The 41st Hong Kong Fashion Week for Fall/Winter 2010 and the HKTDC World Boutique, Hong Kong 2010, last from January 18-21, at the Hong Kong Convention and Exhibition Centre (HKCEC), showcasing the industry’s newest collections, looks and products and attracting nearly 2,000 exhibitors from 30 countries and regions. Close to 5,000 buyers, representing nearly 120 buying missions from 39 countries and regions are taking in the two fairs, makes the fair as Asia’s biggest fashion event.
Hong Kong Fashion Week for Fall/Winter and World Boutique, Hong Kong is a grand occasion for the local fashion scene, the fairs continue to receive great support from fashion designers and brands from around the world, solidifying Hong Kong’s status as Asia’s trendsetting hub.
Organised by the Hong Kong Trade Development Council (HKTDC), the fairs have a worldwide reputation for showcasing the newest collections, looks and products in the industry. Hong Kong has become a fashion design centre for the region because of its proximity to the important mainland market, by take advantage of a combination of rising purchasing power and talent from around the world, and a fashion capital to rival Paris, New York and London.
Fair highlights include the Hong Kong Fashion Extravaganza, featuring the design talent of Hong Kong’s Dorian Ho, the mainland’s Guo Pei and Frankie Xie and Tokshikazu Iwaya from Japan. Sharing sessions was organised with Ms Guo on 18 January and Mr Xie on 19 January.
World Boutique also includes such global fashion names as Vivienne Westwood, which take the spotlight at a 20 January runway show of the label’s latest collection. The Underground Quarter by Londonedge and Spanish fashion brand MANGO are attending the fair for the first time.
MANGO Board Member and Executive Vice President of International Expansion Isak Halfon is hosting a seminar, 20 January, about the opportunities for retail fashion in the Chinese mainland. The mainland itself has a strong new presence at the Quanzhou Pavilion, and the Netherlands is hosting a country pavilion for the first time.
Hong Kong Fashion Week
Hong Kong Fashion Week, as Asia’s most important fashion event, to showcase an array of new season garments, fashion accessories, clothing accessories, fabrics and related professional services, creating an ideal trade platform with a rich vein of business opportunities.
The fair is crafted to reflect current market trends, unveils the latest shimming fashion trends. Hong Kong Fashion Week provide a ultimate one-stop sourcing platform for the industry. As a premier sourcing platform for global buyers, the Hong Kong Fashion Week is also a gateway to vivacious markets of Mainland China and Asia, making it one of the must-attend global events in the fashion industry.
Hong Kong Fashion Week is the ideal platform through which the industry can promote the latest products and exchange the latest information on fashion and market trends. Apart from stylish garments and vibrant brands, the fair presents a next-gen showcase of fashion-savvy technology.
To optimise buyers’ sourcing experiences, the fair is categorised into thematic zones to provide maximum showcase for different sectors of the industry, from garments, designer labels and upstream products, such as fabrics and clothing accessories, to trade services and new production technologies in fashion.
Hong Kong Fashion Week offering strong connections for great business opportunities and deals. The show was attended by many fashion professionals and industry leaders, which is conducive to attracting strategic partners.
Highlight events
Collection shows was organised by designers Ali Charisma, Ika and William Tang as well as by the brand Moiselle. Past winners of the Hong Kong Young Fashion Designers’ Contest also be featured in a show. This year the contest was held 19 January, with 17 young designers competing for four awards to be selected by a judging panel that includes Andreas Kronthaler, Creative Director of Vivienne Westwood.
On 21 January, Mr Kronthaler share details about the company’s success at a seminar called “Westwood Kingdom Decoded.” Fashion Week is also showcasing industry trends at two new zones – Testing, Certification & Inspection and Intimate Wear, while the popular Emporium de Mode and World of Fashion Accessories zones return.
The finale of Fashion Week and World Boutique take place on 21 January, at 6:30pm, when the Hong Kong Apparel Society stages the semi-finals of the Fashion World Talents Awards.
Fashion Extravaganza
The event organised by the Hong Kong Trade Development Council (HKTDC) featured four famous international designers including Hong Kong’s Dorian Ho, and the Chinese mainland’s Guo Pei and Frankie Xie. Rounding the event out was Japan’s Toshikazu Iwaya.
The annual Hong Kong Fashion Extravaganza welcomed global designers, by showcase eye-catching outfits and accessories from the designers, focus on the idea flexibility and customs talents while allowing the designers to remain on perfecting their showpieces.
Hong Kong Fashion Extravaganza is a show focus more on designer style, show out what the world designer with their new design collection. Designers have more space and resources to give full play to, on focus on doing their own collection, and show their original creativity to guests.
Guo Pei
Guo Pei, China’s doyenne of haute couture with fans among the elite and celebrity circle. Guo Pei designed uniforms for the Beijing Olypmics medal presentations, as well as the outfit worn by actress Zhang Ziyi at the Olympic Flame ceremony.
Widely respected in China and acclaimed by the western media, Guo Pei has created numerous works for TV hosts and actresses during important occasions including CCTV’s annual Chinese New Yeare Gala.
Toshikazu Iwaya
Toshikazu Iwaya, winner of “New Designer of the Year” Mainichi Fashion Award and “Moët et Chandon New Designer of the Year” Award. Iwaya launched DRESS33 in 2008 and debuted in Spring/Summer 2009 collection in Paris and Tokyo.
Over the years, his cross-over collaborations with renownedbrands have seen his talent manifested in different fields, including sportswear for Champion, watches for Piaget, jeanswear for Wrangler, eyewear for Oliver Goldsmith, cigarette packaging for Lark, and cosmetics for MAC.
Frankie Xie
Frankie Xie, the 1st Chinese mainland fashion designer who made presence at the stage of the Paris Fashion Week in 2006, a remarkable achievement and milestone in Chinese fashion making history.
Frankie won the gold medal in a Japanese young fashion designer award in 1990, then joined the Japanese label Nicole and worked with famed Japanese designer Mistuhiro Mazda. In 2000, his own label JEFEN was launched with enthusiastic acclaim received both locally and internationally.
Dorian Ho
Dorian Ho, awarded “The Outstanding Designers” at the Moët et Chandon’s Tribute to Asian Fashion Designers, and received the “Recognition Awards”at the Bangkok International Fashion Week in 2007.
Ho made his international debut in 2001 at the Mercedes Australian Fashion Week and New York’s Seventh on Sixth. Ho first created his own label DORIANO for China in 1993, and later on launched his highly successful DORIANO HO evening collection. The great acclaim it received led to the launch of his bridal gown collection in 2005.
Seminars
The twin events offer 25 fashion shows and 10 special-topic seminars, including a forecast of 2011-2012 Fall/Winter fashion influences by French trend research and design agency Promostyl. Carlin International, Fashion Snoops, Peclers Paris and WGSN are also presenting seminars.
HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room.