2020 “Design Spring” Contemporary Chinese Furniture Design Fair, China International Furniture Fair, Guangzhou, China

The first “Design Spring” Contemporary Chinese Furniture Design Fair held on July 27-30, 2020 at the China National Expo (Guangzhou) Hall 3.2, Pazhou Canton Fair Complex, Guangzhou..

This is a historic collective appearance by Chinese original furniture designers. In an exhibition hall covering an area of ​​10,000 square meters, 98 outstanding Chinese design brands with different styles have passed the product alliance, a study room, a tea house for everyone, a new designer, YUAN The five themed sections of the Art Design Museum bloom in the summer, releasing the charm of Chinese furniture design to the world. The power of brand, culture, design, and art, and the ultimate furniture aesthetic experience attracted a large number of audiences to visit.

This “Spring of Design” is the world’s first furniture design exhibition in 2020. More than 40 Chinese first-line original furniture designer brands and more than 200 Chinese first-line furniture designers and artists gathered in the “Design Spring”, like a design symphony concert, which will surely play the strongest sound of China’s innovation era.

“Design Spring” covers an area of ​​10,000 square meters and consists of six major sections: brand-driven, cultural-driven, art-driven, design-driven, Dajia Teahouse·Forum, and design awards. Give full play to the brand effect, cultural effect, innovation effect, commercial effect, content effect, and trend effect, and strive to create an ideal Chinese furniture design exhibition, become a window to understand the development of Chinese furniture design, promote the growth of Chinese furniture design, and grasp Chinese furniture design Guide to consumption.

The “Product Alliance” exhibition area is the first content camp of “Design Spring”. It is composed of 14 brands with different charms. From harmonious but different content composition to different and integrated brand matrix, the logic behind it is Explore deeper consumer demand and create growth points for domestic demand: cultural consumption of furniture, artistic consumption of furniture, design consumption of furniture, and brand consumption of furniture.

The “Pin Alliance” exhibition area forms a ring-shaped block in the “Spring of Design” exhibition area and surrounds other different content sections, giving full play to the brand-driven role, and giving the “Spring of Design” more value and charm: commercial, artistic The popular; the niche; the traditional, the contemporary; the art, the design…, it not only reflects the pursuit of each designer’s brand, but also projects how diversified Chinese people yearn for a better life.

The “Youjian Study” exhibition area is a cultural-driven section of the “Spring of Design”. It drives contemporary design with culture, demonstrates the self-confidence of the culture of a great country, shows the sustainable creativity and driving force of Chinese furniture designer brands, and examines contemporary creations on the basis of traditional culture. The craftsmanship and materials are sublimated with the spirit, and the Tao is carried by the instrument. There is a study room with the theme of traditional culture and contemporary design. “Youjian Study” uses the best brand, elegant culture, and innovative exhibitions, like a journey to a peaceful and elegant home.

The “Yuan Museum” exhibition area uses art to drive commercial reforms, radiating multiple individual vitality, and combines with the development of art real estate, art design, art hotel, and art business to inject more possibilities and tension into the “Spring of Design”. The “Yuan Museum” exhibition area uses a huge overall space for conceptual design and scene layout, fully interpreting and expressing the works of Chinese artists and designers born in the 50s to 90s and the artistic design value they represent.

The “New Design” exhibition area is curated by the co-curator of “Design Spring”, Mr. Zhou Chenchen, aiming to help companies find the best people, so as to do the right thing, using the city of Guangzhou as the starting point and carrier, Try to promote the upgrading of the enterprise and the progress of the industry with design. “Design Freshman” brings together the best young original designers and design brands in China, showing their unique design works created by their global diversified experiences and open design ideas. And from their perspective, it brings a collision of different thinking.

As the theme exhibition area for VIPs and guests to rest and relax in the “Spring of Design”, “Dajia Teahouse”, you can chat with friends with tea in Dajia Teahouse. Everyone’s teahouse provides a place for people to walk around and watch the exhibits of tea.

EDIDA Awards China Retrospective
EDIDA (ELLE DECORATION INTERNATIONAL DESIGN AWARDS) was introduced to China by “ELLE DECORATION Home Gallery” in 2005. During these 15 years, the EDIDA International Design Award (China) is dedicated to discovering outstanding designers in China and making more Chinese good Design can be discovered by the world. In the future, EDIDA also hopes to build a stage for more Chinese original design forces and become a booster for Chinese design.

Many works with rich oriental elements have been on the stage of EDIDA (China), such as the “Pebbles Series” designed by Nendo for Zhepin, “I Love Yoga” designed by Zhang Yonghe, and Shangxia Datiandi Carbon Chairs, etc., are all in the history of EDIDA (China). Many young designers also introduce themselves to the world through EDIDA (China).

Wen Hao, the founder of the pre-Livestyle brand, is also the chief curator of this Spring of Design exhibition. Life first brings the two latest design series “Tang” and “Song” in 2020 to the Spring of Design. This is also derived from the thinking of the founder Wen Hao in the epidemic: “If I can only do the last work, I will What do you do?” So, Wen Hao drew inspiration from the aesthetics of the two dynasties of “Tang” and “Song”, and showed the toughness of the Tang Dynasty without losing the arc and the soft vibe of the Song Dynasty through brass.

When talking about the current phenomenon that young people are regarded as the main force of product consumption, Wen Hao showed a more rational thinking. He believes that different brands have different audiences. With age, consumers’ aesthetics and lifestyles The needs will change. As a designer, you should focus more on products and design than trends, and do a good job of every design draft at hand. The first life scene also combines the works of artist Sun Wentao, showing the curator’s curatorial concept of “art and life are inseparable”.

Shen Baohong, the head of U+, injected his thoughts about the epidemic into U+’s curation. The entire exhibition area presents an open attitude. Each cubicle forms a scene of its own and is relatively independent, reflecting the current social situation.. The new and old products are rearranged and combined to form the grand theme of “Chinese Gene”.

“How much More or Less”
“How much More or Less” this year uses the healing standard green as the theme color, and uses “Evergreen” to convey the beautiful vision of peace and joy and natural visual perception. For example, in the representative work “Chang’an Sofa”, a large area of ​​green is used, which makes the whole work more relaxing, and it also fits with the three brand keywords “independent, sophisticated, and pyrotechnic” mentioned in “MoreLess”.

Not ink
This time, the non-mo booth was designed by the founder Wu Bin himself, using the “modern oriental” he is good at as the starting point for the design, incorporating traditional oriental aesthetic elements such as water and stone into the booth design. At the same time, Weimo also released its latest product series-“shore”, “eaves”, “kites” and “shadows” in this exhibition, abstracting oriental elements, borrowing minimalist design techniques and combining architectural textures to show The artistic conception of “blank”.

Suyuan has always maintained a reputation for low-key and good design in the design world. There is no overwhelming publicity and store expansion. Suyuan is acting as a promoter of “slow life” at his own pace. Founder Wu Wei also found industry opportunities after the epidemic: “The epidemic slowed down the industry and the entire society, and people began to have time to pay more attention to themselves. This actually coincides with Suyuan’s long-standing philosophy.” It is precisely because of focusing on user needs that every product innovation of Suyuan is a new and self-discovering process, which also enables more young people to abandon impetuousness and focus on discovering the beauty of life.

The 2020 new round table does not use any hardware in the design, but adopts a tenon and tenon structure, which restores the beauty of wood. The bed and bedside table, which are both new products, can be combined freely: they can be used together, or they can be easily split into two single beds, which is very practical.

Designer Chen Yanfei has always maintained a rational vision and attitude towards Pusu’s development. He believes that the current furniture design market is still a niche market compared to other industries. The industry has huge potential for development and there are still gaps waiting to be developed. Therefore, Pusu is also moving forward at its own pace while insight into the market.

When talking about the future development direction of Pusu, Chen Yanfei gave a rather “anti-trend” answer: “The future development trend is diversified, and the current young people have actually shown an’anti-mainstream’ minority. Cultural awareness, which also means that every fashion trend will have its own followers.” Therefore, it is more important for Pusu to set the tone for himself and stick to his values.

Degu introduced the exhibition form of the museum into this spring of design, allowing visitors to experience the beauty of the furniture itself in the smooth movement planned by Degu. Under the theme of “Contemporary Design, Chinese Values”, Degu United Spring innovatively uses independent design brands and furniture manufacturers to jointly curate the exhibition, showing more possibilities for industry cooperation.

Self-made company + blanket manufacturing
The founder Song Tao has always conveyed the concept of the trinity of art, design and life. Therefore, in this self-made company’s booth, you can see the combination of classic and immortal furniture and works of art, conveying a beautiful vision of living with art.

The carpet weaving mini tan, which was jointly exhibited, brought Rainbow, a work by textile artist Lin Fanglu! The series conveys the rainbow-like celebration atmosphere to the audience, creating a fashionable and young attitude. In addition, mini tan also brought Mirage designed by the famous Spanish designer Patricia Urquiola, and Lan designed by the well-known designer group Neri&Hu.

Songyuan Nanchan
Nanchan of the Songyuan Academy focuses on the furniture of the Song Dynasty and Zen tea culture, and is committed to integrating the ancient Chinese literati tea ceremony into the lives of modern people in a stylish and simple form, and interpreting a new way of life. The elegance of the oriental courtyard and the connotation of the literati in the Song Dynasty are reflected in every corner of the space.

Endless Form
Zhang Zhoujie, who is active in various art exhibitions, brought his iconic works to this spring of design. When the curator Wen Hao talked about inviting Endless Form to participate in the exhibition, he mentioned that in the current design environment, the close connection between art and industry is a very important theme, and it is also a topic that modern Chinese designers and artists need to think about together..

Zhiyin’s 2020 new product is named after “Geometric Victory”. In addition to describing the geometric form of the new product, it is also a reflection on philosophy and science. Zhiyin also used string lights to present the acousto-optic device “about parabola” in the booth of this spring of design.

Yang Xili, co-founder of Zhiyin, believes that young Chinese consumers no longer blindly follow the so-called trend, but hope to have high-quality, aesthetically designed furniture within a reasonable price range. For Zhiyin, who has achieved certain results in business and design, they will start again with a new attitude at a new starting point in the post-epidemic era.

Frank Chou Collection
The green curtain in the Frank Chou Collection exhibition divides the entire booth into two parts. In the new product negotiation area, 2020 new products including the new fabric combination Lento Chair and Combo Armchair made their debut. The VIP negotiation area displayed the cross-border combination of Frank Chou Design Studio and other brands.

The new Lento armchair has a unique sense of strength and sculpting under the clear contour lines. The repeated details and proportions neutralize the toughness of the lines, giving it a gentle and introverted high-end temperament. The green curtain used in this booth was also used in the design of the Shanghai Beijing Exhibition. It is a secondary use after recycling and reflects the brand’s consistent green and environmental value proposition.

Ru Yi
Under the big theme of “harmony without difference”, designer Yuan Yuan hopes to use the philosophy of traditional Chinese culture to show the elements that young people love. For example, the “harmonious but different” sofa can be used in combination according to individuality or used independently without restriction. While showing individuality, it also contains traditional low-key philosophy.

There is a study room
The “Spring of Design” China Contemporary Furniture Design Exhibition’s “There is a Study Room” themed concept exhibition area is jointly curated by Hou Zhengguang and “Literature Space”. The nine major study spaces are created based on the nine elegance of ancient literati. In addition to the oriental artistic conception that shows the sages’ life and life, it is also more meaningful for this unusual 2020.

There is a study room with the concept of “Zi, Chou, Yin, Mao, Chen, Si, Noon, Mo, Shen”, which combines furniture brands DOMO, Xindai, Wubenzao, cement, Banmu, Mumei, Tianwu, Qing Ting, CASA and Opal are connected in series, and specially invited Ai Sheren Design, Hei Hei Youjia Company, BOKING Platinum Art Studio and YAANG LIFE to complete lighting, installations and other works for the exhibition area.

Half wood
Among them, the study “Chen” exhibits the brand Banmu, turning the exhibition hall into a truly calming environment, where you can enter the country of thinking. The new “Chinese Box” wine cabinet combines space, furniture and communication between people. It looks like a simple cabinet. Open the top floor and pull out the compartment to become a fully functional bar counter. The cabinet below can also store wine. As Lu Yongzhong said: “It is usually a quiet cabinet, and it becomes a stage when it is opened.” The “drinking” corresponding to the cabinet is the way of drinking for the Orientals, and Banmu has always created an atmosphere for the home space based on the lifestyle and habits of the Chinese. Lu Yongzhong believes that special circumstances allow people to return to their families, become quiet, and become more sensitive to things. This is also a kind of experience for xinxing.

CASA Home & Opal
In the home of the study brand CASA, “Shen”, Zhu Xiaojie united Opal Furniture and Italian brand Casanova to build a new label about “home”. In the new series in collaboration with Casanova, Zhu Xiaojie uses oriental weaving methods to transform the original flower shape of the soft chair with the wooden structure, and also cleverly implants favorite elements such as falling flowers and fish in the design. Opal’s new work “Tree Cabinet” takes Lao Tzu’s “wood that embraces the wood, born at the end of the mill” as the design philosophy, and uses mahogany laminates and branches to create a bookcase that is both ornamental and functional.

Everyone Teahouse·Forum
“Everyone Teahouse” is jointly planned by the co-curators of “Spring of Design” Hou Zhengguang and Mr. Jiang Baiming. With tea as a clue, people are gathered in a room, and tea is used as wine to enjoy the rivers and lakes. Artist Sun Wentao’s tea ware traditional precision woodwork brand Cangmingju, Liangmu, a new Chinese model Taiwan Qingmutang, Zhuo Pujia, contemporary designers Wang Junhong, Liu Wenqi, senior tea brand Cheng Zhai and original lighting brand Hirata, and traditional hardwood The Song Qiao Wen luxury brought by the craftsman Qiao Zilong, a total of eleven design brands, from furniture, tea sets to lamps, fully present the elegance and interest of oriental tea culture, and also create a talented team for the “Sound of Spring” series of forums. Atmosphere.

Yuan Museum
In the Yuan Museum exhibition area, art furniture, traditional furniture, pottery works, Tibetan handmade carpets, posters and photographic works are in the same space, creating an interesting collision. The 20th Century Modern Design Collection Museum “Yuan Museum”, founded by well-known artist, designer, and curator Song Tao in 2019, uses a special exhibition in this exhibition to carry out a complete overview of the Chinese contemporary furniture art and design context. Combing. Song Tao breaks through the re-creation of contemporary art, design and traditional craftsmanship and organizes and presents it with a unified curatorial concept, making the entire exhibition area present a rich and diverse temperament.

Song Tao believes that whether it is art or design, it is the basic nutrient of creation. The best artist needs to complete creation through craftsmanship, and designers also need to absorb aesthetics from art. At this height, there is no boundary between the two. In addition, he arranged and displayed his works in sequence according to the age structure of contemporary Chinese designers. From Lu Zhirong and Zhu Xiaojie born in the 50s, Wen Hao, Sun Maohong, Shi Dayu born in the 60s, to Liu Feng, Hou Zhengguang, Zhang Zhoujie, Zhou Chenchen, and other representatives of various stages, there are works exhibited, and the sense of the times carried by the works reflects different Designers of generations understand their respective times, cultures and aesthetics.

Design freshman
Zhou Chenchen, founder of Frank Chou Collection, served as the chief curator of the “New Design” exhibition area. In the “Design Freshmen” exhibition area, the sections in the picture gather representative works of outstanding students from the Tsinghua University Academy of Fine Arts and Guangzhou Academy of Fine Arts.

“Design Spring” Contemporary Chinese Furniture Design Exhibition “Design Freshman” exhibition area brings together the brands of more than ten contemporary young designers such as Chen Min, Zhang Junjie, Ren Hongfei, Chen Xingyu, Xin Yaoyao, as well as Tsinghua University Academy of Fine Arts, Guangzhou Academy of Fine Arts The excellent student works of the two colleges bring a collision of thinking from different angles. The sub-exhibition “Three People” is a work completed by eight pioneer designers with the theme of “Ton and Tenon”.

Three people walk along, there must someone can be my teacher
Five designers (from left to right) participating in this “Three people walk along” exhibition: Li Ximi, Qiu Simin, Ren Hongfei, Zhao Yun and Zhang Wei. As one of the curators of the “Spring of Design”, Zhou Chenchen tried to discuss with the audience what is the “inheritance” and “innovation” of Chinese design: “What can be passed down is not on an explicit level. Things, but those precious, hidden, and hidden parts. “Zhou Chenchen said, “We need to create the true creative inheritance of Chinese culture after entering this period, and look for the modernity of China.”

China (Guangzhou) International Furniture Fair
The 45th China International Furniture Fair (CIFF) opened in Guangzhou Pazhou Canton Fair Complex on July 27. The exhibition scale of this year’s Home Fair is nearly 300,000 square meters, with 1,607 exhibiting companies. It is a full-featured platform for “new product launches, first choice for commerce and trade”. It focuses on creating high-quality exhibitions, screening high-quality brand companies to participate, and attracting high-quality buyers and visitors. They will visit and purchase, closely follow the current situation of the industry, further highlight the domestic sales function, release industry trends and cutting-edge designs, and strive to empower industry companies to resume work and resume production after the epidemic.

Over the past 23 years, China International Furniture Fair has adhered to innovation and development, which has played an important role in promoting international and domestic business cooperation in the home furnishing industry, promoting industrial transformation and upgrading, and leading the high-quality development of enterprises. This home fair is a unique and brilliant industry event. It is positioned to promote the international and domestic double cycle of the home furnishing industry. It promotes the restart of the industry and enterprises in the post-epidemic period and ensures the stable performance of the furniture industry supply chain and industrial chain. positive effects.

As a super large furniture exhibition involving the entire industry chain, China International Furniture Fair has opened a new chapter for the recovery and development of the industry. In the face of the impact of the epidemic, the Home Expo focused on optimizing the layout of the exhibition, creating the best highlights, and providing a strong guarantee for the new development of the industry. Leading by “internationalization, specialization and marketization”, we will gather leaders of the furniture industry and contribute wisdom and strength to the further development of the global furniture industry through high-end dialogues.

A number of high-quality fashion exhibitions, design forums, trend releases and other activities were held at the exhibition site. Focusing on the development strategy of “innovation-driven and design-led”, a direct and efficient communication channel was established for designers and exhibitors to help post the epidemic. Time industry resumes work and production and continues to accumulate energy and empowerment.