Review of HOFEX, Hong Kong International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies & Services, China

Hong Kong International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies & Services (HOFEX), is Asia’s Leading Food & Hospitality Tradeshow, has been taking the industry on numerous extraordinary journeys of culinary delicacies from all over the world, bringing the most comprehensive selection of Food & Drinks, Hospitality Equipment & Supplies products to Asia.

HOFEX is a biennial International Exhibition remarking 34 years of excellence since 1987, is focusing on Food & Drinks, Organic Products, Hospitality Equipment & Supplies products and sectors such as Food & Drinks/Meat/Bakery & Confectionery/Coffee & Tea/Foodservice Equipment/Catering Supplies/Hospitality Technology/Hospitality Design & Supplies/Wines & Spirits.

HOFEX is famous for its wide variety of Food and Beverage products. Variety of Local and exotic food can be found from the international pavilions such as Mainland China, Hongkong, Taiwan, U.S.A., U.K., Japan, Australia, Austria, Belgium, Greece, Italy, Korea, Mexico, Spain, Latvia, Nordics, Belarus, Georgia and more.

In addition to providing a sourcing platform for industry professionals, HOFEX also served as a breeding ground for new ideas and trends, offering an array of world-class competitions, educational conferences and interactive workshops led by highly sought-after industry professionals and associations.

Facing the industry depression brought by the covid-19 epidemic, as the most supportive industry partner, HOFEX will serve up new products, trends and innovations to reconnect businesses and restart the challenging market.

HOFEX will continue to solidify its position as the exemplary F&B and Hospitality tradeshow in the Asia-Pacific Region by providing premium products, quality leads and extensive network to industry professionals. With its co-location with RACE – Asia’s retail innovation hub and the return of a larger ProWine Asia, HOFEX is believed to climb up another level to fulfil the dreams of more F&B and Hospitality players.

Highlights
The show has established itself as the ultimate industry show will as always have a comprehensive selection of food & drinks, hospitality equipment and supplies. The exhibitors’ profile represents international catering products, ranging from manufacturing, production to packaging. All new kitchen equipment was exposed in the equipment hall, showcase how to achieve an effective and functioning catering business, while leaving good impression for customer.

Exhibition area “MEAT”, is timely launched dedicating to the surging demand for prime meats around Hong Kong, China, Macau, Taiwan, The Philippines and etc. The initial response is overwhelming, many top meat producing countries are eager to showcase their finest quality cuts at MEAT.

Exhibition area “Bakery & Confectionery” offers both global and local manufacturers and supplies a one-stop opportunity to meet with regional buyers from across the ever growing bread, cakes, pastries and confectionery markets in Asia.

Exhibition area “Bean2Cup” is a specialised coffee sector after the tremendous success of the previous Grand Barista Championship and Mixed Barista Arts. As the name suggests, the sector contains everything baristas, café owners, coffee producers and suppliers need to deliver a nice cup of coffee, ranging from coffee beans to roasters, brewers, grinders, barista tools, espresso machines etc.

Sector
Meet the top industry leaders Global Fine Food & Drinks, Hospitality Equipment & Supplies, join with the world’s most exquisite food delicacies brought by 2,800+ exhibitors from across 74 countries. The exhibition specialised sectors are list below:

Bakery Equipment & Ingredients:
Bakery Equipment & Supplies; Ice-Cream / Gelato / Sorbet; Icing / Cake Decorations; Ingredients / Essences / Agents; Packaging Solutions.

Coffee / Tea:
Cups; Espresso Machine & Barista Equipment; Roasting Machines; Tea leaves.

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Food & Drinks / Organic Products:
Beverages; Canned / Processed Food; Frozen / Chilled Food; Seafood; Snacks & Confectionery.

Foodservice Equipment:
Cleaning & Laundry; Displayware / Tableware; Foodservice / Catering Equipment; Refrigeration Equipment; Storage Systems

Hospitality Interiors / Hotel Supplies:
Beds & Beddings; Furniture & Interior Supplies; Guestroom Amenities; Spa & Resort Facilities.

Hospitality Technology:
Catering / Retail Systems; Hotel / Guest Service Systems; In-room Technologies; Restaurant Technologies.

Meat:
Cured Meat; Fresh Meat; Prime Cuts; Sausages.

Wine / Spirits / Beer:
Bar Equipment & Accessories; Champagne; Spirits & Liquor & Beer; Whisky; Wine.

Event
HOFEX’s signature event – Hong Kong International Culinary Classic (HKICC), a prestigious cooking competition endorsed by the World Association of Chef’s Societies (WACS). The competition is categorised into: Western/Chinese cuisine challenge, Butchery Skills Challenge, Pastry Competition, Live Afternoon Tea Set Competition, Gourmet Team Challenge and the newest: Gelato Competition.

Another competition that will attract a lot of contestants is the Mixed Barista Arts. This coffee competition aims at discovering all-round baristas who have the full set of skills – from assembling a grinder, making a shot, creating the best latte art, cooperating with the team efficiently to serving customers in a professional manner.

Adding to the HOFEX is ProWine Asia that promises tiobe the hub of the wine trading world and Retail Asia Conference & Expo (RACE) which will be co-located at HOFEX. This collaboration of food and hospitality technologies, products and services is a must for any industry professional.

UBM Asia Limited
Owned by UBM listed on the London Stock Exchange, UBM Asia operates in 16 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. UBM Asia has over 200 media products in three categories: trade fairs, print and online products. As Asia’s leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kinds across Asia.

UBM Asia’s 150 events, 34 publications and 14 vertical portals serve 1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant news on market and industry trends and round-the-clock online trading networks and sourcing platforms. And UBM Asia has over 800 staff in 17 major cities across Asia, stretching from Japan to Turkey.

Informa Markets
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

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