Review of Hong Kong Baby Products Fair in early years, China

Hong Kong Baby Products Fair present the latest products with innovation, safety and high quality. The fair is expecting to welcome global exhibitors to showcase a comprehensive range of products for babies and toddlers, providing an ideal one-stop sourcing platform for buyers.

Hong Kong Baby Products Fair has attained a reputation as one of the most rewarding sourcing platforms in Asia. Grown over the years into a comprehensive sourcing platform for the industry that is well-received by buyers looking for new products, trend directions and fresh commercial openings.

Various themed zones be set up to address divergent buying needs. The “Brand Name Gallery” is an unmissable highlight, featuring trusted brands including. These brands are acclaimed for the excellence of their design, materials and performance.

World of Strollers and Gear in Convention Hall, showcase a comprehensive selection of strollers and car seats for babies including top-of-the-range models as well as mass market items.

The Baby Food and Healthcare Products zone responds to the growing trend among parents who are increasingly concerned about the health and nutritional needs of their babies, showcase products that cater to the nutritional needs of infants and mums-to-be.

To cater for the needs of mothers-to-be, the Maternity Products zone presenting a variety of pre and post-pregnancy essentials for mothers, ranging from hospital bags to breast pumps and more.

Other featured zones include the Baby Tech zone for buyers to source high-tech products, the Baby Bedding Items and Furniture zone, as well as the Feeding, Nursery and Healthcare Products zone etc.

Hong Kong Toys and Baby Products Award, a competition which highlights innovation, creativity, environmental friendliness and product safety. During the exhibition, the winners of “Hong Kong Toys and Baby Products Award” been announced, in recognition of their unique design, creativity and high-quality. Winning products were introduced onsite to the visiting buyers

Held concurrently with the Hong Kong Baby Products Fair be the HKTDC Hong Kong Toys & Games Fair, Hong Kong International Stationery Fair and HKTDC Hong Kong International Licensing Show. The four fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors. As industry transactions become more frequently, the Small-Order Zone was set up at the Toy Fair, as well as the Baby Products and Stationery fairs.

During the fair period, a series of seminar, buyer forum, product launch and networking events be staged to create a platform for industry players to establish business connections and share market knowledge.

Hong Kong Baby Products Fair 2014
The fifth Hong Kong Baby Products Fair feature about 460 exhibitors – a new fair record – from 29 countries and regions. They include first-time participants from New Zealand, the Philippines and Sweden. Highlights include the new Baby Food and Healthcare Products zone, along with Brand Name Gallery and World of Strollers and Gear.

The Baby Food and Healthcare Products zone is new this year, joining the popular Brand Name Gallery and its nearly 40 exhibitors. Other featured zones include Baby Fashion Avenue, Baby Toys and Activity, Feeding, Nursery & Maternity Products, and Strollers and Gear.

“Baby Food and Healthcare Products”, the new zone in 2014, responds to the growing trend among parents who are increasingly aware of health and nutritional needs of their babies. The global baby food and formula industry keeps growing and is expected to reach USD 70 billion by 2016. The sector has great potential for buyers.

There is increasing concern for product safety, with buyers sourcing items which meet international quality and safety standards. “Brand Name Gallery”, the highlight of the fair, house exhibitors with well-crafted and beautifully designed branded products. Renowned brands include gb, Biba Toys and Piyo Piyo.

The other zone, “World of Strollers and Gear”, located at Expo Drive Hall, showcase a great selection of strollers and car seats for babies including top-of-the-range models as well as mass market items.

With its broad range of products on offer, the fair has created a thriving marketplace in which buyers can see a great diversity of products. The remaining zones include garments and accessories, furniture, toiletries, toys maternity and nursery products, etc.

Hong Kong Toys and Baby Products Award is a competition which highlights innovative, creative, eco-friendly toys and baby products. A number of seminars on market trends, market development and safety directives be held to keep participants updated on the latest industry news, while enhancing the fair’s role as a platform for the exchange of market intelligence.

Following its success in previous fairs, the Hong Kong Toys & Baby Products Award return. The competition is to highlight toys and baby products of superb quality and design and to promote the products of the fair. Last year’s winners for baby products received good buyers’ attention. The winning products be displayed during the fair period.

Hong Kong Baby Products Fair 2013
The fourth Hong Kong Baby Products Fair feature about 410 exhibitors from 27 countries and regions. Exhibitors from Belgium, Bulgaria, Cambodia, Macau and Switzerland participate for the first time. Brand Name Gallery is back with 36 exhibitors, 10 more than the fair’s previous edition. The World of Strollers and Gear, a new addition, expects more than 110 exhibitors, and Baby Fashion Avenue welcome more than 30 exhibitors. A seminar on the retail outlook for baby-care products on the mainland and in Europe take place 7 January.

With the baby product industry expanding rapidly, the surge in demand for good quality baby items continues. A major industry trend sees more and more manufacturers trying to lengthen the life span of their products.

In the new Baby Fashion Avenue of the Hong Kong Baby Products Fair, Mayoral Moda Infantil SA (Spain) offers a diverse range of products, clothing and accessories, for children between the ages of 0-16 years old. Bearing in mind that each age range has its own characteristics and requirements, Mayoral has created different brands, divided by segments of age.

Childhome, Belgian Finest Design, introduces the new Childwood EVOLU high chair for children from six months (when they sit unaided) all the way to the age of six years. The three-position Evolu high chair allows the baby to join the family at the dining table but also at the high modern kitchen bar.

Friendley Limited, a Kong Kong company, represents a Spanish brand BE COT which clearly breaks away from its more traditional counterparts. With an inventive use of both straight and curved lines, the cot is designed to project an ethereal feeling. The cot structure is transformed by turning it upside down to become the BE DESK, forming a personal work space for children.

Ofrat Baby Toys Manufacturers Ltd.’s (Israel) unique 3-in-1 new Royal tricycle is a multi-feature tricycle which provides a safe way of travelling from baby’s tenth month; it grows with the child from that age up to three years, with its specially designed seat belt.

Hong Kong Baby Products Fair 2012
Given the surging demand for innovative, high quality products from today’s consumers, Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery Fair offer the answers. The fairs, which run concurrently 9-12 January 2012, showcase a wide range of products that reflect prevailing trends, notably eco-elements, DIY traits and cutting-edge design.

Exhibitors to the Baby Products Fair are up more than six per cent over last year. The event welcomes first-time participants from Colombia, Poland and South Africa. The fair also presents the Hong Kong Toys and Baby Products Awards 2012, which awards prizes for the best baby toys, baby wear and accessories, strollers, and other baby-care products, as well as educational toys and electronic and remote-control toys. A targeted session on the latest consumer trends, safety directives and design requirements for baby products take place today.

In pace with the global trend of eco-awareness, it is common to find products made by eco-materials and ecologically-sound production processes at the fairs.

Hape International (HK) limited launches bamboo-made toy vehicles, which are eco-friendly and safe for children’s play. The toys won international recognition, including ‘Best Toys for Kids Award in 2011’ presented by the American Specialty Toy Retailing Association.

Green Energy Paradise by Amazing Toys Limited guides players to explore different types of renewable energy such as solar and wind. Kids are able to build their own apparatus and run windmill and LED lamp with stored solar, wind or generator energy.

Organic materials are also used to produce baby bedding items. For example, Smits Hong Kong Limited presents the ‘Little Naturals’ collection for babies. It is made of 100% organically grown cotton without using any chemical pesticides or artificial sterilisers. Products such as these are beneficial to both the environment and baby’s health.

Some products are designed to make life easier for new parents. One of them is Kidsme Food Feeder from Alpha Plus International Development Limited. The feeder comes with a nipple, parents can simply put blended food into the feeder for babies to eat by themselves.

Babies can also enjoy bathing in OKBABY’s Onda Luxy Bubbles, a bath with LED lights and nozzles producing air bubbles for massage.

Exhibitors of the fair bring along with them lots of creative interesting products. One of them is a food feeder invented for babies to feed themselves and to enjoy variety of food by simply cutting food into small pieces and put it in the feeder. Another one is a smart baby sleeping mat which is able to monitor baby’s breath count during sleep using non-invasive fibre optics technology.

Hong Kong Baby Products Fair 2011
The 2nd edition Hong Kong Baby Products Fair held from 10 to 13 January 2011 at the Hong Kong Convention and Exhibition Centre. The baby product market is booming and the debut fair rode on this growth to make a significant impact. In 2011, the fair is expected to attract over 300 exhibitors from nearly 20 countries and regions.

The second HKTDC Hong Kong Baby Products Fair welcomes more than 340 exhibitors from 20 countries and regions, including first-time participants from Canada, Indonesia, Japan, Malaysia, Spain, the United States and Vietnam. Goodbaby Hong Kong Ltd, a mainland brand listed last November in Hong Kong, is the largest exhibitor in terms of booth size. Highlights include a Brand Name Gallery and the Nursery Electrical Appliances Zone, which showcase a variety of baby-related collections from more than 30 manufacturers, including 21 baby-product brands.

For 2011, the fair introduces two additional zones, Brand Name Gallery and Nursery Electrical Appliances zone. Brand Name Gallery, featuring 21 baby products brands from 9 countries and regions, is an ideal environment for brand-building as this highlighted section enjoys a prime location and features top quality baby branded products in a distinctive setting. Demand for nursery electrical appliances is also on the rise and to cater to this ever-growing demand, a Nursery Electrical Appliances zone makes its first appearance at the fair.

Also new is the Hong Kong Baby Products Award 2011 featuring five categories, namely baby toys, baby wear & accessories, baby strollers & gear, baby care products and baby furniture & home accessories. Open to Baby Products Fair exhibitors and judged by industry experts on originality, creativity, design quality, functionality and marketability, it aims to bring selected baby products of superb quality and design into the spotlight. All submitted pieces compete for the Best of the Fair award for each category as well as two special awards. The Eco Design Award is to honour one entry that incorporates the most eco-friendly elements in product design. The Best Hong Kong Design Award is to select the most impressive and unique design amongst all Hong Kong contestants. All winning pieces be highlighted and showcased at the fairground.

Two seminars on topics of retail strategies and safety requirements of baby products are to the interest of industry players. Safety is a main concern for manufacturers, distributors and buyers of baby products, and it is thus important to keep abreast of latest development. Good retail operation and marketing make a baby product brand successful and it is a lot to gain from expert’s advice.

The fair’s Hong Kong Baby Products Awards 2011 features five categories for toys, baby wear and accessories, strollers and gear, baby-care products and baby furniture and home accessories. An Eco Design Award and Best Hong Kong Design Award are also being presented. Winning products are: a double-deck baby stroller, organic insect repellent, a hooded organic cotton jacket, an English learning system, a baby pampering mattress, a digital video baby monitor, and a baby monitor with night light.

Hong Kong Baby Products Fair 2010
A spin-off from the toy fair, the HKTDC Hong Kong Baby Products Fair responds to growing worldwide demand for quality baby wear, baby-care products and accessories. The new event presents more than 300 exhibitors from 16 countries and regions.

The Baby Products Fair brings together major brand names such as Deryan BV from the Netherlands, Goodbaby from the Chinese mainland, Hauck GmbH & Co KG from Germany, Royal King Infant Products Co Ltd from Thailand and Team-Tex from France. Eight product zones cover Baby Wear and Footwear, Baby Toys & Activities, Bedding and Furniture, Feeding and Nursery, Gift Sets, Maternity, Skincare and Bath Products, and Strollers and Gear.

Seminar topics at the baby fair range from safety requirements to environmental concerns and strategies for reaching the mainland retail market. Winners of the Blessings of Life contest, Hong Kong’s first babywear design competition, are also on display at the Hall 3E concourse.

HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital channels.

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