Fuorisalone and Milan design week takes place at venues across Milan from April 4 to 9 2017. Milano Design Week, the top international designevent, with more than 2,000 exhibitors from over 165 countries, makes Milan the world’s centre of design andcreativity. The Fuorisalone animated the Milan Design Week, enhancing, once again, the central role of the city on topics such as the culture of design and the importance of the Made in Italy worldwide.

Milan Design Week, one of the most important events related to the world of design and architecture at international level. Milan’s Fuorisalone is a fluid entity in continuous expansion, flourishing each year in April with the leading trends in design and mapping out the most interesting areas of the city. The flamboyant festival with more than a thousand events in well-established design districts. Fuorisalone sees Milan’s showrooms, galleries and 19th-century palazzos taken over by installations, events, and parties for a six-day celebration of design, beauty, and innovation. All told, around 1,500 Fuorisalone events are scattered throughout the city this year.

Fuorisalone 2017 has been an incredible success throughout Milan Design Week. It has provided the most exciting brands and artists, and their presentation of the latest trends and luxurious products. Selected as stages for a truly variegated, stimulating and multifaceted narrative, in terms of culture, trends, technological research, materials. To respond to the growing demand for improvement of our quality of life. Whether the focus is on the city or the individual dwelling, on the present or an ecosustainable, high-performance future.

For one week, Milan was transformed into an open gallery, with historical palazzos and museums, public places and little hidden gems welcoming design aficionados from the world over. It has established a necessary bridge between artists and attendees, creating a vibe of memorable networking. The city is full of design and events, inside palaces, courtyards, buildings, piazzas, museums, abandoned factories, galleries, showrooms and other locations, organized in zones or districts – Durini, San Babila, Quadrilatero, Magenta, 5vie, Porta Venezia, Porta Vittoria, Tortona, Ventura-Centrale, Bovisa, Triennale, Brera, Isola and Porta Nuova…

Fuorisalone was first created in the 80’s as the Salone del Mobile with events and evening soirees, thanks to the of companies working in the furnishing and industrial design sectors. Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food. Every year, in April, Salone and Fuorisalone define the Milan Design Week, the most important event in the world for design. The entire episode of the weeklong celebration is referred to as Milan Design Week, an event engaging the entire city, from Rho to Piazza Duomo.

Fuorisalone is the official guide to the event. Istitutionally recognised and supported, it has also been the reference point for the Interareas project, ordered by Milan City Council in the sphere of the ‘Milano Creativa’ programme which aims to share the requests of the different staff involved in the Design Week, since 2014. Fuorisalone is a communication platform which offers a system of support to companies, agencies, private people or associations for the conception, creation and promotion of events during the Design Week.

Fuorisalone is a tool that talks about the events of the Milan Design Week, experiencing them at first hand, bringing facts and key players to the fore against the background of a city that lives changing situations rotating around the design and creativity worlds for a week. During the Design Week, Fuorisalone evokes the atmosphere of a week in which Milan changes guise, the design capital is presented to its community through the form of the event par excellence. The aim of Fuorisalone is the promotion of design as an event, performance and installation in the urban fabric.

The Design Experience has become a fundamental rendezvous for anyone in Milan during Design Week, the countless exclusive events dedicated to design in all its forms filled with the city. Fuorisalone has given the opportunity to attend incredible events and exhibitions, where you can absorb incredible art installations all over the city of Milan. The plethora of installations, immersive experiences and exhibition itineraries breaching the borders where design and its collateral worlds meet, blend and overlap.

On the occasion of the Milan Design Week 2017, Oikos presents White in the City, a project involving leading names in architecture – Giulio Cappellini, David Chipperfield, Daniel Libeskind, Patricia Urquiola, Stefano Boeri, Aires Mateus, Marco Piva and Zaha Hadid Architects – invited to give their own original interpretation of “white” in the courtyard of Honor (Cortile d’Onore), and in the arcades of the Pinacoteca di Brera.

The event in Milan is the result of a decades-old research focused on white color and on the various ways to represent it, whose outcome is a collection on 187 different shades of white. “White in the city” is a project created by Claudio Balestri, founder and President of Oikos, developed to maintain an high profile of research at the Milan Design week.

In addition to the exhibition at the Pinacoteca di Brera, the event “White in the City” takes place in other venues across Milan: the exhibition “White on White” at Palazzo Cusani, “WITC White Ben-essere” at the church of San Carpoforo, and the exhibition “White Young Innovative” at Class Editori Space which showcases works by young designers.

Design Districts
The events of Fuorisalone are spread all over Milan, but are concentrated in some main areas.

Brera Design District
Discover the new Brera Experience. The best way to discover and get to know the district’s places and secrets. Brera Design District also features a selection of the best commercial activities, i.e. those that best represent the identity of this historic district of Milan between design, lifestyle, food, art and culture. The Brera Design District offers, as always, a large number of events that animate the neighborhood and which alternate with the many design showrooms hosted here.

Start from the “ancient heart of Brera”, represented by the pedestrian area of via Fiori Chiari, via Formentini and via Madonnina. Lose yourself among antiques, modern antique shops, exclusive shops and historic bars. Here, in via Fiori Chiari 18, Dedar presents the new textile wall coverings. In via Formentini 9 (in front of the deconsecrated church of S. Carpoforo) the Paola Sorio Luxury Design Atelier brand makes its debut, specialized in the creation of furniture and accessories between art and design characterized by a very high quality craftsmanship.

Brera Design District attracts the largest number of events and is the most visited and most representative district of the Fuorisalone. Born with the 2010 edition, the Brera Design Week has been able to increase over the years the number and quality of the events it hosts, for many, Fuorisalone means Brera and Brera Design Week is the reference platform, open to collaboration with companies and designers thanks to dedicated project formats. The white night of the district, the Brera Design Night take place on Friday 7 April with the extended opening of the showrooms and a series of special events that animate the district.

Brera has the charm of the Milan art district and has a somewhat Parisian, bohemian personality. When you stroll through its streets, especially in April during the Fuorisalone, you can breathe an extravagant, young and international atmosphere. Brera is an iconic place. It has always been the bohemian place in Milan par excellence, where you can breathe that artsy atmosphere, thanks also to the Academy and the studios of photographers and painters. Now Brera is increasingly linked to design and we find that this passage has respected the creative and special soul of the neighborhood, indeed it has brought new life.

“Designing is a game, playing a project” is the theme Brera Design District 2017 proposed , the Design Lessons award, a series of meetings, special projects and cultural initiatives. The theme of the 2017 edition of Brera Design District is Designing is a game, playing a project . It comes from the experience gained with the Brera Design Days , an event organized by Studiolabo and Brera Design District.

This topic has inspired a reflection on the practice of gaming as an opportunity for planning, in particular on the importance that gamification can assume in the design of services and in the dynamics of interaction and between brand and customer. The theme discussions were held on transversal issues in the world of design and planning, including: graphics, hybridization, interaction design and gamification .

This year they are ambassadors of the Brera Design District: Tony Chambers Editor-in-Chief of Wallpaper, Arch. Michele De Lucchi and the designers Arianna Lelli Mami and Chiara Di Pinto of Studiopepe.

The 2017 Lezioni di Design award is awarded to Fabio Viola : permanently among the TOP 10 gamification designers in the world, he coordinates the advanced training course in Gamification and Engagement Design for IED Milan. Author of the book Gamification – Videogames in Daily Life and Involgimi released for Hoepli, he has worked for multinationals such as Electronic Arts Mobile and Vivendi Games and in recent years he has started working on the intersection between gaming and everyday life, supporting public bodies, cultural institutions and large companies.

HomeAway is Official Accommodation Partner of Brera Design District because it shares the same spirit of innovation and internationality with the event. Timberland launches the new Boat Shoe which is characterized by the flexibility of the sole thanks to the SensorFlex technology. Thanks to the collaboration with the designer Matteo Cibic, the installation The Flexibile Living was born.

Tissot tells the time of innovation through the words and experience of designer Giulio Iacchetti, in the relationship between craftsmanship and design whose principles perfectly reflect the values ​​of the brand. Jaguar F-PACE is the Official Courtesy Car of the Brera Design District . Design, elegance, performance. Experience always leaves its mark. The Visit is an apartment in via Palermo 1 set up by Studiopepe to celebrate the ritual of the visit, offering an experience that tells stories, styles, and researches in a certain Milanese atmosphere.

Ventura Centrale
Ventura Projects are self-initiated, curated exhibition areas with a special focus on quality and concept. The historical vault-shaped warehouses situated in via Ferrante Aporti, under the railway tracks of Milan Central Station, with 16 tunnels involved present immersive, poetic and ironic design experiences. Each project was characterised by high aesthic and qualitative content to tell visitors about the potentialities and application of contemporary design.

Imagine walking into the scenic, abandoned vaults of one of Italy’s major train stations. The heritage status of the spaces and the endless possibilities dazzled us with excitement. This was the feeling that Margriet Vollenberg, director of Ventura Projects, experienced when first encountering the potential of these ‘theatrical’ spaces. Ventura Centrale was born and the newly found spaces were easily matched with the right exhibitors. With the initiative of presenting the site-specific design installations to the public, the vaults are coming back to life.

While Ventura Centrale aims to complement its ‘cribs’ with spectacular installations, Ventura Lambrate is now, more than ever before, looking outward to see what design can do for our rapidly changing world. Whether it is to reflect on political issues, to address the risks and hopes of technological advancements or to find sustainable ways of preserving our planet, the Ventura Lambrate designers show their intent to support global progress. This gathering of established designers, emerging names and academies in the industrial district of Lambrate continues to amaze. For every Ventura Lambrate edition we carefully revise the selection, define the focus and adjust the locations, ensuring that the visitor see the latest trends and most eye-catching output in contemporary design.

5VIE in Historic center of Milan
5VIE was born as a territorial marketing project linked to an area of ​​the historic center of Milan, the Cinque Vie: an area rich in history and culture, where among the remains of imperial Rome, early Christian basilicas and Renaissance courtyards you can still find artisan workshops of the highest level, as well as refined boutiques and art and design galleries. Thanks to the uniqueness of the curatorial program and the continually expanding success of previous editions, 5VIE art+design is now recognized internationally as an important new hub of cutting-edge design.

History, culture and innovation: these are the values of 5VIE Art+Design, which has been working for four years to carry out its cultural and territorial marketing project to promote Milan’s Old Town. Literally, the 5 Streets – 5VIE – are Via Santa Marta, Via Santa Maria Podone, Via Santa Maria Fulcorina, Via Bocchetto and Via del Bollo. This district has become wider but compact at the same time, it is characterized by Roman roots and Milanese features, archaeological remains, beautiful cloisters, modern architecture and new areas that are being renovated.

Thanks to the work of the past few years for building a strong brand identity and new communication strategies, a bunch of streets is now a urban project of international interest. This year, with a special focus on one-of-a-kind pieces, art design, and the cross- contamination among the various arts, aims to build on this growing success and embrace experimentation more openly than ever and to cultivate an even more international presence. This year’s goal: consolidate our reputation as a cultural reference point,bringing together plurality of thought and international heterogeneity.

Working as always in close contact with curators and designers and concentrating on clusters of creativity, 5VIE is increasingly establishing itself as a meeting place for generating connections between different areas, investing in research, in the selection of projects, and in their final implementation. As such, our identity as a true “integrated design district” becomes crystal clear.

This year the micro-areas of the district are shown, each of them is characterized by co-production and cultural collaboration projects, which have been chosen by the four district’s founders (Alessia del Corona Borgia, Emanuele Tessarolo, Aline Parisetti Calvi Radice Fossati and Ernesta Del Cogliano) together with PS, the district’s Design Advisor since the first edition.

Porta Venezia Design District
Porta Venezia In Design, the fuorisalone circuit that combines design and art with the architectural and decorative heritage of the Liberty style. A Milan itinerary for the Design Week to combine design & art, food & wine with Liberty Architectu re herit age. PORTA VENEZIA IN DESIGN is an itinerary divided into ‘three’: showrooms, stores and companies featuring new design and art, the food & wine itinerary, which finds space in some selected bars and restaurants, guided tours of the Liberty facades, organized in collaboration with FAI – Italian Environment Fund.

The idea of ​​this circuit is to highlight places, sometimes ‘hidden’ in courtyards, other facing the road: design and furnishing companies, hospitality and leisure with good food and wine, architectural companies and workshops. Within the cultural aspect, which highlights the Liberty architecture heritage, revealing the venue has not been accessible for years – as the Albergo Diurno Venezia, now opened thanks to Delegazione Milano FAI – Fondo Ambiente Italiano. Design as a link among the various realities.

Exhibitions: Setting-up and new collections by Essent’ial; Scuola Politecnica di Design students’ projects exhibition; “Breaking Bread – Pane al Pane” exhibition by Azure; “The objects tell” by Virginio Briatore; “Taglieri d’Autore” – 100 artistic cutting boards; Stainless steel cutlery design from Belgian collector Alain Wathieu; “Oggetti Comunicanti” by Verallia; ; “Il panino, da natura ad artificio. I Maestri del pane”, by Fondazione Accademia del Panino Italiano; ‘Taste of Beauty / WHAT IF IT WOULD KILL YOU?” by Dejana Kabiljo.

Interesting new entries in the area are: JATO SHOROOM (via Sirtori) showing the PARADISOTERRESTRE collection; NOBODY&CO which present SUPER FOLLIES at Giardino delle Arti (via Palestro); BAUPLAN CUCINE and TARGA ITALIA’s showroom in the garden courtyard within Palazzo Saporiti (corso Venezia); the innovative DAAA HAUS, a society of designers and architects based in Ragusa and Malta that, since January 2017, has opened a gallery in Milan, (via Maiocchi); DORIN ROSSI DESIGN, an architecture, design and photography studio founded by Dorin Rossi (viale Majno);

LABORATORIO 16, an architecture and design studio (via Panfilo Castaldi), combining passions for illustration, graphics, features and theoretical research on urban space; FRIGERIO21, a Milanese company display marble furniture and objects, at the contemporary art gallery ‘Gli eroici Furori’ (Via Melzo); DANIELA DE MARCHI, (Piazzale Lavater), jewelry store, in brass, bronze, natural stone and colored enamels, hand made by Italian goldsmiths; AMI MOPS, shop-workshop (Via Tadino), producing resin jewelry. Renewing their prestigious presences in the design circuit are: ANTHOZOA, BROMPTON JUNCTION MILAN, JANNELLI&VOLPI with a new showroom MANERBA, LISA CORTI, STAMBERGA, CENTRO CULTURALE CECO.

Porta Venezia has also renovated the collaboration with important museums in the area: CASA MUSEO BOSCHI DI STEFANO, with the exhibition ‘Gio Ponti/Roberto Sambonet. Il cuore dei Ponti per i Sambonet’; GAM – GALLERIA D’ARTE MODERNA, with the second edition of ‘Doppia Firma-Double Signature’ exhibition (a co-produced project with Fondazione Cologni dei Mestieri d’Arte, Living Corriere della Sera and Michelangelo Foundation for Creativity and Craftsmanship); ALBERGO DIURNO VENEZIA, with ‘Senso 80’; New entry in the area is FUTURDOME, with the exhibition ‘Outer Space’.

In the food&wine circuit, new entries are: the opening of CASA CAPITANO, a chocolate shop hosting a design furniture collection, BAOBAR among excellent cocktail bar in the area, and OUT OF THE BOX with its homemade ice cream. Renewing their presence CASA MIA, HIC ENOTECHE and PASTA FRESCA BISTROT BRAMBILLA.

Santambrogio Design District area
Zona Santambrogio is one of the youngest districts of the Fuorisalone scene. Zona Santambrogio Design District is part of the Milan circuit of Fuorisalone that unites all Milan events during the Milan Design Week, under the patronage of the Comune di Milano.

Zona Santambrogio Design District for the Milan Design Week 2017, it selects and promotes the events, exhibitions and the best shops in the district, between Piazza Sant’Ambrogio and Parco Sempione. Zona Santambrogio receives the patronage of the Comune di Milano and is part of the Milano circuit of Fuorisalone, the official channel that promotes the events of the City during the Design Week.

In the heart of Milan, in the fascinating garden of the headquarters of the Santambrogio Design District, Eat Urban, the Design Week Street Food Festval, the open air restaurant of the Fuorisalone, also come alive. A selection of the best street food on wheels between apecars and vintage vehicles, positioned between trees and paths, offering Italian and international gourmet dishes. Every day it was possible to have breakfast, brunch, lunch, aperitif and dinner. Eat Urban was the ideal place to eat during the week of the Milan Fuorisalone.

Zona Santambrogio supports the Milano Design Award, in its sixth edition, the award destined for the best design installations of the Milan Design Week: it is a shared project of the Milano Fuorisalone committee. Born for the protection and choral communication of Fuorisalone events, the committee is made up of Brera Design District, 5 Vie art + design, elita – Enjoy Living Italy, Milano Space Makers, Porta Venezia in Design, Superstudio Group, Tortona Design Week, Ventura Lambrate and Santambrogio area. The Milano Design Award project is conceived and coordinated by elita-Enjoy Living Italy.

Themed itineraries
Itineraries that include the events of Design Week related to the most important themes of this edition.

Generation IONIQ Hyundai
IONIQ Hyundai made an authentic revolution in terms of mobility, the first car in the world to offer three low to zero emissions powertrains within one body type – hybrid, full electric and hybrid plug-in. A result achieved by Hyundai, in terms of powertrains and technology, made possible also thanks to a modern and innovative design. Functional and design research perfectly merge in a car with one of the best aerodynamic coefficient in the market: the silhouette and the designed details take advantage of the air-flow to reduce drag and emissions to the minimum, while high-strength steel makes the vehicle benefit from superior rigidity .

Nothing better than design to represent the relentless evolution of ideas, challenging the status quo, in search of the perfect balance between innovation, functionality and design . An attitude that perfectly fits the #GenerationIONIQ . Those who choose IONIQ do not merely buy a vehicle, but instead they make a strong statement for their future without giving up on driving pleasure and on all the connectivity, infotainment, and driving-aid solutions like those of the “normal” last-generation cars.

Swiss Design Map Milano
The Swiss Design Map Milano is part of an ongoing operation by the Consulate General of Switzerland in Milan to introduce Switzerland as one of the world’s top spots in terms of innovation and economic competitiveness, as a destination for an unique lifestyle experience and – you might be surprised to discover – a country bringing forth fresh creative talent in the industries for which Milan is famous: food, fashion and design.

Events like the Salone del Mobile and the Fuorisalone have long been an important showcase for Swiss design schools, firms and young designers. To increase their collective impact and visibility, the Swiss Design Map draws attention to the many exhibits with a connection to Swiss design. This initiative developed jointly by the Consulate General of Switzerland in Milan and Switzerland Tourism allows visitors to take in the diversity, creativity and innovation of contemporary Swiss design at a glance.

Tortona Design Week
Tortona Design Week is a communication project promoting over 180 events in the renewed Tortona design circuit. Partners of the initiative are Associazione Tortona Area Lab , BASE Milano , Magna Pars , Milano Space Makers , Superstudio Group, Tortona Locations . Among the 2017 events, the also Sarpi Bridge-Oriental design week.

Superstudio Più | SUPERDESIGN SHOW
Superstudio Più | Superdesign Show with 17.000 sq.mt. exhibiting space, 130.000 visitors and 2.270 registered journalists only in 2016, theme projects, museum-like installations, national pavilions, independent or collective exhibitions, large consolidated companies but also young innovative ones, start-ups, self-design, young independent creatives.

All of this at SUPERSTUDIO, the iconic place for design in Milan, pioneer of the phenomenon of FuoriSalone in the neighbourhood, the most visited and renowned place in Tortona district since 2000. With the project SUPERDESIGN SHOW (that continues and takes over the success of the Temporary Museum for New Design) Superstudio carries on its mission towards quality and innovation but this year aims, like never before, at research, freedom of choice and ideas, contaminations between art and design, industry and handcraft, tradition and future, simplicity and magnificence. Builds a bridge to combine visions of big cover brands to experiences of innovative protagonists. And opens to the most prestigious universities of the world.

Superdesign Show breaks the rules and recounts Design exhaustively: industrial design, art-design, artefacts, technology, automotive, decor for the house work travels entertainment, textile, ornaments, 3D print and everything that design proposes in step with times. And again the Capitals of design, emerging Countries who became protagonists, projects and technologies of materials’ latest innovations.

This year, the most awaited appointments are back: the spectacular Temporary Museum installations, the eclectic Materials Village, the Gallery dedicated to single companies or designers, the “Parade” with a strong impact series of proposals. New entry on show, a pavilion with exhibition and meetings dedicated to Smart City.

The Milan Triennale
La Triennale di Milano is an international cultural institution with over 90 years of history behind it (it was established in Monza in 1923) that stages exhibitions, conferences and events on art, design, architecture, fashion, cinema, communication and society. It organizes exhibitions devoted to contemporary art, to nationally and internationally acclaimed architects and designers, to the great fashion designers who have changed tastes and customs, to social themes. It is the Teatro dell’Arte, one of the most significant stages in Milan, recently reunited with the Triennale and a new point of reference for cultural projects and the performing arts.

It is a laboratory of ideas that speaks not just to enthusiasts, students and professionals, but also to the public of the future, children and teenagers, through experimental and interactive activities focused on the culture of design. It is involved in an intense dialogue with the rest of the world on the themes of Italian culture and Italian products. The Triennale is its Palazzo dell’Arte in the center of Milan: located inside the Parco Sempione, one of the city’s oldest parks, the building was designed from the outset to be flexible and adaptable to the needs of every kind of performance and exhibition.

The Triennale is the Triennale Design Museum, which carries out research and studies, representing Italian design from constantly shifting points of view; a museum that is always changing, attentive to the history and the entire system of design (companies, manufacturing districts, regions, research, publishing and training). It is a meeting place between the business world, culture and innovation; a stage on which to present research and experimentation.

The Triennale Design Week hosts more than 20 exhibitions displaying new tendencies and projects from different countries and firms, and a series of events. La Triennale di Milano, founded in 1923, is a cultural institution that brings together various forms of contemporary culture and creativity: architecture, design, the visual arts, photography, fashion, performance, theater, and music. The exhibition program includes great names as well as young artists, designers, and architects, who are currently coming to the fore. This program enables visitors to explore and find out about the most significant research and studies in the various fields of art and design.

Held at the Palazzo dell’Arte, was built to a design by Giovanni Muzio in 1933 in the Parco Sempione, just behind the Castello Sforzesco, in the heart of Milan. Throughout the year, the Triennale puts on exhibitions, meetings, conferences, and shows, involving personalities of international fame. The venue houses the Triennale Design Museum, the first museum of Italian design, which each year presents a new display with a different selection of works, providing visitors with original points of view. It is also home to the Triennale Teatro dell’Arte, which offers the best of Italian and international performing arts.

Milan Design Award
The Milano Design Award is back, an event that since 2011 has been selecting the best exhibition projects of the Fuori Salone prizing the most innovative ones and those able to promote a creative dialogue between product and setup, brand and designer. Milan Design Award, produced by elita, realized in partnership with Fuorisalone, is the competition that rewards the events of the Milan Design Week. The goal of the Milan Design Award is to reward the most unique experiences offered to the visitors, identify the aesthetic expressions that characterize contemporary design trends and highlight, through the selection of the projects, the new socio-cultural phenomena.

The purpose of the Milano Design Award is to select, through an international jury, the best exhibition project of the Fuori Salone. Many are the criteria leading to the choice of the winner, among which are concept, technology, storytelling and engagement, which represent some of the awarded categories. Among the novelties of this year is the presence of four new awards: Press Choice, assigned by a jury composed by representatives of the international press, The Unicorn for the most innovative and disruptive installation and two connected Lifetime Achievement awards (designer and company).

Create and organised by elita, realized in partnership with Fuorisalone, Istituto Europeo di Design and Valverde and sponsored by Comune di Milano, since last year the initiative is also promoted by the biggest companies linked to the Fuorisalone: 5VIE art+design, Brera Design District , elita – enjoy living italy, Milano Space Makers, Porta Venezia in Design, Tortona Design Week, Triennale di Milano, Ventura Projects and Zona SantAmbrogio.

This year the careers award, relating to the history of the Fuori Salone and assigned by districts, was assigned to Cappellini as historic company in the design industry and to Tom Dixon for his work as designer.

Elita Design Week Festival
Twelfth edition of the Design Week Festival, the format curated by Elita, which in the last eleven years has contributed to the thematic expansion of Milan Design Week through constant research in the contemporary music scene and a selection of innovative cultural entertainment content and models.

Walkthrough, the thematic hashtag chosen for the 2017 edition, underlines the invitation to a conscious crossing of places, styles and experiences that make up the next Milanese design week. The program of this edition highlights a musical journey that wants to tell a story, as in a journey, to discover the sounds of exotic cultures, but at the same time strongly linked to urban contexts and in particular metropolitan, where the citizens of the world, regardless with ethnic roots, they are writing a common history, that of contemporary popular music.

The Salone from 4 to 9 April, which promises to be challenging because it is increasingly open and global. The Elita Design Week Festival is preparing to invade the nerve centers of the design week, preside over places without embodying a precise form, adapt to contexts, explore places, sounds, disguise themselves to change through them. A modern nomadism that is expressed through itinerant events within more or less known spaces in the city, thanks to the typical transversality of Elita who manages to create different situations each time for an ever wider community.