Photomontage

Photomontage is the process and the result of making a composite photograph by cutting, gluing, rearranging and overlapping two or more photographs into a new image. Sometimes the resulting composite image is photographed so that a final image may appear as a seamless photographic print. A similar method, although one that does not use film, is realized today through image-editing software. This latter technique is referred to by professionals as “compositing”, and in casual usage is often called “photoshopping” (from the name of the popular software system). A composite of related photographs to extend a view of a single scene or subject would not be labeled as a montage.

History
Author Oliver Grau in his book, Virtual Art: From Illusion to Immersion, notes that the creation of an artificial immersive virtual reality, arising as a result of technical exploitation of new inventions, is a long-standing human practice throughout the ages. Such environments as dioramas were made of composited images.

The first and most famous mid-Victorian photomontage (then called combination printing) was “The Two Ways of Life” (1857) by Oscar Rejlander, followed shortly thereafter by the images of photographer Henry Peach Robinson such as “Fading Away” (1858). These works actively set out to challenge the then-dominant painting and theatrical tableau vivants.

Fantasy photomontage postcards were popular in the Victorian era and the Edwardian era. The preeminent producer in this period was the Bamforh Company, in Holmfirth, West Yorkshire, and New York. The high point of its popularity came, however, during World War I, when photographers in France, Great Britain, Germany, Austria, and Hungary produced a profusion of postcards showing soldiers on one plane and lovers, wives, children, families, or parents on another. Many of the early examples of fine-art photomontage consist of photographed elements superimposed on watercolours, a combination returned to by (e.g.) George Grosz in about 1915.

In 1916, John Heartfield and George Grosz experimented with pasting pictures together, a form of art later named “Photomontage.”

George Grosz wrote, “When John Heartfield and I invented photomontage in my South End studio at five o’clock on a May morning in 1916, neither of us had any inkling of its great possibilities, nor of the thorny yet successful road it was to take. As so often happens in life, we had stumbled across a vein of gold without knowing it.”

John Heartfield and George Grosz were members of Berlin Club Dada (1916-1920). The German Dadists were instrumental in making montage into a modern art-form. The term “photomontage” became widely known at the end of World War I, around 1918 or 1919.

Heartfield used photomontage extensively in his innovative book dust jackets for the Berlin publishing house Malik-Verlag. He revolutionized the look of these book covers. Heartfield was the first to use photomontage to tell a “story” from the front cover of the book to the back cover. He also employed groundbreaking typography to enhance the effect.

From 1930-1938, John Heartfield used photomontage to create 240 “Photomontages of The Nazi Period” to use art as a weapon against fascism and The Third Reich. The photomontages appeared on street covers all over Berlin on the cover of the widely circulated AIZ magazine published by Willi Münzenberg, Heartfield lived in Berlin until April, 1933, when he escaped to Czechoslovakia after he was targeted for assassination by the SS. Continuing to produce anti-fascist art in Czechoslovakia until 1938, Heartfield’s political photomontages earned him the number five position on the Gestapo’s Most Wanted List.

Other major artists who were members of Berlin Club Dada and major exponents of photomontage were Hannah Höch, Kurt Schwitters, Raoul Hausmann, and Johannes Baader. Individual photographs combined together to create a new subject or visual image proved to be a powerful tool for the Dadists protesting World War I and the interests that they believed inspired the war. Photomontage survived Dada and was a technique inherited and used by European Surrealists such as Salvador Dalí. Its influence also spread to Japan where avant-garde painter Harue Koga produced photomontage-style paintings based on images culled from magazines. The world’s first retrospective show of photomontage was held in Germany in 1931. A later term coined in Europe was, “photocollage”, which usually referred to large and ambitious works that added typography, brushwork, or even objects stuck to the photomontage.

Parallel to the Germans, Russian Constructivist artists such as El Lissitzky, Alexander Rodchenko, and the husband-and-wife team of Gustav Klutsis and Valentina Kulagina created pioneering photomontage work as propaganda, such as the journal USSR in Construction, for the Soviet government. In the education sphere, media arts director Rene Acevedo and Adrian Brannan have left their mark on art classrooms the world over.

Following his exile to Mexico in the late 1930s, Spanish Civil War activist and montage artist, Josep Renau Berenguer (es), compiled his acclaimed, Fata Morgana USA: the American Way of Life, a book of photomontage images highly critical of Americana and North American “consumer culture”. His contemporary, Lola Alvarez Bravo, experimented with photomontage on life and social issues in Mexican cities.

In Argentina during the late 1940s, the German exile, Grete Stern, began to contribute photomontage work on the theme of Sueños (Dreams), as part of a regular psychoanalytical article in the magazine, Idilio.

The pioneering techniques of early photomontage artists were co-opted by the advertising industry from the late 1920s onward. The American photographer Alfred Gescheidt, while working primarily in advertising and commercial art in the 1960s and 1970s, used photomontage techniques to create satirical posters and postcards.

Painting
The forerunners of the photomontage are already found in painting. In the Veduta painting, for example, the camera obscura sketched parts of different landscapes, and later put them together to form a single one on the canvas. Another predecessor of the photomontage can be found in mannerism in Giuseppe Arcimboldo, the elements of nature, such as flowers and vegetables, composed in his paintings so that the viewer could recognize a human head. The Surrealists, too, approached the collage through their paintings, as they linked incoherent objects.

Collage
Another step towards photomontage was made in Cubism, when Picasso and Braque first incorporated foreign material into a work in 1912. This leads Kurt Schwitters from Dadaism in his Merzbildern on to assemblage, which was a liberation from “painting-must”. In Futurism, too, collage is valued as a means of design, for example in Marinetti’s “Parola in libertà”.

Photomontage
The term and the technique of photomontage was developed in 1916 in Dadaism. Who was the actual inventor, is controversial because both Raoul Hausmann and Hannah Hoch, as well as John Heartfield and George Grosz claimed to have discovered the photo montage. For the time being, the works were reminiscent of a wild jumble of pictorial elements, similar to futuristic painting. In order to be able to use them also for political and business purposes, the way of working became more structured and, above all, clearer, which had a positive effect on the imagery.

The Dadaists knew how to deal with the medium of advertising and kept causing surprises and scandals. By using photos, the works became more realistic, more provocative and more understandable to the viewer. In addition, the images gained in unprecedented immediacy and timeliness. The sphere of action of the Dadaists was to be the here and now, they wanted to change something in their time by social criticism of the political conditions. The photomontage was the appropriate means of expression to spread her message.

Applications
Photomontage has been and is often used in conjunction with political propaganda. Outside of political motivation, images of private individuals are often falsified in order to discredit them. The creation and dissemination of such images used to manipulate other people and as fake “evidence” is therefore punishable in many countries.

Not only in the scientific field can photomontages be better than ever to present and illustrate future, currently not yet feasible and yet to be developed. In Rapid Product Development and in product design, computer graphics are often used.

Negative assembly
This is the oldest and most elaborate way to create a photomontage. It is defined in such a way that a combination of several negatives leads to a new image. By combining several negatives, new images were created, which were combined with masks exposed to the same positive. The difficulty of the technique was to match the negatives perfectly in perspective, size, lighting and depth of field.

Combination photography
At the beginning of the photograph, photographs were taken of collodion plates, which had to be cleaned after each exposure for reuse. Did not do that thoroughly enough, was the next shot an unwanted double exposure. Some artists came up with the idea to use this phenomenon as a means of design. This happened especially in combination photography, which was practiced from 1850.

Positive mounting or adhesive mounting
The positive montage arises from already existing pictorial material, which the artist either produces himself or finds in magazines, magazines and other graphical material. This technique is also referred to as adhesive mounting, since in its simplest form it consists of nothing other than cut out or torn motifs that are glued together on a substrate.

Here you are more flexible than in the negative assembly, because the picture elements can be moved on the ground as you like, before deciding on a composition. It only becomes difficult when one has set a realistic montage as a goal, because here, too, the various images must not only match in perspective, lighting, depth of field and size, but also in the paper texture, gradation and color. Well-known artists such as John Heartfield, who used this technique, reproduced the finished assembly to retouch the cut edges in the darkroom.

Digital assembly
Digital montage is the most popular photomontage technique today. Here, digital image material is assembled using image processing programs.

Thanks to digital photography, it has become possible to conveniently mount it to the computer using image editing programs. One has the possibility to scan in the desired image material, to reproduce or to make a suitable recording. A professional digital montage can only arise if one observes the same principles as in the negative and positive mounting, namely the perfect matching of the image material to each other. Even if an image editing program allows for many changes afterwards, good starting material is a prerequisite for a realistic-looking montage.

The possibilities of video montages have also become more and more sophisticated in recent years.

Techniques
Other methods for combining images are also called photomontage, such as Victorian “combination printing”, the printing of more than one negative on a single piece of printing paper (e.g. O. G. Rejlander, 1857), front-projection and computer montage techniques. Much as a collage is composed of multiple facets, artists also combine montage techniques. A series of black and white “photomontage projections” by Romare Bearden (1912–1988) is an example. His method began with compositions of paper, paint, and photographs put on boards measuring 8½ × 11 inches. Bearden fixed the imagery with an emulsion that he then applied with hand roller. Subsequently, he photographed and enlarged them. The nineteenth century tradition of physically joining multiple images into a composite and photographing the results prevailed in press photography and offset lithography until the widespread use of digital image editing.

20th century Xerox technology made possible the ability to copy both flat images and three-dimensional objects using the copier as a scanning camera. Such copier images could then be combined with real objects in a traditional cut-and-glue collage manner.
Contemporary photograph editors in magazines now create “paste-ups” digitally. Creating a photomontage has, for the most part, become easier with the advent of computer software such as Adobe Photoshop, Paint Shop Pro, Corel Photopaint, Pixelmator, Paint.NET, or GIMP. These programs make the changes digitally, allowing for faster workflow and more precise results. They also mitigate mistakes by allowing the artist to “undo” errors. Yet some artists are pushing the boundaries of digital image editing to create extremely time-intensive compositions that rival the demands of the traditional arts. The current trend is to create images that combine painting, theatre, illustration, and graphics in a seamless photographic whole.

Ethical issues
A photomontage may contain elements at once real and imaginary. Combined photographs and digital manipulations may set up a conflict between aesthetics and ethics – for instance, in fake photographs that are presented to the world as real news. For example, in the United States, the National Press Photographers Association (NPPA) has set out a Code of Ethics promoting the accuracy of published images, advising that photographers “do not manipulate images… that can mislead viewers or misrepresent subjects.”

Scrapbooking
Photomontage also may be present in the scrapbooking phenomenon, in which family images are pasted into scrapbooks and a collage created along with paper ephemera and decorative items.

Digital art scrapbooking employs a computer to create simple collage designs and captions. The amateur scrapbooker can turn home projects into professional output, such as CDs, DVDs, displays on television, uploads to a website for viewing, or assemblies into one or more books for sharing.

Photograph manipulation
Photograph manipulation refers to alterations made to an image. Often, the goal of photograph manipulation is to create another ‘realistic’ image. This has led to numerous political and ethical concerns, particularly in journalism.

Computer photomontage
With the development of computer technology, a whole arsenal of software for photomontage appeared. The most common programs for photomontage are graphic editors Adobe Photoshop, PaintShop Pro, Corel Photo-Paint, GIMP, Ulead PhotoImpact.

Digital photography allows you to immediately use footage for digital photomontage without a prior scan.

Photomontage today
What began as an art is now used for commercial purposes. Nowhere are more photos manipulated, retouched and mounted than in advertising. Sometimes the change of reality is obvious to the viewer, but in most cases the audience, the consumer, perceives the photomontage as completely normal and correct. To recognize a picture as a kind of “lie” is increasingly difficult for the untrained eye. The photomontage goes so far that you can digitally create entire image worlds, where the difference between reality and appearance is no longer recognizable.

Retouching
In analogue photography, retouching is mainly used to mend unclean work or unevenly exposed areas afterwards. It can also be done for the purpose of photo manipulation. With digital photography, it was not only possible to perfect photos, but to completely change the existing image.

Source from Wikipedia