Review of International furniture and interiors fair of cologne 2016

2016 edition of imm cologne “Das Haus” by Sebastian Herkner, which holds the idea and creative design concept can stand on their own, decided on the shape and character of his house, designed as a symbol of openness which is intended to appeal to all of the visitor’s senses by means of colours, materials and furnishings, shows that design has more to say than can be expressed merely in terms of aesthetics, function, engineering, material and sustainability.

Aesthetically and symbolically, “Das Haus” at imm cologne 2016 represents core values of our lifestyle. Openness and freedom of movement – these are values we have grown accustomed to associating with our European “house”. The concern that these values seem to suddenly be in jeopardy gives Sebastian Herkner’s house a greater meaning than can have been known to the designer when first drafting his “Haus”. The way we live, the way we dwell, the people with whom we share our house and how we furnish it – all of a sudden, this all seems to represent much more of a fundamental stance than before.

Furniture worlds transform into living worlds: LivingInteriors comprehensively brings the latest innovations and concepts from the areas of bathroom and room design to life. In 2016, everything will revolve around the “Trend Avenue”. Along this centrally located street of pure innovation, visitors will experience the trends and concepts of tomorrow at numerous stands as well as at exciting special shows – not least at the Forum with its inspiring event programme.

The perfect combination: as it does every two years, the interplay of LivingInteriors and imm cologne provides for even more appeal, entirely new target groups and all sorts of added value for you as an exhibitor. The result is a unique 360-degree exhibition offering a perfect, and above all, comprehensive overview of furnishing.

Imm cologne is the world’s leading platform for new ideas, for innovations and trends and for young, creative, new design. This is where business momentum for the entire industry is generated and trending topics for the coming months take shape.

Innovation and trends will be presented not just at the exhibitors’ stands but also showcased at a series of exciting and inspiring events. One of the most spectacular is sure to be “Das Haus – Interiors on Stage”, in which life in the house of the future is imagined, designed and realised by a renowned international designer.

Imm provides comprehensive, concise and clearly structured overview of the international world of interior design. From living rooms to bathrooms, from entry-level to high-end. With these changes, exhibitors will be able to generate high-quality contacts among their target groups and inform visitors efficiently.

Cologne is also an opportunity to present new tools dedicated to retail entrepreneurs, including the new retail gallery concept, an innovative in-store communicationand the 3D configurator. The new retail concept is one of the cornerstones of the Partnership Program Editions and focuses on the modularity of the exhibition, which allows you to adapt the format to the real needs of space and business.

The emerging trends and conceptual developments showcased here have a palpable influence on the design market across the world. imm cologne is increasingly establishing itself as an international platform for both business and cutting-edge design – a rare and highly attractive combination that is set to be highly influential in the long run.

Exhibitors will be offered the opportunity for product and market tests on the final consumer. The imm cologne is considered as an indispensable communication forum, an important impetus driver and creative center of ideas. Anyone who exhibits here reaches the decision-makers of the global furniture scene.

One characteristic has remained a central element in all versions of the “Haus”: communication. For the designers, the home was the ideal place to meet, work together and exchange ideas not only with family, but also with friends and the people in one’s surroundings. As the antithesis of the “conventional” reality of living, the still frequent density and congestion of which do not exactly encourage people to move about freely and interact with their environment. The fact that there is a desire for open living arrangements in our society has become clear over the last few years in many areas – from open kitchens to outdoor living, to bathrooms which have been converted into private spas, and the ideal of the loft apartment, Herkner’s design encourages freer forms of living and, indeed, thinking.

For imm cologne 2016, Sebastian Herkner designed a round and in part transparent house. The movable curtains used instead of wall elements allow new perspectives again and again — and thus a totally new and, in its consistency, unique concept. In Sebastian Herkner’s design, “Das Haus” becomes a statement with symbolic significance, a stand against societal isolation.

Cosiness remained very popular at imm cologne 2016. Everywhere in the halls, sofas and armchairs could be seen, where one just wanted to immediately snuggle up. And so could stands which had been decorated with loving attention to detail and which invited you to stay and linger awhile. This trend was also evident in an increased presence of mid-century-style retro chic with its velvety and decorative fabrics and – often modern – use of solid wood.

On the other hand, however, the urbanisation trend also spread. Furniture is becoming smaller, lighter, in fact almost floating. It is easy to transport and cuts a fine figure in every living environment, regardless of where the owner is drawn to.

The fact that flexibility and individuality are also in demand in the urbanisation trend was demonstrated very clearly by the exhibitors at Europe’s largest interior design fair. A free choice of colour is as standard as are multifunctionality and made-to-measure products. However, even reducing furniture to the bare essentials doesn’t mean that compromises in cosiness can be made. This desire for cosiness is addressed by small, harmoniously appointed accessories and the storage options provided for them.

Exhibition Hall
Koelnmesse – Global Competence in Furniture, Interiors and Design: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry.

Over the last few years, Koelnmesse has specifically added international fairs in the most important fastexpanding markets to its portfolio. These include idd Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round.