Intentism is an art movement founded by Vittorio Pelosi.

Intentists have staged various exhibitions and have spoken at Universities including the University of the Arts London. In 2009 their manifesto was published in Intentism – The Resurrection of the author.

Name and origin
Intentists come from a variety of backgrounds but are all questioning ideas related to the meaning of work. The name Intentism is a response to the debate around authorial intent.

Manifesto
Intentists believe that art can convey an artist’s intended message to his or her intended audience. As a movement it both recognizes and celebrates the relationship between an artist’s creation and its creator.
Intentists believe three principles:

Intentists believe that the artist is free to convey his or her intended message. The meaning of the work is found in the artist’s intention and not the interpretation of the viewer. All meaning is simply the imperfect outworking of intention.
Intentists believe a confused, hidden or denied intention leads to zero accountability.
Intentists believe that an omission of artist intention can lead to enforced restrictions on the artist and even censorship.

Public debates and lectures
Intentism has been the subject of several public debates. In 2009 The University of the Arts London held a Panel Discussion around Intentism entitled ‘Intentism: Is an artist free to convey his or her intended message? In 2011, The Royal College of Art, held a debate on Intentism named ‘Rebirth of the Author?’ Intentists have also given several Lectures at various art institutions including The University of East London and the University of Kent.

Artistic practice
Intentist artists work in numerous ways, but at present there appears to be three areas that are of particular interest. Firstly, Intentists often celebrate the artist’s intentions in the work by including the entire process of creating art in the final piece. Consequently, elements of every editing decision is left in. Intentists call this process Palimpsestism and the Intentional Trail. Secondly, since authorial irony can only be understood by comparing what is said (the work), and what is meant (author intent), it is a common subject for Intentist artists. An example here would be Luciano Pelosi’s Big Breakfast. Thirdly, much art theory finds its origin in Literary theory. It is a claim of the Intentists that in certain fundamental areas this cross over is not valid. In literature the author has a linear order expectation for the text since the viewer will normally start at the beginning and read letters sequentially until the end. However, this approach is not appropriate for the static arts. Most paintings and sculptures are anarrative as viewers can approach the work in multiple orders. Therefore, this basis for ignoring the artist’s intentions is not relevant. An example of an Intentist artist creating work to demonstrate these anarrative properties is Govinda Sah.

The School of Postmodernism
Vittorio Pelosi’s painting The School of Postmodernism, inspired by Raphael’s The School of Athens, is one of the best known paintings to come out of the Intentist movement and replaces all of Raphael’s Athenian philosophers with Postmodern icons. Each figure is attempting an objective depiction of the life model, but their work is subjected to their postmodernist ideologies.

Exhibitions
Intentists regularly exhibit their work, both in solo Intentist exhibitions and Intentist group shows.

Source from Wikipedia