2020 China Guzhen International Lighting Fair, Zhongshan City, China

The 25th China Guzhen International Lighting Fair held from October 22 to 26, 2020 in the Guzhen town of Zhongshan, Guangdong. With the theme of “China’s light capital, light up the world” and the direction of “wisdom, creating a new ecology in the lighting industry”, this year’s Light Expo will be jointly held by the eight venues. It will be unveiled, focusing on smart lighting, promoting the development of Industry 4.0, and creating a professional, market-oriented, international and brand-oriented lighting professional exhibition.

China Guzhen International Lighting Fair is held twice a year. The spring exhibition focuses on domestic sales of lighting, and the autumn exhibition focuses on external sales of lighting, covering the entire industry chain, providing more professional services for exhibitors and buyers.

China Guzhen International Lighting Fair is based on the Guzhen of “China’s Lighting Capital”, based on the source of the industry, integrating the advantageous resources of the lighting industry, adopting the innovative model of exhibition-shop linkage, and creating a super large scale for lighting manufacturers and purchasers. Distributors build a one-stop business platform for lighting products with direct purchase, convenient trade and super cost-effective lighting.

This year’s Lighting Fair has sublimated the scale, content and services of the exhibition in multiple dimensions, striving to lead the trend, break through difficulties, and empower the upgrading of the lighting industry chain. Under the cross-border integration model, the exhibition will introduce smart lighting projects and set up a special smart home lighting area. A large number of new products and new technologies will be unveiled to promote the development of smart homes and provide one-stop smart system solutions for the industry. In addition, a special lighting exhibition area is also set up to display plant lighting, education lighting, car lights, off-grid lighting and other specific functions and product displays in specific places in real-life mode. “5G Smart Pole” will also become the highlight of this year’s Light Expo to promote industrial transformation and upgrading.

In view of the fact that many overseas buyers cannot come to the site to negotiate transactions with exhibitors, the “Global Buyer Sourcing Online Exhibition” will be held at the same time. The online exhibition has set up a wealth of content, including factory shows, booth direct hits, and lighting online procurement “trio” projects. 2500 exhibitors participated online and offline at the same time, allowing overseas buyers to “visit the exhibition online” without leaving home, solving the problem of communication between buyers and sellers due to time and space constraints, and building a seamless relationship with overseas buyers for export companies The docking three-dimensional exhibition window promotes efficient and fast transactions between the supply and demand sides.

Meeting place
The 25th China Guzhen International Lighting Fair will be the main venue of the Guzhen Town Convention and Exhibition Center, Lihe Lighting Expo Center, Huayi Plaza, Star Alliance Global Brand Lighting Center, Lighting Times Square and China Lighting International Street Light City, five major lighting The professional store is a branch venue to build a new model of exhibition and sales with more than 1.5 million square meters of exhibition stores. The five major lighting stores continued to cooperate with the exhibitors in the main venue to deepen the linkage, mainly launching boutiques and new styles, allowing buyers to enjoy the lighting and lighting procurement season.

The main venue:
The Convention and Exhibition Center of Dengdu Guzhen is composed of three exhibition halls A, B, and C and a two-story conference reception center as a whole. Among them, Hall A is an exhibition area for interior decoration lights, smart home lighting, comprehensive branding, and original design. Hall B is an exhibition area for interior decoration lights, home lighting, commercial lighting, germicidal lamps, education lighting, health lighting, and cross-border e-commerce. C The hall is equipped with smart light poles, special lamps, outdoor lighting, cultural and tourism lighting, and LED display; 2 temporary halls are added, hall D is for mechanical equipment, hall E is for lighting accessories; the front hall of the main hall is newly added to the F exhibition area Smart home, smart appliances, smart systems, smart locks, kitchen and bathroom, hardware & doors and windows.

Lihe Light Expo Center
Different from the traditional professional lighting stores, the Lihe Lighting Expo Center relies on the comprehensive facilities of the 1.6 million square meters urban complex-Guzhen Lihe Plaza. On the one hand, it provides a full range of service escorts for the lighting and lighting exhibition and trade services at home and abroad. In addit

Star Alliance
The Star Alliance Global Brand Lighting Center is located in the center of the town, adjacent to the Twin Star Towers, with a total construction area of ​​nearly 360,000 square meters. It is an international professional lighting store integrating procurement, experience and lighting culture. Star Alliance brings together well-known lighting brands at home and abroad, and sells lighting products covering all styles of decorative lanterns, home lighting, commercial lighting, engineering lighting, smart home, light sources and switches. From architectural design to landscape design to environmental design, Star Alliance has always followed the positioning and concept of “world model, international standard”, and fully integrated the characteristics of light in the lighting industry to present a technology, avant-garde, fashion and Humanized visual experience and shopping enjoyment. With its simple and stylish architectural aesthetics and beautiful lighting art, in June 2016, Star Alliance was officially named the first national AAA tourist attraction in the Guzhen.

Dengdu Times Square
As a super large professional lighting plaza in the Guzhen, its architectural planning and design concept draws on the internationally popular “experiential marketing” concept. According to high-start planning, high-standard construction, high-quality service, and high-level management, the professional market, exhibition, experience, logistics and other functions are combined to form a multi-functional and efficient unity.

China Light Capital International Street Light City
China Lamp City International Street Lamp City is located at No. 139, Xinxing Avenue East, Guzhen Town, covering an area of ​​more than 110 acres and a business area of ​​more than 200,000 square meters. With smart street lamps, solar street lamps, landscape lamps, garden lamps and other outdoor engineering lamps as the core, it integrates display, sales, engineering negotiations, and engineering customization. It integrates development, technical exchanges, office and forums, and strives to become a global Well-known LED outdoor lighting exhibition center, procurement center, online and offline exhibition and sales platform.

Exhibition Overview
The Guzhen Lighting Fair covers smart home lighting, indoor decorative lights, home lighting, commercial lighting and outdoor lighting, special lamps, mechanical equipment, lighting accessories and other sectors. As LED technology matures, smart applications have increased substantially.

This year’s Light Expo is full of spotlight. Applications such as smart lighting, smart poles, and health lighting are also the focus of many manufacturers’ exhibitions. Exhibitors are actively looking for products and industrial upgrades, hoping to use a new generation of technology and products in Take the lead in the competition.

The main venue and the five major lighting stores: Lihe, Huayi, Starlight, Times, and Streetlight City are powerfully combined, each with its own characteristics. For example, Huayi Plaza specializes in lighting pavilions such as European, American, modern, crystal, lighting customization, and the Dengdu Street Light City builds the world’s largest LED outdoor lighting, landscape lighting and other outdoor lighting and off-grid lighting trading centers. The 6 conference venues gather classical or modern, Luxurious or minimalist, standardized or non-standard customized, hundreds of thousands of products are gathered together.

In the main venue, 845 brand companies were on the same stage, including Songpu Lighting, Yuefeng Lighting, Zhenhui Fire Technology, Shengshi Mingmen Lighting, Mingjian Lighting, Chuanglite Lighting, Puye Lighting, Dark Energy Power Supply, and Zhongyi Lighting, Changfang Group Kangmingsheng Technology, Shanghai Panqi Microelectronics, Rongyu Intelligent Machinery, Haoteng Machinery, Hongxinsheng Electronics, Shengtang New Materials and other enterprise booths.

The newly added area F covers smart home appliances, locks, kitchen and bathroom, hardware doors and windows, soft decorations, etc. It perfectly displays the rich and substantial lighting products and the all-encompassing furnishings and aesthetics of soft decorations, for the search and experience Buyers and viewers of the new lifestyle bring refreshing lighting products and furnishing inspirations to create a one-stop purchasing platform for lighting, home furnishings and soft furnishings.

Under the cross-border integration model, this exhibition also set up a smart home lighting area, where new products and new technologies will be unveiled to promote the development of smart homes in an all-round way, provide one-stop smart system solutions for the industry, and jointly create a smart home ecosystem system.

As for the branch venues, it also attracted a steady stream of buyers to negotiate purchases, and even group purchases from foreign dealer groups and real estate gatherings.

Lihe Lighting Fair Center cooperated with 517 merchants such as Baohui, Dongyun Daguan, Carlston, Kashe, Qilang, Zhizhuo and other 517 merchants to build the “Global Lighting Art Shopping Festival (Opening Season)”; Huayi Plaza is based on “Global “Lighting Purchasing Festival” as the theme, 300 merchants such as Huayi Lighting, Oscarna, Colorful, Renish, etc. will appear; Star Alliance has a total of 400 merchants, including Beya, Datang Palace, Luxurious Jane, Kaiyuan, and Xiang Sky Lighting and other big-name companies jointly create the “2020 Star Alliance Brand New Product Release in Autumn”;

Dengdu Times Square has 110 merchants such as Gabbani, Jinzhiyuye, Crystal Square, etc.; Baisheng Plaza brings 39 merchants such as Kao Sidana, Canidi, and Kabing Chuangyou to participate in the Light Expo; a professional Chinese lamp store. Huayu Plaza, together with 28 Chinese lamp exhibitors including Oudli, Carnation and Tang Qing Shijia, carefully created the “Huayu Plaza 2020 Autumn Chinese Cultural Festival”. And the China Light Capital International Street Light City was unveiled with 85 famous companies such as Kehang Lighting, Quanhui Lighting, and Tongde Street Light.

Forums and conferences
In order to guide innovation and upgrade and lead the industry trend, the wonderful forum during the exhibition brings together professionals in the upstream, midstream, and downstream industries, new technologies, new models and other fields to share the latest trends and prospects of the lighting industry.

During the exhibition, the conference was held one after another: “5G+ Smart Pole Industry Development Forum”, “Guangdong Province Primary and Middle School Students’ Lighting Quality and Safety Academic Seminar and Guangdong Province Lighting Electrical Products Hospital Quality Promotion Activity”, “Smart Agriculture Lighting Innovation Forum”, “Seventh “The First LED Conference” and so on. Jointly discuss innovative technologies, standards, products and other system solutions in these professional fields, and guide their healthy and orderly development.

This year’s Light Expo and China Light Net·Ming Classroom jointly created a series of online lectures on the lighting industry-“Guzhen Light Fair Mingren Online”, which provides new ideas for industrial transformation and development.

Industry Trends
The Guzhen lighting industry focuses on emerging industries such as smart light poles, smart homes, and cross-border e-commerce, insists on one specialization and multiple functions, strengthens the chain to supplement the chain, and promotes the development of industrial intensive, high-end, and full-chain development. The lighting industry needs to grasp the “smart city renewal” and seize the opportunities of emerging cities, old city renovations, smart home living rooms and other opportunities.

The lighting industry needs to implement the concept of “innovative development”, expand the application of information technology such as 5G, industrial Internet, and big data, make every effort to build an industrial collaboration platform, a shared design platform, promote the construction of a “future factory”, and inject new impetus into the lighting industry with digitalization.

In order to further improve the quality of lighting and lighting products, formulate industry-interactive standards for groups and alliances for the control of lighting materials, accessories, processes, and product quality, strengthen the construction of a rapid intellectual property rights protection system; further improve the networking, digitalization, and digitization of lighting and lighting manufacturing industries. Intelligent manufacturing level, to create a public technical service system covering the entire life cycle of lighting and lighting product R&D and design, intelligent manufacturing, product intelligence, inspection and testing, and certification.

China’s Lighting Capital
The economic structure and industrial structure of the Guzhen are very prominent, the individual and private economy is very active, and the atmosphere for entrepreneurship is good. Among them, the lighting industry is the leading industry of the Guzhen and the economic pillar of the Guzhen. The lighting industry covers 11 towns and districts in the surrounding three cities, and the lighting industry cluster with an annual output value of over 100 billion yuan has become one of the world’s major lighting professional markets and the largest professional lighting production base and wholesale market in China.

Guzhen has become a pilot country-level market procurement trade method, and established a new regional international trade trading platform based on lighting clusters and a variety of trade methods. The products are not only sold nationwide, but also exported to Hong Kong, Macao and Taiwan, Southeast Asia, Japan, the United States and Europe In more than 130 countries and regions, it enjoys a large reputation and reputation. The China Guzhen International Lighting Fair twice a year attracts more than 100,000 professional lighting buyers and spectators from more than 120 countries and regions.

China•Guzhen International Lighting Fair is co-sponsored by China Lighting Association and China Lighting Capital (Zhongshan•Guzhen), and undertaken by Zhongshan Guzhen Lighting Expo Co., Ltd.

Zhongshan Guzhen Lighting Expo Co., Ltd.
It is a joint venture jointly established by the People’s Government of Guzhen Town, Zhongshan City and Shanghai Bohua International Exhibition Co., Ltd. (subsidiary of Informa PLC Group-the world’s leading B2B information service group and global exhibition organizer). Lighting in China With the strong support of the Electrical Appliances Association and the People’s Government of Guzhen Town, with the rich resources and experience of both parties, the “China•Guzhen International Lighting Expo” certified by the Global Exhibition Industry Association UFI was held, and the Guzhen Lighting Production Equipment, Raw and Auxiliary Materials and Supporting Services Exhibitions were held at the same time. . In conjunction with the lighting hypermarket in the Guzhen, the exhibition mode of two exhibitions a year and the linkage of the exhibition stores will be combined to cover the entire lighting industry chain and create an international lighting exhibition of more than 1.5 million square meters. Together with the professional B2B trade website “Lighting Online”, a high-end and high-quality communication platform for professional exhibitors and buyers

Shanghai Bohua International Exhibition Co., Ltd.
Shanghai Bohua International Exhibition Co., Ltd. is the world’s largest exhibition organizer of Informa PLC and Shanghai Huazhan International Exhibition Co., Ltd. and the first Sino-foreign joint venture exhibition company in China established in Shanghai in 1992. Since its establishment 28 years ago, Shanghai Bohua’s 2019 exhibition area has reached 1.5 million square meters, creating multiple trade opportunities for nearly one million purchasers from all over the world. At the same time, it vigorously develops online business and builds an online platform composed of 8 B2B websites, 2 B2P procurement through applets, 2 information applets and 2 APP products. The company has branches in Beijing and Guangzhou, and cooperates with the town government in Guzhen, Zhongshan City, Guangdong Province, and has a lantern exhibition company to organize lantern fairs locally. The total number of employees of Bohua Company exceeds 450 people.

Informa Markets
Informa Markets aims to provide trading, innovation and development platforms for various industries and professional markets. The business includes more than 550 international B2B activities and brands, covering multiple fields, including medical, healthcare and pharmaceuticals, infrastructure, construction and real estate, fashion apparel, hotels, food and beverages, and health and nutrition. By holding face-to-face exhibitions, providing professional data and executable data solutions, providing global customers and partners with opportunities to participate, experience, and close transactions. As the world’s leading exhibition organizer, Informa Markets injects development momentum into a variety of trade industries, releases opportunities, and contributes to their vigorous development.

Informa Group is an international B2B exhibition, academic publishing and business information group. The group promotes trade, business development and exchanges in different industries, professional markets and communities, and provides professional digital resources and content, contacts various industries, and leads people and business organizations to continuously learn to make better decisions. Informa is listed on the London Stock Exchange and is a member of the FTSE 100 Index (FTSE100), with more than 11,000 employees from more than 30 countries and regions.