Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art traditionally includes designing books, advertisements of different products, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.
Commercial art, often called advertising art, is used to sell goods and services. It is different from fine art, which exists for its own sake. There are a few specific careers one can pursue in commercial art, and many of these require the completion of a degree program in commercial art or a similar area.
By commercial art we mean every artistic expression produced in series and aimed at consumer needs. It is made with very heterogeneous techniques and materials that can range from printing techniques to digital ones. It focuses on the talent of their author with respect to his technical skill and includes expressions such as graphics, branding, the creation of logos, illustrations reproduced in series and advertising campaigns. Precisely for these reasons, it contrasts with the fine arts that instead claim the uniqueness of art and favor the technical talent of their author. In the words of pop artist Roy Lichtenstein:
Advertising graphics are understood to be graphics serving a practical visual purpose. This is usually generated by graphic designers (today graphic designer). These include, but are not limited to, book graphics, official printmaking, typeface and typography, banknotes, stamps, movie posters, signets, bookplates and advertising graphics. A sub-area is also the opportunity graphic. In addition, the sector includes almost all computer graphics. In contrast to her, original artistic artwork and the artistic use of computer graphics are part of media art.
Skill:
Most commercial artists have the ability to organize information and knowledge of fine arts, visualization and media. It is commonly used for advertising goods and services. Fine art, on the other hand, is for the artist. Commercial artists creatively think of ways to entice the viewer with digital art and photography. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation. Commercial artists should have skills in free-hand drawing and painting, experience using graphic design and editing software, and a basic knowledge of advertising principles. Commercial Art is usually made for mass exposure and distribution. Commercial art creates a way to show people the product or service by using an image that may catch one’s eye. This is one way businesses are promoting and advertising their products and services.
Commercial art applies artistic principles to a variety of fields. Commercial artists design advertisements, logos, billboards, brochures, book covers, product packaging and other similar artwork. Their work is often used to sell, promote, explain, narrate and inform.
Commercial artists can specialize in graphic design and illustration, among other areas. Illustrators create images for use in books, magazines and stationery. Graphic designers create artwork and layouts for books, newspapers, magazines, television, product packaging and the Internet. Graphic design professionals often work in advertising, marketing or related fields.
In copyright terms, a commercial graphic is a work of applied art (artwork) in which more creative height must be achieved than in other types of work. As a result, logos do not fall under copyright as long as their design does not significantly exceed the average and commonplace. However, they can be registered as a design if they have a peculiarity, that is, if they produce a different impression than a previously designed logo.
Career:
Commercial art instruction is commonly available through programs to continue their education in bachelor’s degree programs in related areas, like commercial photography, media arts, or illustration.Commercial art rogram can expect to complete courses in topics such as commercial art and illustration, color theory, drawing, graphic design, typography, multimedia design, and photography.
Students interested in commercial art careers might also want to participate in internships to improve their professional skills and develop their portfolio.
There are a variety of jobs that require skills in commercial art. Graduates may work for advertising or marketing agencies, or they may offer their services on a freelance basis. Commercial artists can specialize their careers in graphic design or illustration, among other areas. Here are a few careers that involve commercial art:
Promotion & Advertising
Paintings, illustrations, photographs and media created for promotions and advertising.
Visual Branding
Art used for visual branding such as logos or a brand mascot.
Publishing & Web Design
Covers, illustrations and graphic elements for magazines, books and web sites.
Decorative Arts
Art used to decorate products and interiors.
Ornamental Art
Art used in architecture.
Packaging Design
Art used in the packaging of products.
Environments
Commercial environments that resemble installation art such as a display window.
Communication
Graphic designs that communicate information such as signs.
Fashion Design
The design of fashion to fit requirements such as to meet demand for a current trend.
Entertainment
Entertainment such as movies that are produced to commercial requirements. Film can also be considered a fine art if it is created from the inspiration of the creative talent involved.
Game Art
The design of characters and environments for games.
Pop Art:
By definition, all art is the expression of emotion and imagination. It begins with a concept or idea and blooms in the artist’s hands. Fine art’s purpose is to create an aesthetic object that’s appreciated for its fine and unique qualities. Fine art’s purpose is simply to exist and thereby offer enjoyment to others. It doesn’t compel the viewer to go out and do something or purchase something.
Fine art is respected and critically acclaimed. Commercial art might be appreciated and acknowledged, but it’s not going to hang in the Louvre. Commercial art tends to utilize acquired skill, whereas fine art requires inborn talent.
Commercial art includes advertising, graphic design, branding, logos and book illustrations. Fine art includes paintings, sculptures, printmaking, photography, installation, multi-media, sound art, and performance.
The difference between commercial art and fine art was pretty clear up until the mid-20th century. Commercial art included television and print advertisement campaigns, as well as mass-produced images. Fine art consisted of one-of-a-kind unique objects such as paintings, sculptures and works on paper that were exhibited in galleries and museums.
“Commercial art goes against the main direction of art because it focuses on the thing rather than on the environment, on the figure rather than on the background. The aesthetic sensitivity to which I refer is an anti-sensitivity, evident anti-sensitivity. »
Then the art movement known as pop art subverted and merged those diverse aims in the 1960s. Pop artists such as Andy Warhol mass produced images using the tools of a commercial artist.
The gap between commercial art and fine arts was eliminated in the mid-twentieth century with the advent of pop art, which, in addition to introducing techniques never before used in the art field, portrayed subjects of low culture that were reproduced in multiple copies. In addition to pop artists such as Andy Warhol and James Rosenquist, those who came into contact with commercial art include Barbara Kruger, Richard Prince and Sherrie Levine.