands in the heart of the Jardin des Tuileries during Paris Fashion Week.

WSN has been organising professional fashion trade shows in Paris for the last 30 years. Our events are predominantly aimed at brands and distributors in the industry. with 50,000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.

Who’s Next trade show unites French and international ready-to- wear collections across 5 different areas: Fame, Private, Trendy, Urban, Studio. The exhibition keeps pace with the times, constantly enriches and expands the exhibition categories, and more and more fashion commodity brands like ready-to-wear, accessories, beauty, lifestyle and jewellery market.

The trade fair presents coming collections each season, and gives visitors the opportunity to find clothing and accessory brands. It offers from independent and new designers to well-known brands. Fashion parades and contests are also carried out.

There always new solutions and innovations for retailers and fashion brands. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. From September 2020, Who’s Next also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers. From September 2021, Who’s Next host Bijorhca, the event dedicated to the jewellery market.

Impact sector
Impact is an initiative dedicated to fashion, sustainable design, and every positive action within the fashion industry which contributes towards the ecological transition of the sector. Impact presents brands, manufacturers, solutions, collectives, associations, exhibitions and talks. All these committed players are brought together to promote new ways of producing and consuming fashion.

Uniting all the positive players and initiatives of the industry, IMPACT is the gathering which shines a light on solutions, calling the community to act today for the united, ecological transition. True source of inspiration, information and solutions, IMPACT welcomes buyers, brands, media professionals and management teams of French and international companies, who are keen to transform, and educate themselves about the evolution of the fashion sector.

Traffic sector
Traffic was launched in 2015 by the Fédération Française du Prêt à Porter Féminin. The Traffic event is dedicated to solutions and innovations for fashion retailers and brands. From September 2020, Traffic was joining Who’s Next at Porte de Versailles. Talks, workshops, experts, masterclasses and innovations – the Traffic area offers a hybrid experience: mixing experiences and talks.

A true source of inspiration as well as solutions, Traffic provides industry professionals with a vision of innovation; retail managers, department of innovation managers / IT / Digital / Merchandising, department stores, and anyone with a goal to grow their business. Some 60 exhibitors present their business development services for brands and retailers. There also be a program of workshops, talks and masterclasses with nearly 80 renowned speakers over the 4 days.

Bijorhca sector
In parallel to Who’s Next, Bijorhca allows brands and manufacturers in the jewellery sector to meet the entire fashion ecosystem. In October 1930, BOCI created the first “Jewellery Week” (future Bijorhca), from 6 to 11 October, in Paris, in the salons of the Hôtel Moderne, with 41 exhibitors. Created and developed in Paris, it is the biannual meeting place for a profession: jewellery. Bijorhca is the only exhibition dedicated to jewellery, watches and technical industries.

Sportair sector
Since 2002, Sportair has been developing cost-effective and efficient work tools and meeting places for sports professionals, including Mountaining, Sport, Urban, Technical, Fashion, Outdoor, Sliding…

Premiere Classe
Twice a year, in March and October, during Women’s Fashion Week in Paris. Premiere Classe is the unmissable fashion accessory event during Paris Fashion Week. For 30 years, the event has been unveiling the accessory trends of the coming season and the young designers who make tomorrow’s fashion. The event presents nearly 450 brands and designers specially chosen for their creativity, originality and style.

Recognized for its high-end selection, the event presents designers of jewelry, shoes, leather goods, textile accessories and other accessories specially chosen for their creativity, originality and style. A ready-to-wear selection completes the Premiere Classe premium offer.

Presenting the new collections of Accessories and Ready-to-Wear designers to fashion professionals during Paris Fashion Week, Premiere Classe is mainly aimed at buyers from all over the world. Agents, journalists, buying offices, stylists, schools, trend offices, all meet at this great gathering to discover the creative trends of the market.