Look back of Maison & Objet September 2022, Paris Design Week, France

The Maison & Objet 2022 took place from 8 to 12 September at Paris-Nord Villepinte Parc des Expositions, Allée des Érables, Paris, France. For the September 2022 edition, following two years surrounded by our own four walls, Maison&Objet Paris is inviting visitors to step inside the new kind of world we’ve all been dreaming of, echoing a deep-rooted need for meaning and emotion.

Maison&Objet Paris illustrates this social undercurrent with its “META SENSIBLE” mantra, which paints a picture of a physical world that is no longer in opposition with its digital counterpart. Better still, the two worlds are mutually influential, cross-fertilising and even merging to become a brandnew media for creation, communication and distribution. It is a concept that was forged by the NellyRodi agency, and was rolled out through a range of different activities come September.

Industry professionals from the home decor, design, crafts and lifestyle sectors were finally able to get together with their projects in style. The September edition of Maison & Objet, the key enent of the Paris Design Week, welcome to all those with a passion for design to share with us their art of living, looking and designing. Rising talents and iconic design brands, young graduates and museum institutions, freshly launched design houses, artisans and designermakers with inspired and inspiring hands all flock to Paris to invent and showcase their vision of a desirable lifestyle.

It’s a fact, the times in which we are living have sparked a yearning for interiors that strike a subtle balance between being anchored in the real world, surrounded by artisan pieces, craftsmanship and tactile materials, and, at the other end of the spectrum, an appetite for digital living, free of all physical ties. A lifestyle that is in harmony with nature, that leverages technology to bring people together, whilst drawing on traditional expertise that is handed down from generation to generation, bearing witness to the passing of time. Desirable Development helps strike that subtle and much longed for balance that sets us on the path of uninhibited revival.

Maison & Objet marked by dynamic international business, confirming the attractiveness of inspiring events. The inspiration theme was invite us to a rediscovered exaltation, to the re-enchantment of the lives. It was in a positive business climate once again that the doors of the decor, design and lifestyle fair, located at the Paris Nord Villepinte Exhibition Centre. The trade show many exhibitors a wide range of products for the housewares and decorative items. Industry professionals from the home decor, design, crafts and lifestyle sectors were able to get together, meet at Maison&Objet to exchange ideas, make discoveries and sense market trends.

This exhibition is communication and information platform in the industry and offers the exhibiting companies the opportunity to present to an audience of experts here. Visitors can learn the detailed and comprehensive information on the latest trends and products in the industry. MAISON & OBJET offers an ideal setting for the professional decoration, design and lifestyle community to build solid business partnerships and find a source of inspiration. The show floor brims with sparkling sets of the newest products available for hospitality professionals, architects, retailers and interior designers.

With the return of Maison & Objet to Paris-Nord Villepinte and with Paris Design Week in the heart of the capital, Paris Design Week are able to offer design and decoration professionals and enthusiasts the opportunity to connect and engage in person once again. Driven by enthusiasm, passion and energy, Paris Design Week are firmly focused on bringing you the very best of design in Paris. In recent years, the exhibition has begun to gradually transcend the limitations of space. Districts of Paris responded to the trend of design week, and pushed the latest ideas to the streets. The 2022 edition galvanised support from a record number professional from the Parisian design, crafts and lifestyle scene. The positive energy rippled out beyond the walls of the Paris-Nord Villepinte Exhibition centre and right into the heart of the city via Paris Design Week.

Maison&Objet September 2022
For 26 years, Maison&Objet organised by SAFI (a subsidiary of Ateliers d’Art de France and RX France), has been engaging with and bringing together the international design, home decor and lifestyle communities. Maison&Objet’s trademark? Its unique ability to generate connections and accelerate business, both during trade fairs and via its digital platform, but also through its unique talent for highlighting trends that was excite and inspire the home decor world. Maison&Objet’s mission is to reveal talent, spark connections and provide inspiration, both on and offline, thereby helping businesses grow.

Through two yearly trade fairs for industry professionals and Paris Design Week, a public event in September that brings the creative energy of designers and brands together in the City of Lights, Maison&Objet is the go-to platform for the entire interior design sector. Unveiled in 2016 Maison&Objet and more, or MOM, enables buyers and brands to continue their conversations all year round, launch collections and create connections beyond physical meetings. The weekly roundup of exciting new finds constantly stimulates business across the sector.

Build bridges between the world’s different cultures, facilitate new ways of creating and enjoying interiors and design, perpetuate exceptional artisan trades and propel them into the future, shine a light on new and meaningful initiatives that drive forward innovation. In 2022, Maison&Objet deploys new digital services with the launch of three transactional tools. To take things even further, the Maison&Objet Academy now provides industry professionals with an exclusive web channel that broadcasts monthly content focusing on training and on deciphering market trends. the social media platforms, meanwhile, keep all those design discoveries going by engaging daily with an active community of almost one million members on Facebook, Instagram, Twitter, LinkedIn, Xing, WeChat and now TiKTok.

Highlights
Once again this year, Maison&Objet Paris was clearly be so much more than simply a trade fair: it was a place that invites visitors to explore unique sensory experiences and tap into tomorrow’s trends. As well as the “in” event (at the Exhibition Centre), Maison&Objet Paris was also host “off” events (Paris Design Week) as well as “on” events (online via the MOM digital platform and the Maison&Objet Academy). Proof itself that hybridisation is now a firm fixture within decoration, design and lifestyle community.

A vast number of designers and makers have, indeed, already got on board with the trend, seeing homes as protective nests with curvaceous silhouettes whose bubble-gum decors are paired with iridescent hues for a new phantasmagorical feel. Objects, fabrics and furniture all draw on a naive or dreamy repertoire. In the age of an ultra-pixelated metaverse, the (real) home exudes a soft and uplifting vibe. In that vein, the brands like Pink Stories, PolsPotten, Mojow or Italian firm Saba – which has already started retailing its sofas NFT form – already look set to be absolute musts.

This edition of the decor, design and lifestyle fair happened in an atmosphere of great enthusiasm overall, with more than 2 200 exhibiting brands encountering nearly 59 000 visitors who were as passionate as ever in their search for newness for the upcoming season. The industry has once again demonstrated the depth of its creativity and innovation, as ¼ of exhibitors, in other words, nearly 500 of them, were present for the very first time at Maison&Objet Paris.

Comments heard around the fair also reflected the joy of getting inspired over these 5 days and, especially, the importance of in-person encounters for an industry facing multiple challenges. With the return of many iconic brands in the industry, such as Serax, Ethnicraft, Les Héritiers, Seletti, Ibride, Maison Berger and Bonton, which had chosen to skip the editions held just as the health crisis was ebbing, firms have reiterated their desire to reconnect with the fair and thus, meet new clients and partners, showing us all the importance of direct discussions, the magic of chance encounters, and the need to touch and see the items that was shape future trends.

On the visitor side, 58,688 visitors attended the fair, 36% of whom were international, with the return of South Korea, India and Japan, and a reaffirmation of growing interest from the Americas (e.g., 1068 visitors from the U.S. and 205 Canadians). Also worth noting was the net increase in average time spent on-site by visitors, as the fair offered a tempting programme, in addition to the numerous stands.

With many feature areas and exceptional events, participants were also able to enjoy spotting the moods of the season within the What’s New? spaces, which are now mainstays of the fair, with settings designed by trend experts Elizabeth Leriche, François Bernard and François Delclaux. We also felt fabulous energy around the Cook&Share sector, with the joyful playground of the Waww la Table project, created by this Instagram account that has become known over the past two years for its now-famous contests and gorgeous reception settings. There was an infectiously hedonistic spirit about, embodied simultaneously in the chef demonstrations organised by Gault&Millau to celebrate the publication of their first ‘Guide 109’, a directory of gourmet recipes created by young talents on the French culinary scene.

From the gathering of new exhibitors entitled ‘Spotlight’, to the new springboard for young talent, ‘Future On Stage’, along with Cristina Celestino, Designer of the Year’s, setting for the restaurant in the Signature sector of Hall 7, or the immersive palace Reminiscence, standing at the entrance to this same hall…

And to keep the immersion going, visitors were invited to discover within the fair a selection of the programme from Paris Design Week, the event in the heart of Paris organised by Maison&Objet, which took over the capital with over 400 participants and showrooms this year (a new record) celebrating design and creativity. Within these showrooms, galleries, cultural venues, and historical monuments, Paris Design Week transforms Paris yet again, through 17 September.

The Designer of the Year was stage an enchanting new restaurant design in the Signature space in Hall 7. The ‘What’s New?’ programme, meanwhile, was showcase the inspiration spaces put together by Elizabeth Leriche, François Delclaux and François Bernard. These three trend-spotters are returning to the trade fair once more to share their hottest finds for the autumn season, with colour-packed installations that are guaranteed to deliver a decidedly upbeat experience.

That same curative vibe was filter through to every part of the event, with Maison&Objet Paris shining a light on innovation right across the board. Visitors was able to engage with emerging brands (that have been awarded the new Future on Stage label), discover the new guard of French designers (Bina Baitel, Samuel Accoceberry, Charlotte Juillard and Pierre Gonalons, was presenting their selfproductions for the first time ever in the heart of the Signature space in Hall 7), and meet the up-and-coming stars of the Dutch design scene, who are honoured in this edition’s Rising Talent Awards section and were carefully hand-picked by a high-flying jury (Ineke Hans, Hella Jongerius, Kiki Van Eijk and Wieki Somers).

The “Cook & Share” sector (Hall 3) is also set to be yet another of this edition’s absolute musts. It was give visitors the chance to discover dishes rustled up by Gault & Millau’s carefully curated “109” selection of chefs who are already on track for becoming some of French gastronomy’s biggest names. “Waww la table”, meanwhile, was blow a breath of fresh air through the world of tableware, using installations to demonstrate just how much the sector’s traditions have changed. The team was also invite the jury that judges its year-end table setting contest (India Mahdavi, Thierry Marx and Stéphane Bern) to award prizes and host a one-off talk.

Paris Design Week 2022
The edition’s final flourish was come in the form of Paris Design Week, Maison&Objet Paris fringe event, which was set up home in three of the capital’s most buzzing neighbourhoods and was also embrace the trend for all things “phygital” (part-physical, partdigital). The importance of craftsmanship and new ecological solutions was notably take centre stage at the Paris Design Week Factory at the Espace Commines. Digital design, meanwhile, was the focus of numerous exhibitions, showcasing creations from designers and architects alike. A record number of showrooms was also be open right across the capital, with a special itinerary inviting visitors to cast their eyes over Parisian stylists’ favourite furnishings.

A wave of design is currently rippling right across Paris, announcing the hotly anticipated return of Paris Design Week from 8th to 17th September. Running in parallel to the Maison&Objet trade fair, Paris Design Week gives industry professionals, design enthusiasts and the general public the opportunity to immerse themselves in the very latest trends in design and decoration. Enjoy a vibrant experience in the world’s most stunning city by spending 10 days honing your design expertise.

The programme was include the chance to discover up-andcoming talents that are on track to becoming tomorrow’s big names at the Paris Design Week Factory; a series of new Parisian addresses to add to your design musts; a futurefocused take on design spearheaded by the Campus des Métiers d’Art & Design at the Académie du Climat, a veritable laboratory showcasing work from the most exciting young design minds; and a gourmet trail by Gault&Millau, this edition’s prestigious partner. After wending their way through the French capital’s streets, all those attending Paris Design Week was able to feast at the hottest addresses on the Parisian bistronomy by daylight and enjoy cocktails in the evening, district by district, to celebrate a post-summer season fuelled by design.

Whether you’re looking to further refine your collectable design eye, update your little address book of design, get to grips with French design expertise, delve deeper into the universe of “Meta Sensible”, meet up-and-coming design talent, or simply see Paris in a whole new light, Paris Design Week offers everyone with endless enticing ingredients for a truly inspiring stroll.

Continuing the underlying thread adopted for the September edition of the Maison&Objet trade fair, Paris Design Week invites us to step inside the kind of world of which we’ve all been dreaming. Hold up a comparative mirror to the sensorial and intangible, feel the emotion sparked by handcrafted wares and be moved by the sight of a digital work of art destined to be installed in a “Meta” interior, without in any way feeling torn between the two. What if, in actual fact, rather than having to choose, we could simply bring the real and virtual worlds together as one? Paris Design Week was provide the keys to understanding this previously unseen offering that sees the two worlds mingle and combine, with exhibitions and installations showcasing processes or digital works that can cater to real interiors.

This is where Paris Design Week truly plays its charm card. With a helping hand from France’s Centre of National Monuments, visitors was invited to admire one-of-a-kind creations staged in Parisian venues that have been totally transformed, or that are aren’t usually open to the public. When contemporary design strikes up a dialogue with endless centuries of history, it is simply metamorphosed, becoming thoroughly universal.

Paris Design Week Factory
This hive of creativity is where the new generation is set to explore the physical dimension of the Meta Sensible theme. At the Espace Commines, Emily Marant’s fresh and discerning eye was introduce us to a selection of new design houses that are currently making their mark: 13Desserts, Alice Renaud, Mademoiselle Jo and Noka Design.

D3SING CAPSULE BY ELLE DECORATION
To mark its 35th anniversary, the team behind Elle Décoration has invited 15 international designers, stylists and interior designers to collaborate with a digital or 3D artist. All the pairs have spent the first six months of 2022 designing those famous virtual or “phygital” works known as NFTs, drawing inspiration from their own respective fields. The space was staged by Sam Baron, and was notably feature the fruit of collaborations between Aurèce Vettier and Gilles & Boissier, Anthony Authie and Sam Buckley, Charlotte Taylor and Constance Guisset, and Alba de la Fuente and Tom Dixon.

Design For a Wild World, The Campus des Métiers d’art & design at the Académie du Climat
The title of this exhibition has been specifically chosen to echo Victor Papenek’s work “Design for the Real World”, a trailblazing publication that flies the flag for addressing social and environmental concerns and the challenges surrounding sustainability as part of the design process.

After its highly successful inaugural participation in Paris Design Week last year, the Campus des Métiers d’Art & Design, which brings together the French capital’s 8 most eminent design colleges (the École Bleue, the École Boulle, the École Camondo, the École Duperré, the École Estienne, the École professionnelle supérieure d’arts graphiques, the École Nationale Supérieure des Arts Appliqués et des Métiers d’Art, and the École des Arts Décoratifs), was set up home at the Académie du Climat alongside 10 top technical colleges to present their students’ most outstanding projects over the course of 5 full days. It was give visitors the opportunity to gauge just how these fledgling designers go about exploring and balancing the links that exist between the real and virtual worlds, and how they challenge production systems, the environment and consumer society through the prism of design.

The hotel La Louisiane thrusts design centre stage for the second edition of “Bienvenue Design”
Some twenty rooms in this thoroughly unique setting was occupied by galleries, designers and design houses, who was each showcase their own specific take on historic or contemporary design, embracing the venue’s whimsical vibe

Designer and architect Harry Nuriev was the hotel’s guest of honour. Along with his agency Crosby Studio, he is set to produce a collection of furnishings and to work his design magic on numerous spaces within La Louisane, including a bedroom, the inner courtyard, and an upper floor cafeteria, inviting visitors to explore his highly personal perception of this historic hotel. Highly experienced in 3D imaging technology, Nuriev was also push the boundaries of his project still further by creating a virtual version of La Louisiane.

Stolen Objects From Under The Sea, by Uchronia and Antoine Billore
The Uchronia collective is side-stepping the world of VR to explore the notion of Meta in its analog form. The exhibition features hundreds of ceramic fish and shells, inviting us to admire the beauty of our oceans and drawing our attention to all the species roaming the seabed that are gradually becoming endangered. Numerous vintage pieces from Vallauris, meticulously assembled by Antoine from Stolen Objects From My Exes, form a surrealist backdrop for contemporary creations designed by Uchronia, which appear to have grown from our memories. These pieces, like relics from the sea, resemble anemones, starfish and more, and are all imbued with the very best French craftsmanship.

The exhibition staged by interior designer Isabelle Stanislas at the Hôtel de Sully
Straddled between the courtyard and garden, it exerts a push and pull between indoors and outdoors, whilst the use of architectural follies and new modular pieces of furniture sparks curiosity. The installation invites us to explore a sensory story, looking, touching, hearing, seeing and smelling, in a subtle nod to the allegories that feature on the building’s facades.

The third edition of “Design sur Cours”
In partnership with Les Ateliers de Paris. The Marais’ majestic townhouses and their bare stone or tree-filled courtyards was provide a backdrop for some thoroughly original and truly monumental installations. Alexis Tricoire at the Bibliothèque Historique de la Ville de Paris, the Interprofession de la Filière Forêt-Bois for the Centre-Val de Loire region at the Bibliothèque Forney, and other design names at the Hôtel d’Albrey, the Hôtel de Coulanges and the Hôtel de Soubise.