The 6th edition of the expo, takes place from March 22 to April 18 2010. Entertainment Expo is the region’s leading entertainment industry event. A multimedia extravaganza, it brings together nine events covering film, television, digital entertainment and music. This year marks Entertainment Expo’s sixth edition.

Hong Kong’s entertainment industry is diversified and of huge potential, Entertainment Expo’s three founding events are the Hong Kong International Film and Television Market (FILMART), the Hong Kong International Film Festival and the Hong Kong Film Awards Presentation Ceremony. The Expo also features six core events: the Asian Film Awards; the Hong Kong – Asia Film Financing Forum; the Hong Kong Music Fair; the IFPI Hong Kong Top Sales Music Award; the Digital Entertainment Leadership Forum; and the Hong Kong Independent Short Film and Video Awards.

Prospects for the film and entertainment industry are bright, Hong Kong is a major Asian content production, distribution, trading and film-financing centre. Hong Kong’s strengths include a strong Asian distribution network, creative talent, world-class industry events, state-of-the-art technology, high production values and protection of intellectual property.

Hong Kong is the hub for buying and selling mainland film and TV dramas, a centre from which to explore co-production opportunities with the mainland. Chinese mainland, Chinese Taiwan, South Korea and Japan are markets with the highest potential for purchasing Hong Kong content, including film, TV and digital entertainment. Co-productions will continue to be a hot trend in the entertainment industry.

Hong Kong International Film and TV Market (FILMART)
Hong Kong International Film & TV Market (FILMART) is Asia’s leading content marketplace for films, television programmes, and digital content for entertainment. Internationally renowned producers, distributors, investors and professionals use FILMART to launch promotions, network with key industry players and negotiate deals. Entertainment Expo features nine multimedia events, Along with film, the expo covers television, digital entertainment and music.

FILMART is Asia’s premier film industry event and one of the world’s top three film markets in terms of exhibitor numbers. The Entertainment Expo umbrella includes events covering film, TV, digital entertainment and music. Multiple Hong Kong film companies join FILMART to promote their latest entertainment productions to global buyers.

FILMART is now recognised as one of the world’s foremost film and TV marketplaces, promoting cross-media and cross-sector collaborations and facilitating film financing, distribution, production and post-production. Many overseas exhibitors have set up pavilions at FILMART to promote their local entertainment productions, taking part in FILMART to tap global opportunities.

FILMART has long been an important platform for the local entertainment industry to release new productions and announce new development strategies. The Chinese mainland’s entertainment industry is developing fast and garnering more international attention. The enormous size and potential of the Chinese mainland’s film market is captured at FILMART, with mainland exhibitors comprising the largest country of origin participation at the fair. A number of mainland provinces and cities have set up regional pavilions.

Promoting digital entertainment is a major feature of FILMART. In addition to the exhibition, other attractions of FILMART include networking activities, seminars, and screenings. Promoting digital entertainment is a major feature of FILMART. Sponsored by CreateHK, the Hong Kong Animation & Digital Entertainment pavilion has gathered more than 30 local digital entertainment companies to showcase their latest services, including 2D/3D animation, digital special effects, mobile apps, smartphone games and multimedia designs.

More than 500 exhibitors from over 20 countries and regions will take part in this year’s FILMART, 22-25 March. FILMART feature more than 250 film screenings and 60 seminars and networking sessions.

New this year is the launch of the Asian Side of the Doc (ASD), sponsored by the European Union (Media International). ASD follows the model of the French TV documentary marketplace, Sunny Side of the DOC, which celebrated its 20th anniversary last year. The inaugural ASD is expected to attract more than 150 senior executives in the TV, film and new media fields from Europe, North America and Asia to its three-day programme, which includes workshops, screenings, pitching sessions and networking events.

This year’s FILMART includes more than 260 film screenings and 60 seminars and networking sessions. Two conferences have also been organised: Europe/Asia: A New Era for TV and Film Cooperation; and The New Wave of Computer-Generated Animation Films: Can Independents Compete?

In addition, the Association of Motion Picture Post Production Professionals has organised a series of seminars and workshops on 3D film. The Association’s pavilion at FILMART features 13 companies.

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TV World this year has attracted 157 exhibitors from 20 countries and regions. More than 30 TV World Screenings was shown. Other TV World highlights include a CEPA Roundtable Meeting and the TV World International Forum, which focuses on three of the world’s most dynamic TV markets: the Chinese mainland, Japan and Korea.

Nearly 90 companies, more than half from overseas, are exhibiting at Animation and Digital Entertainment World. Animation and Digital Entertainment Day, 24 March, includes the New Generation Digital Entertainment Summit and a variety of other industry events and workshops.

Highlights this year also include two conferences: Europe/Asia: A New Era for TV and Film Cooperation; and Computer-Generated Animation in a World after Avatar. The Association of Motion Picture Post Production Professionals is organising a series of programmes, seminars and workshops on 3D film. And the DE Pavilion returns to showcase Hong Kong’s strengths in games and animation.

Hong Kong International Film Festival (HKIFF)
The HKIFF, organised by the Hong Kong International Film Festival Society (HKIFFS), last from 21 March-6 April, screen more than 200 movies from 50 countries at 11 venues throughout Hong Kong. Last year’s film festival attracted more than 580,000 people from all over the world.

Hong KongFilm Awards Presentation Ceremony (HKFA)
Inaugurated in 1982, the HKFA this year celebrates its 29th edition, and honour 19 award categories on 18 April. The HKFA promotes Hong Kong film, recognises outstanding achievement and encourages industry excellence. The Hong Kong Film Awards, voted on by hundreds of industry professionals, is one of Asia’s leading cinema celebrations.

Hong Kong – Asia Film Financing Forum (HAF)
This year’s HAF, 22-24 March, features 25 film projects from 17 countries and regions. Organised by the HKIFFS, HAF is one of the most important film-financing platforms in Asia. Hong Kong projects at this year’s HAF include: Director Kowk Tse-kin’s The Enchanter; director Kit Hung’s Mama Eva; director Chui Tien-you’s Private Party of the Dead; and director Koan Hui’s Written in Red.

Asian Film Awards (AFA)
Organised by the HKIFFS, the Asian Film Awards, 22 March, honours outstanding achievement in Asian cinema. The 13-member jury this year includes Tony Leung, serving as jury president, along with 12 film industry professionals from around the world. Prominent guests, stars and filmmakers who have attended the AFA in the past include: Luc Besson, Arthur Cohn, Hou Hsiao-Hsien, William Hurt, Jeon Do-yeon, Kwai Lun-Mei, Andy Lau, Jet Li, Barrie Osborne, Rain, Shu Qi, Oliver Stone, Harvey Weinstein, John Woo, Michelle Yeoh and many others.

Hong Kong Independent Short Film and Video Awards (ifva)
Tales of the Golden Age, written and co-directed by Cristian Mungiu and four other emerging directors from Romania, opens this 15th edition of ifva, 12-21 March, organised by the Hong Kong Arts Centre. Other highlights include outstanding animation from Korea, Japan and Latvia, with the Latvian animation geared towards children. Notable short films from the French New Wave and Polish shorts from the 1970s will also be featured, as screenings of works from the master class led by Mary Stephen, Eric Rohmer’s longtime editor.

Hong Kong Music Fair (HKMF)
This year’s HKMF, 20-22 March, feature ambassador Leo Ku. The first two days of the international music event, organised by the IFPI (Hong Kong Group) Ltd and the HKTDC, are open to the public.

IFPI Hong Kong Top Sales Music Award (IFPI)
Organised by IFPI (Hong Kong Group) Ltd, the awards ceremony honours the highest record sales annually to promote legitimate music in Hong Kong. This year’s event takes place 7 April, and targets Chinese communities worldwide via TV, radio and the Internet.

Digital Entertainment Leadership Forum (DELF)
Five-time Oscar winner Richard Taylor, who contributed visual effects, costumes, props and weapons to James Cameron’s Avatar, highlight this year’s DELF, 23 March, organised by the Hong Kong Cyberport Management Co Ltd. Mr Taylor, CEO of Weta Workshop Ltd and co-owner of the Weta companies, share his thoughts on the future of digital media and entertainment. Glenn Entis, co-founder and General Partner of VanEdge Capital also speak. Mr Entis is acomputer graphics and digital media pioneer and has worked with Steven Spielberg and Jeffrey Katzenberg. Laurin Herr, founder and President of Pacific Interface, Inc, and co-founder of CineGrid, is the forum’s third keynote speaker.

Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.

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