The 22nd Hong Kong Fashion Week for Spring/Summe, last from July 6 to 9, at the Hong Kong Convention and Exhibition Centre (HKCEC). Some 30 events were held at the fairground, including house shows and fashion parades presented by young design talents striving to establish their own labels. Hong Kong Fashion Week for Spring/Summer provided an ideal platform for fashion designers to introduce their brands to the international market.

More than 1,200 exhibitors from 18 countries and regions are parading their products and services. Eight group pavilions, including the event’s largest from the Chinese mainland, are representing a diverse range of markets, including Japan, Thailand, India, and South Korea.

Adopting the theme of “Tribal Safari”, Fashion Week features a wide array of product zones including: International Fashion Designers’ Showcase, Emporium de Mode, Fashion Jewellery Feast, Salon of Scarves and Shawls, Denim Arcade and Bridal and Evening Wear.

Hong Kong Fashion Week
Hong Kong Fashion Week, as Asia’s most important fashion event, to showcase an array of new season garments, fashion accessories, clothing accessories, fabrics and related professional services, creating an ideal trade platform with a rich vein of business opportunities.

The fair is crafted to reflect current market trends, unveils the latest shimming fashion trends today. Hong Kong Fashion Week provide a ultimate one-stop sourcing platform for the industry. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vivacious markets of Mainland China and Asia, making it one of the must-attend global events in the fashion industry.

Hong Kong Fashion Week is the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends. Apart from stylish garments and vibrant brands, the fair presents a next-gen showcase of fashion-savvy technology.

To optimise buyers’ sourcing experiences, the fair is categorised into thematic zones to provide maximum showcase for different sectors of the industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.

Hong Kong Fashion Week offering strong connections for great business opportunities and deals. It is organized by product sector to give buyers easy access to the products that suit their business, highlights include: Intimate Wear Zone, World of Fashion Accessories, Emporium de Mode, Infant & Children’s Wear, Bridal & Evening Wear, Garment Mart, Fashion Gallery, Fabrics & Yarn as well as Sewing Supplies.

Alongside the many fashion parades at Fashion Week, buyer forums, trend-forecasting seminars and sharing sessions on the latest production technologies provide effective platforms for the industry to gather market information and exchange ideas.

Highlight events
Almost 30 events are taking place at the fairground, including six house shows and nine fashion parades. The “FASHIONALLY Collection #4,” highlights the work of emerging local designers who were winners and finalists in previous Hong Kong Young Fashion Designers’ contests. Shows arranged by the Chinese University of Hong Kong and the Hong Kong Raffles School of Continuing Education also highlight creations by local design students.

The Hong Kong Fashion Week for Spring/Summer has long been a springboard for young fashion designers to introduce their brands to the international market. On the first day of the fair, the HKTDC organised two fashion shows for young designers to showcase their collections

Budding local designers showcased their latest collections at two key runway shows at the HKTDC Hong Kong Fashion Week for Spring/Summer. Ten past winners and finalists of the Hong Kong Young Fashion Designers’ Contest (YDC) featured their Spring/Summer 2016 collections at “FASHIONALLY Collection #4”.

Debuting at this year’s Fashion Week was “fashionally 4.0”, showcasing the collections of six YDC designers who launched their labels this year. The two events help introduce Hong Kong’s new fashion designers to buyers from around the world. To mark the launch of the new show, six types of cocktails specially created to reflect the personalities, designs and styles of the six designers, were served at the fashion parade.

As well, there is a show organised by the Macau Productivity and Technology Transfer Centre, provide a stage for more established designers to show their own collections for the coming season.

Seminars
Seminars and symposiums form a major part of Fashion Week, with fashion-related technology and trends taking centre stage. The 7 July full-day Innovation and Technology Symposium features keynote presentations, six afternoon sessions, and cocktail networking receptions, where participants can deepen their understanding of new technology in the fashion industry. Keynote speakers include Professor Xiaoming Tao, Chair Professor of Textile Technology at the Institute of Textiles and Clothing, Hong Kong Polytechnic University and Dr David Ireland, General Manager: International, Precincts, and Innovation Systems at the Commonwealth Scientific and Industrial Research Organization as well as Jong Lee, Chief Executive Officer of Bonham Strand Hong Kong.

Other activities spotlight fashion trends, including today’s AW2016/17 Macro Trends & Fashion Forecast led by WGSN. On Wednesday, Fashion Snoops will lead a seminar on Visionary Trends for AW 2016/17 Womenswear and Menswear.

Online Platform
In recent years, many young and budding fashion designers around the world have made it their goal to launch their own labels. This edition of Fashion Week welcomed more than 100 designers to present their creations and products and, at the same time, explore different sales channels at the fair such as online retailing. Many e-tailers were attracted to source at the Fashion Week. This trend is expected to remain prevalent.

Asian online fashion retailer ZALORA returned to Hong Kong Fashion Week again this year, while several buyers from Thailand made their first visit to the Spring/Summer edition. ITC Limited, which operates two fashion labels and a retail network of about 500 stores in India, joined the fair for the first time.

HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.