Hongkong Gifts & Premium Fair, the world’s largest event of its kind, providing an ideal platform for marketing, trade, promotion,and an opportunity to develop potential contacts and alliances with international suppliers and buyers alike. The Hong Kong Gifts & Premium Fair serves as an ideal one-stop marketing and sourcing international platform with a wide variety of latest giftware products from worldwide exhibitors.

Hong Kong is an international gifts trading hub, Hong Kong’s gifts industry has long been highly regarded by global buyers. The fair featured various highlighted zones to facilitate sourcing. The Hall of Fine Designs gathered globally renowned brands to showcase a huge variety of exquisite gifts. Demand for branded products among global buyers has always been keen. Hong Kong creativity is also highlighted at the Hall of Fine Designs, with local brands showcasing their outstanding products.

Enormous potential in houseware and gifts, April is one of the peak seasons in Hong Kong for exhibitions and sourcing, asia’s leading show of its kind, the Houseware Fair feature and the Hong Kong International Home Textiles and Furnishings Fair, offer an ideal trading platform for industry professionals looking to expand their footprint in the mainland and global markets.

Year after year, buyers and exhibitors circle the HKTDC Hong Kong Gifts & Premium Fair as the must-attend event on the industry calendar. Attracting influential buyers from every sector in search of unparalleled products, services, and trend forecasts.

As the gifts industry covers a wide variety of items, the fair feature various product zones covering corporate gifts, green gifts, tech gifts, fashion jewellery & accessories, party & festive items, as well as the new “Licensed Gifts” and “Hair Ornament & Accessories” zones.

Tech gifts are prevailing in the giftware industry. Giftware manufacturers unleash its market potential and instill tech features into products. With the proliferation of digital technologies, many personalities, characters and brands have become runaway sensations via the Internet and social media, thus creating boundless licensing opportunities and enriching the gifts market.

The long and illustrious history of the Houseware Fair and Gifts & Premium Fair is a testament to Hong Kong’s pivotal position in the global houseware, gifts and premiums industries. In the gifts industry sees advertising gifts and premiums, tech gifts, figurines and decorations, and toys and sporting goods to have the best outlook.

The concurrent Hong Kong International Printing & Packaging Fair, showcasing a broad spectrum of printing and packaging solutions, creating additional opportunities for buyers looking for the latest printing and packaging products and services. The tremendous range of international suppliers and manufacturers offer competitive prices and top-quality services, enabling buyers to wrap up beneficial trading partnerships.

Fine products need equally fine packaging to attract consumer attention. Products and services include book printing, business printing, digital printing, gift packaging, food packaging, cosmetics packaging and medicine packaging. Suppliers and manufacturers offer products and services for trade buyers from around the world.

The fair coincides with a peak sourcing season in Hong Kong and Guangdong, bringing thousands more buyers to the region. The world’s largest gifts fair, HKTDC Hong Kong Gifts & Premium Fair, and a large-scale well-established trade fair in Guangzhou take place at the same time to facilitate visitors to visit and purchase.

Hong Kong Gifts & Premium Fair 2016
The 31rd Hong Kong Gifts & Premium Fair held at the Hong Kong Convention and Exhibition Centre from 27-30 April 2016, the Fair welcome over 4,200 worldwide exhibitors along with the debut of a number of product zones this year, providing effective marketing and sourcing platform, served as an ideal platform for exhibitors to expand business in international markets.

Hong Kong is an important world-renowned sourcing centre for giftware. A wide spectrum of gift items can be sourced here, ranging from basic to sophisticated and high-value merchandise. The Hong Kong Gifts & Premium Fair is well-known for its large scale, product variety and quality, as well as events.

To capture the attention of global buyers, brands and manufacturers large and small again take the opportunity to launch new products at the fairs. Being the world’s largest fair of its kind, the highlighted Hall of Fine Designs houses high quality products of about 130 brands, such as B.Duck, Carpenter Tan, Moleskine, Nina Ricci, Sanrio and so on. And there be a number of product zones make their debut, namely Art & DIY Gifts, BYOB (Bring Your Own Bag), Photographic & Camera Accessories and Trophies & Medals, optimising sourcing efficiency and effectiveness.

A number of popular theme zones return this year: World of Gift Ideas feature products with creative and trend-setting designs while Avenue of Inspiration set to offer innovative and unique pieces from Hong Kong’s young entrepreneurs and designers, giving buyers a glimpse of local originality. Other product zones include Beauty, Health & Wellness, Fine Porcelain Gifts, Green Gifts, Hiking and Camping Products, iAccessories and so forth.

Catering to the latest market trends, a number of new product zones, including Art & DIY Gifts, BYOB, Photographic & Camera Accessories and Trophies & Medals, make their debut. Wider product ranges can optimise sourcing efficiency and effectiveness.

Green and energy-saving products are prevailing in the giftware industry. Hong Kong enterprises capitalise the opportunities and pool resources in developing green gifts brands. Green & Associates (HK) Limited was established in 1994 and started to engage in green gifts in 2005. The company created green gifts and stationery brands V-15 and OOOBJECT with the blend of original design, functionality and eco-friendly concepts. Its market has extended to the United States and Europe over the years. The exhibitor once again participate in the Fair and showcase various novel green products made by food wastes, such as coffee grounds, egg shell, apple pomace and tea grounds, showing how upcycling works.

Another Hong Kong exhibitor ECO Concepts spotlight Genie Kitchen Garden by Finnish Muoto Rising Star award-winning designer Sebastian Jansson. This is an indoor fast-growing gardening gadget winning GOOD DESIGN™ Awards from the United States.

Fair’s Chinese mainland Pavilion gather multitude of exhibitors with traditional products from Dalian, Jiangxi, Guizhou, Yunnan and so on. World-renowned porcelain products from Jingdezhen Ceramics Co.,Ltd express Jiangnan garden building and natural scenery in finest craftsmanship. Dayao County in Miyilu Ethnic Garment Co., Ltd. from Yunnan dedicates in developing long-history Chinese Yi people costume culture. Products combine traditional Yi embroidery and modern fashion elements with innovation and improvement on materials and styles.

Nanjing Creative Design Center bring “Meet Nanjing” 3D relief handmade soaps made by Tangshan Hot Spring soap-making skill. Fine soap foams contain minerals from the hot spring. Each soap also tells the story of Nanjing cultures and various tourist spots.

The Hong Kong Exporters’ Association (HKEA), the Fair’s co-organiser, establish an exciting pavilion, showcasing the competitive edge of Hong Kong exporters. The pavilion include two major feature zones: Isle of Originality and Smart Design Village.

Over 170 Hong Kong exporters present various local creative and innovative items. The Pavilion is widely recognised as an ideal promotional platform for Hong Kong brands and corporate images. The inaugural Smart Design Village (Hall 5BC) under the Pavilion showcase a wide variety of products categories including promotional gifts, seasonal gifts, home design gifts, sports & recreation gifts, gadgets gifts, baby gifts, travel gifts and paper gifts. Traders can interact under furnished booth decorations. Visitors are able to join game to vote for the best product presentation at booth.

Another zone Isle of Originality (Hall 1E) has been established since 2010. This popular zone once again display local innovative gifts items. The HKEA endeavours to recruiting top-quality exhibitors and creative gifts, thus enhancing the competitiveness of Hong Kong exporters. Onsite buyer promotion service be available, ranging from Pavilion Highlight Booklet, guided tours, free treat of beers and massage services to buyers.

Organised by the HKEA, The Hong Kong Smart Gifts Design Awards 2016, aims to facilitate innovation and creativity. It also seeks to inspire designers to consolidate the necessary skills involved with design and business to enhance their competitiveness in the evolving market. To cope with the growing travel trend, a new category as “Travel Companion” is added. Also, Technology Award is added in respond to the market need of technology integration into life and thus both industries and society be benefited. This year, the Awards has attracted 480 entries. Winning entries be displayed within the Smart Design Village (Hall 5C-E08), recognising the efforts of Hong Kong talents. The Smart Gifts Design Awards Presentation Ceremony be held at the Hong Kong Convention and Exhibition Centre.

Hong Kong International Printing & Packaging Fair 2016
The 11th Hong Kong International Printing & Packaging Fair take place in parallel with the Gifts & Premium Fair at the AsiaWorld-Expo. The fair features a record of some 430 exhibitors, include new exhibitors from Denmark, Indonesia and the UK. The latest printing and packaging products, materials, techniques and services be featured at the fair. The De Luxe Zone encompasses high quality and innovative printing and packaging solutions that are designed to meet the growing demand for brand-building and packaging of high-end consumer goods, such as jewellery and cosmetics.

With rising concerns about the eco-friendly elements of products, whether the packaging can be reused or recycled has also become a key factor affecting the choice of consumers. The Green Printing & Packaging Solutions zone gathers a range of sustainable printing and packaging items. Throughout the fairground, visitors can easily identify other exhibitors that provide eco-friendly solutions by the placement of green-leaf insignia on their booths. Moreover, along with the advancement and growing popularity of 3D printing technology, the inaugural 3D Printing Display area is launched this year to spotlight a series of 3D printing-related products.

Hong Kong Gifts & Premium Fair 2015
The 30th edition of the fair held at the Hong Kong Convention and Exhibition Centre from 27 – 30 April 2015, welcome over 4,100 exhibitors from 37 countries and regions are expected, in which exhibitors from Bangladesh, Brazil, Czech Republic, Egypt and Israel be first-time participants.

A special feature this year is a display at Hall 1B Entrance of the HKCEC which tells the story of the evolution of both the Hong Kong Houseware Fair and the Hong Kong Gifts & Premium Fair over the past three decades.

Hong Kong is an important world-renowned sourcing centre for giftware. A wide spectrum of gift items can be sourced here, ranging from basic to sophisticated and high-value merchandise. The fair unveils the latest gift and premium market trend, and provides an ideal business platform for industry players.

To sharpen the competitive edge, industry has started to engage in brand development and focuses on creative and functional products. Hall of Fine Designs showcase high quality products of more than 130 brands; World of Gift Ideas feature products with creative and trend-setting designs while Avenue of Inspiration return to offer innovative and unique pieces from Hong Kong’s young entrepreneurs and designers, giving buyers a glimpse of local originality.

A British exhibitor Thumbs Up (UK) Ltd. showcase creative diamond glass with fashionable appearance, adding sparkle to modern daily life. Hong Kong exhibitor Mipow Limited display PLAYBULB color – Smart Color Light & Wireless Speaker 2-in-1, which can bring music to every corner of a room.

World of Gift Ideas feature products with creative and trend-setting designs, catering various market needs. A Spanish company Manufacturas Anframa SA is famous for its high-quality metal products, such as wall decoration, clock and watch, stationary, chess board and jewellery.

Catering to the latest market trends, three inaugural theme zones be added. Beauty Products & Accessories Zone feature cosmetics and personal grooming products from Hong Kong and the Chinese mainland; Hiking and Camping Products Zone catch up with the recent craze of outdoor recreation and exhibitors from Hong Kong, the Chinese mainland and Korea present their latest products; Fine Porcelain Gifts Zone feature refined porcelain products from Jingdezhen of the Chinese mainland, offering a wide range of options for buyers.

Jingdezhen Changnanyuan Ceramics Co., Ltd., one of the exhibitors from the inaugural zone “Fine Porcelain Gifts”, showcase its refined porcelain products from a well-known ceramic Jingdezhen artist. Its “Tianfu sheep” manifests the wealth of inspiration from Chinese Jingdezhen’s porcelain products.

The Hong Kong Exporters’ Association (HKEA), the fair co-organiser, establish an exciting pavilion, showcasing the competitive edge of Hong Kong exporters. Within the pavilion, Isle of Originality, Design Village and Brand Oasis aim to promote original designs and brands.

To provide a promotional platform for new brands and corporate images, “Brand Oasis” (Hall 5C) return with high recognition from exhibitors and buyers. Under globalisation and keen market competition, brand building is essential for exporters to explore markets in the world. This platform also serve to attract foreign brands to work with Hong Kong exporters to penetrate the Asian, especially the Chinese mainland market. Visitors be able to participate at the “Brand – any new thinking” sharing game, while buyers are invited to network with the brand exhibitors over happy hour periods to get to know the unique story behind individual brands.

To motivate Hong Kong original designs and brands, “Isle of Originality” (Hall 1E) manifest the innovation and creativity of Hong Kong companies. Firstly incorporated in 2010, top-quality exhibitors and products have been profiled to offer superior buyer experience. The dedicated zone aims to promote the image of local creativity, thus enhancing the competitiveness of Hong Kong exporters. Onsite buyer promotion service be available, ranging from Pavilion Highlight Booklet and guided tours to buyers.

Riding on its success and overwhelming response, the HKEA further encourages industry transformation and promotion of original design. It thus establishes “Design Village” (Hall 5C), which showcases a wide variety of original designs and trend-setting gifts, offering opportunity for buyers to explore the fantasy of design.

Promoting the integration of business strategy and design, The Hong Kong Smart Gifts Design Awards 2015 fosters creativity and innovation by Hong Kong corporate bodies, designers and students. Winning pieces be displayed at Hall 5C-A23 during fair period.

The HKEA has successfully orgainsed the Hong Kong Smart Gifts Design Awards (HKSGDA) for the 4th year since its launch in 2012. Not only is it to facilitate creativity and to drive innovations among design talents, but it also seeks to inspire designers to consolidate the necessary skills involved with design and business to enhance their competitiveness in the evolving market. The year, the Awards has attracted 433 entries. Winning entries be firstly displayed within the Design Village (Hall 5C-A23) for roving exhibition, recognising the efforts of Hong Kong talents.

Hong Kong International Printing & Packaging Fair 2015
Jointly organised with CIEC Exhibition Company (HK) Limited, the concurrent Hong Kong International Printing & Packaging Fair (27-30 April) at AsiaWorld-Expo presents printing & packing products, services, equipment and consumables as well as pre- and post-press logistics services. This 10th edition of the Printing & Packaging Fair welcome more than 410 international exhibitors, including new companies from Belgium, Korea, Malaysia and Vietnam.

The prevailing industry trends be highlighted at dedicated theme zones, including the De Luxe Zone and the Green Printing & Packaging Solutions Zone. For the first time, a new Beauty & Cosmetic Packaging Display Showcase be located within the De Luxe Zone in response to huge demand in the sector. Also new to the show is the Festive Items Display.

Market Trends
Company gift-giving is a stable and big market valued at over €1 billion. In some culture, gifts are not noly necessary, but also be useful. Some of the top trend categories for gifts are gift boxes featuring travel or other experiences, high-tech products, company gifts and green products. These trends extend to Europe and other Western markets.

In the business-to-consumer (B2C) market, buyers can easily find a wide variety of quality gift in the market, but consumers usually make different choices because they are driven by emotion. Therefore it is important for brands to create a strategy to deliver a local product proposition consistent with consumer tastes. For multinational corporate brand this meant finding a balance point between traditional culture heritage and local cultural and artistic environment.

Consumers are ing to pay more for houseware and various gifts items with special designs, as these products serve not only basic needs but also reflect the individual style of consumers and improve their quality of life. With the designers’ innovation and insights into daily life, many new products and brands have forged their way onto the market. Quite a number of companies choose to progress from creating innovative designs to launching their own brands so as to enhance consumer loyalty and product value.”

Not only do consumers demand products with better quality and design, they are becoming more and more concerned about whether the products promote good health and are environmentally-friendly. Therefore, wellness products and health & beauty products are particularly popular in the market nowadays. To catch the consumers’ attention, manufacturers also stress their efforts in protecting the environment through the materials and production process.

Hong Kong Exporters’ Association
Founded in 1955, The Hong Kong Exporters’ Association (HKEA) is a non-profit making trade association committed to closely liaising with local and overseas trade organizations, safeguarding the interests of the Hong Kong export trade and expanding business opportunities for Hong Kong exporters. We endeavor to develop Hong Kong as a trading hub for exporters. Currently, the HKEA corporate members specialize in diverse areas of export and re-export trade, as well as manufacturing.

Hong Kong Trade Development Council
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room.